Communication is a fundamental part of all our lives. The range of methods we can use to communicate with each other is growing all the time. We can communicate using everything from a note stuck on the fridge door to video-conferencing.

But no matter which medium we choose, the underlying structure or communication cycle remains the same. If we are unsure of what we wish to communicate, or transmit it badly, we run the risk of not being understood by other people.

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