MBA Modules

We will provide an introduction to the major practices and policies used in the management of people, and encourage you to appraise these practices from a range of stakeholder and disciplinary perspectives. We will help you to become more aware of the significance of issues such as change, globalisation, corporate social responsibility (CSR) and ethics for the management of people.

On successful completion of this module, you will have increased your ability to;

• Identify and appreciate the practical implications of the assumptions underpinning approaches to human action in organisations
• Critically evaluate the theoretical robustness and practical use of different approaches to the management of people in organisations
• Demonstrate reasoned but flexible judgement in the use and development of relevant models and frameworks
• Demonstrate the ability to present complex, theoretically informed ideas in a clear and engaging way
• Work as a team member to resolve multi-dimensional problems
• Undertake secondary research into a relevant management problem

The emphasis of the module is the management of marketing within contemporary settings. It looks at marketing philosophies, context, strategies, operations, structures, systems, techniques and tactics, and all customer-facing functions. You will cover key concepts and issues such as environmental factors, consumer behaviour, marketing planning, segmentation, targeting and positioning, new technology, services marketing, ethics, and the marketing mix.

The module will help you develop the tools to deal with marketing contexts and philosophies, consumer behaviour, marketing research, approaches to planning and positioning, product and branding strategies, pricing strategies, marketing communications, distribution, services, and relationship marketing.

On successful completion of this module, you will have increased your ability to;

• Recognise the scope and character of marketing within increasingly dynamic market contexts
• Understand and evaluate the various approaches to marketing management
• Apply strategic and tactical marketing management concepts and methods
• Identify social and ethical issues relating to marketing policies, procedures and practices
• Critically evaluate the application of planning tools for marketing and market research
• Manipulate various marketing philosophies, approaches and designs

You will systematically develop a framework for understanding strategic operations management within the context of a firm’s corporate strategy. You will examine the key components of these strategies, and thus develop an understanding of the operations management functions.

By looking at the conceptual foundations for understanding, analysing and interpreting financial information, we will help you build your ability to think across management disciplines and to appreciate the fiscal significance and implications of business decisions.

The module will enhance your confidence when looking at the financial environment, corporate governance, accounting standards, accounting principles and company reporting, analysis of the prime financial statements, basic cost management, principles of budgeting,capital-budget decision making, working capital management, sources and cost of finance, and cost of capital.

On successful completion of this module, you will have increased your ability to;

• Understand financial statements, their content and purpose, their interpretation and their limitations, with increased awareness of the legal and accounting constraints in their production
• Use an organisation’s corporate reporting to evaluate its current performance and its future sustainability
• Understand and apply the principles of budgeting and planning, and use the cost concepts required for decision making
• Comprehend the theoretical basis of investment appraisal techniques and evaluation of the risks involved, and use valuation skills and metrics in capital budgeting
• Identify the sources of finance of a business or other organisation, and recognise the key relationships between debt and equity
• Evaluate the different capital structure options available to a business
• Understand working capital requirements in companies

The module will also give you practice with transferable skills such as; 

• Internet-based and electronic library research skills
• Computing skills (e.g. Excel, Word, PowerPoint and Microsoft Project)
• Presentation skills

In this module, we will help you improve your ability to evaluate theoretical frameworks, and guide you to enhanced practical understanding of how corporate strategy can be formulated in the light of global environmental challenges and internal conditions and capabilities.