MSc International Marketing Management
- Programme director
- Evmorfia Argyriou
- Programme length
- Full-time: 12 months
- Programme start date
- September 2013
Providing you with the theory, concepts, issues and practices of international marketing.
A famous American writer on management, Peter Drucker, wrote that businesses only need to have two functions: marketing and innovation. Their essential business is to create customers. International marketing management is therefore an ideal preparation for a career in global management in the twenty-first century.
The MSc International Marketing Management from the Surrey Business School will provide you with a comprehensive framework for understanding international marketing. It will provide you with knowledge of the theory, concepts, issues and practice of international marketing. It identifies processes, contexts and influences associated with international marketing strategies, and develops your appreciation both of strategies and plans for different economies and of the implications, monitoring and control of the international marketing process.
The modules consider a wide range of issues in the international marketing field and you will gain an excellent understanding of research and statistics for management.
We enjoy close relations with the local branch of the Chartered Institute of Marketing (CIM) and host one or two of their functions each year, which our students are encouraged to attend.
Applicants should usually hold a Bachelors degree (UK 2.2 or above) or equivalent qualification from a recognised British/overseas university.
English language requirements
IELTS minimum overall: 6.5
IELTS minimum by component:
We offer intensive English language pre-sessional courses, designed to take you to the level of English ability and skill required for your studies here.
Fees and funding
All fees are subject to increase or review for subsequent academic years. Please note that not all visa routes permit part-time study and overseas students entering the UK on a Tier 4 visa will not be permitted to study on a part-time basis.
|Programme name||Study mode||Start date||UK/EU fees||Overseas fees|
|MSc International Marketing Management||Full-time||Sept 2013||£9,650||£16,315|
- International Business Management
- Financial Management
- International Marketing Investigation
- International Marketing Management
- Marketing Communication
- Research Methods
- Consumer Behaviour
- International Trade
- Technology-enabled Marketing
- International Retailing
This programme consists of seven compulsory modules and one optional module from a choice of six, plus a dissertation.
You will study generalist modules to give you the essential background to a successful career in international marketing, such as Financial Management, Research Methods, Marketing and International Business Management.
For these modules, you will be taught in large lecture classes along with a wide range of students studying other management disciplines. This offers you the opportunity to get to know students from across the Surrey Business School.
Seminars are also offered, and attendance is highly recommended. In the seminars you will work in groups of approximately 25 students, all from the International Marketing Management programme. You will study marketing communications alongside those students studying for the MSc in Marketing Management, and so the lecture classes will be somewhat smaller; seminar classes are again highly recommended. Specialist modules such as International Marketing Management and International Marketing Investigation feature smaller lecture classes.
In the second semester you have the opportunity to select one of your modules from six: Consumer Behaviour; E-business; International Trade; Strategy; Technology-enabled Marketing; International Retailing.
Each module assumes significant amounts of study time in addition to the nine-week lecture programme and the four to nine weeks of seminars offered per module.
The final piece of work undertaken is an independent original research project into a topic of your choice, within the broad field of international marketing management. The length is 20,000 words and it is supervised by a specialist member of staff from the research-active lecturers in the Surrey Business School, many of whom have international reputations.
This module provides the conceptual foundations for understanding, analysing and interpreting financial information. You will learn how to apply accounting principles and financial theory to decision-making in modern business organisations. Module content includes the financial environment, corporate governance and analysis of the prime financial statements.
This module provides a comprehensive framework for understanding marketing. Integrating theoretical concepts and models with practical application, you will explore the contribution that marketing can make to successful businesses. Theory and case studies are used to analyse environmental conditions, marketplace trends, marketing strategy, marketing planning and the growing influence of technology.
You are introduced to the concepts, issues, theory and practice of marketing communications (marcoms) and integrated marketing communications (IMC). This provides an understanding of how marketing communications work in practice, taking into account the context (domestic or international), culture and market characteristics.
This module covers the fundamentals of research practice. It introduces the process of research project formulation and the key elements of research design, namely the choice of unit of analysis, measurement, methods of data collection, and data analysis. Ultimately, the module prepares you to design and execute your research study for your dissertation in a systematic and scientific manner.
International Business Management
The main module content includes drivers and implications of globalisation, the theories of foreign direct investment (FDI), country market evaluation regarding the opportunities and risks brought to multinational enterprises (MNE), institutional home and host country effects on international management, host country effects of FDI, managing human resources across national borders, and managing production and technologies in a global context.
International Marketing Investigation
This module provides an opportunity to apply the theoretical knowledge acquired during the programme to an international business problem. At the end of the module you should be able to undertake a basic investigation leading to conclusions which are theoretically underpinned and empirically identified from the literature.
International Marketing Management
This module provides a comprehensive framework for understanding international marketing. It introduces you to the theory, concepts, issues and practice of international marketing. It develops your appreciation of strategies and plans for different economies and of the implications, monitoring and control of the international marketing process.
Consumer behaviour is evident in everyday life and a knowledge and understanding of this subject is beneficial to marketing and strategy formulation. The lectures will focus on behavioural concepts, appropriate research techniques and recent research findings to enhance your understanding of how consumers choose products. Recent trends in consumer behaviour applied to services are also incorporated.
This module provides a comprehensive framework for understanding the contextual, strategic and operational issues of e-business. It will also develop your ability to link theory with practice. The module identifies contextual influences and industry developments, mapping various business models and analysing how the electronic platform can transform businesses.
This module considers issues of international trade from theory and policy perspectives. In particular the module considers how these issues affect the behaviour of firms and the relationship between theory, practice and policy. You will acquire a critical overview of the international movement of goods, services, capital, ideas and people, and of the factors affecting the nature, volume, value and direction of such movements.
This module will appeal to you if you are considering a career in business consultancy or in key managerial roles within a broad spectrum of industries. It is intended to provide you with a holistic understanding of the most relevant theoretical approaches to strategy formulation, implementation and control, in the context of either a single-business or a multi-business organisation.
This module provides a comprehensive framework for understanding the contextual, strategic and operational issues involved in the application of ICT to marketing (including databases, the web and mobile technologies). Theory is applied to the analysis of environmental conditions, marketplace trends, marketing technologies, progressive changes in online practice, current developments and future prospects.
This module will help you to understand the extent and nature of retail internationalisation and to critically evaluate theorisations and conceptualisations applied to the internationalisation of this business sector
The Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This programme has been approved and accredited by the Chartered Institute of Marketing (CIM) to meet the qualification criterion for the Chartered Postgraduate Diploma in Marketing; please note that marketing management experience is also required.
In choosing to study at the Surrey Business School, you will benefit from our outstanding staff who are committed to management education. The School prides itself on its high teaching standards and flexible teaching methods, its research excellence and international reputation, and its enviable employment record.
Throughout your time at Surrey you will have access to a range of services and support. The School is committed to developing your study skills through a variety of different teaching methods and tutorials.
Facilities and resources
The School boasts learning resources which are second to none, housed within the state-of-the-art School of Management building which is wireless-networked and benefits from well-equipped computer laboratories, dedicated high-quality seminar rooms and a 400-seat auditorium.
When students wish to relax and meet friends, the School offers a purpose-built student common room, its own coffee shop and the Lakeside Restaurant which, as well as operating as a professional, fully functioning business, is utilised as a fundamental part of the School’s Hospitality Management programmes.
Surrey also has excellent library resources for marketing. All Marketing programmes provide exemption with the Chartered Institute of Marketing. The School of Management has Economic and Social Research Council (ESRC) recognition for the high standards of its doctoral training programmes and AACSB accreditation as one of the few UK business schools to have been awarded the coveted hallmark for its teaching and research process.
Marketing and Retail Management Group
With an international team of dedicated academics who have both research and practical experience of marketing, working in state-of-the-art facilities, the Marketing and Retail Management Group in the Surrey Business School plays its part in the excellent education and research environment found at the University of Surrey.
Members of the Group have written books (Professor Christoph Teller), written cases in textbooks (Dr Arne Floh), written ‘best’ articles for conferences (Professor Andrew Alexander, Professor Christoph Teller) and have been invited to seminars and workshops to give guest lectures (Professor Steve Wood, Dr Jane Hemsley-Brown).
The Group teaches and researches many areas of marketing including branding, marketing knowledge (creation and dissemination), marketing communications, e-marketing, international marketing challenges, relationship marketing, retail management, service marketing, consumer behaviour, marketing research and higher education marketing.
An important feature of the programme is guest speakers who are frequently asked to address students. In recent years we have hosted speakers from companies such as BT, Oyster Bay, large management consultancy firms, marketing research consultancies and other leading academics in this field from other universities.