MSc International Retail Marketing

Applicants should usually hold a Bachelors degree (UK 2.2 or above) or equivalent qualification from a recognised British/overseas university. Every applicant is assessed individually on their own merit. Higher level professional qualifications may also be accepted. Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme.

English language requirements

IELTS minimum overall: 6.5

IELTS minimum by component: 6.0

All fees are subject to increase or review for subsequent academic years. Please note that not all visa routes permit part-time study and overseas students entering the UK on a Tier 4 visa will not be permitted to study on a part-time basis.

Module Overview

The programme consists of six compulsory modules, two optional modules from a range of five, and a dissertation.

Compulsory Modules

• Consumer Behaviour
• Retail Services Marketing
• International Retailing
• Relationship Marketing
• Retail Buying and Merchandising
• Research Methods
• Dissertation

Optional Modules

• Financial Management
• International Marketing Investigation
• Marketing Communications
• Marketing Research
• Technology-enabled Marketing

Compulsory Modules

Consumer Behaviour

This module explores the complex interaction of variables that determine consumer choice behaviour. Theoretical concepts from psychology and sociology are the basis to support consumer applications in a range of national and international settings.

Retail Services Marketing

This module uses theory and case studies to assess and analyse the meaning and application of marketing in the retail context.

International Retailing

This module is designed to help you to understand the extent and nature of retail internationalisation and to critically evaluate related theories and conceptualisations.

Relationship Marketing

Relationship marketing (RM), including customer relationship management (CRM), is a very current topic in marketing and as such needs to be delivered to marketing students who are about to take up occupations where the concepts and approaches need to be fully understood.

Retail Buying and Merchandising

This module evaluates the role and nature of buying and merchandising strategies in meeting objectives (both financial and non-financial) of retail organisations. It examines specific management applications utilised in meeting product and service criteria set by the retail mix.

Research Methods

This module is designed to provide you with the fundamentals of research practice. The module introduces you to the process of research project formulation and the key elements of research design for your research study and dissertation.

Dissertation

The dissertation is the final element of the programme which provides an opportunity for a sustained period of research. It allows you to concentrate on a topic that is of particular interest to you and it draws upon a range of different aspects of the taught programme. It also gives you an opportunity to work on your own with individual supervision.

Optional Modules

Financial Management

This module encourages the ability to think across management disciplines and appreciate the significance of the fiscal implications of decisions. It enables you to apply accounting principles and financial theory to decision-making in modern business organisations.

International Marketing Investigation

This module provides an opportunity to apply the theoretical knowledge acquired during the programme to a set problem of international marketing with a view to supporting reasoned choices.

Marketing Communications

This module provides a comprehensive framework for understanding marketing communications within an international arena, introducing concepts, issues and the theory and practice of marketing communications (marcoms) and integrated marketing communications (IMC).

Marketing Research

This module focuses on the critical aspects of marketing research theory and practice to support and improve marketing management practice in an international context.

Technology-enabled Marketing

This module provides you with a comprehensive framework for understanding the contextual, strategic and operational issues involved in the application of ICT to marketing (including databases, the web and mobile technologies).

The Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This programme has been approved and accredited by the Chartered Institute of Marketing (CIM) to meet the qualification criterion for the Chartered Postgraduate Diploma in Marketing; please note that marketing management experience is also required.