International Tourism Management MSc

This programme combines the School of Hospitality and Tourism Management’s expertise in tourism with its overall focus on enterprise and innovation, making it perfect for those interested in managerial positions within the tourism industry.

 

Why Surrey?

Ranked number one for hospitality and tourism programmes in the UK by the Good University Guide, Surrey combines a fresh, dynamic outlook with a leading international reputation.

At our School of Hospitality and Tourism Management, you will benefit from forward-thinking degree programmes, unsurpassed connections with leading figures in the world of hospitality and tourism, and a remarkable track record in graduate employment.

Programme overview

With over 40 years of history, our MSc in International Tourism Management is one of the longest-established university programmes in tourism in the world.

The programme takes a broad view of tourism management, exploring issues and problems relevant to a wide range of situations and issues that managers and other professionals are likely to face.

You will develop academic skills and knowledge, learning approaches to management decision-making and critical evaluation. There is also a practical focus on the managerial and strategic issues in the rapidly developing tourism industry.

The programme’s intensive but generalist approach prepares you for a wide range of possible careers in travel and tourism. Our graduates often take up employment opportunities in official tourist organisations, transport, hotels, tour operating and travel agency companies, government and other organisations where knowledge of tourism management is important.

Programme structure

The programme consists of four compulsory modules, four optional modules and a dissertation.

Compulsory modules:

  • Research Methods
  • Hospitality and Tourism Operating Systems
  • Tourism Social Science
  • Visitor Attractions Management

Optional modules:

  • Perspectives in Tourism Management
  • Sustainable Tourism Management
  • Tourism Development
  • Digital Marketing and Social Media in Tourism
  • Tourism Services Marketing
  • Destinations Management and Marketing
  • Accounting and Finance for Business
  • Tourism Strategy
  • Project Management
  • Ethics and Corporate Social Responsibility

Example module content

Research Methods

Introduces the process of research project formulation and the key elements of research design, preparing you to execute your research study for your dissertation in a systematic and scientific manner.

Hospitality and Tourism Operating Systems

Provides an understanding of the way that hospitality operations function through the adoption of a systems approach. You will analyse a series of hospitality operations, identifying key systems and their interrelationships.

Tourism Social Science

Examines the contribution of social science to the understanding of tourism and develops an appreciation of the complexities of tourism as an industry and a social phenomenon.

Visitor Attraction Management

Applies the core learning of the programme, including management, finance and organisational behaviour, to the specifics of visitor attraction management.

Perspectives in Tourism Management

Critically analyses the functions of management within tourism businesses, examines the structure and dynamics of the tourism industry and the operation of tourism businesses. It includes a one-day fieldtrip to Brighton.

Sustainable Tourism Management

Tourism can only exist in the long term upon a sustainable resource base, but also faces short-term demands for profits in a challenging market. You will investigate its evolution, growth and future, and the complexities involved.

Tourism Development

Examines tourism policies, tourism development plans and regulatory mechanisms in a variety of locations and political structures internationally.

Digital Marketing and Social Media in Tourism

Examines the impact of social media on traveller’s behaviour and how firms can exploit social media to enhance networking, collaboration, and traveller’s engagement in marketing. The module also deals with factors that facilitate, or on the contrary, inhibit the usage of various digital marketing channels in the tourism industry.

Tourism Services Marketing

This introduction to marketing module is divided into two distinct elements: the principles of marketing, and the tourism-specific application of marketing.

Destination Management and Marketing

Develops a critical appreciation of the key principles, concepts and techniques associated with destination management and marketing, as well as an understanding of the connection between theory and practice.

Accounting and Finance for Business

Provides the foundations for understanding, analysing and interpreting financial information, and enables you to apply accounting principles and financial theory across management disciplines and organisations.

Tourism Strategy

You will understand, apply and critically evaluate strategic analysis for tourism organisations and destinations. You will be able to evaluate strategies, their appropriateness and the issues that will determine whether or not they are successful.

Project Management

Develops a practical understanding and ability to plan and manage a small to medium-sized project to its successful conclusion.

Ethics and Corporate Social Responsibility

Introduces you to a range of theoretical approaches to understanding ethics and ethical responses to business situations, as well as provides the opportunity for in-depth reflection and critique on ethical conflicts and dilemmas that arise within the hospitality and tourism industries.

Fieldtrips

Tourism fieldtrip to Cambridge

The Destination Management and Marketing module includes a three-day fieldtrip to Cambridge. It incorporates guest lecture sessions from local and regional destination marketing organisations, as well as a city and college tour. Additionally, you will gain first-hand experience of addressing a specific research problem and conducting marketing research. Insights gained from the field experience are channelled back into producing a theoretical report.

Fieldtrip to Brighton

As part of the Tourism Management module, you will participate in a one-day fieldtrip to Brighton. The fieldtrip includes a talk and Q&A session with the Director of VisitBrighton and a guided tour led by a ‘Blue Badge Guide’.

During the fieldtrip, you will evaluate the portfolio of tourism attractions and infrastructure in Brighton, and examine issues related to destination rejuvenation and development, and the role of meetings and conferences in destination development and management.

Other fieldtrips

Further fieldtrips include visits to Guildford Cathedral and an attraction of the Merlin Entertainment Group.

Professional recognition

The School of Hospitality and Tourism Management holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and the United Nations World Tourism Organization (UNWTO).

Related programmes

Postgraduate (Taught)

Related departments/schools

Related research areas

Programme leader

Dr Jason Chen

Find out more

General enquiries:

+44 (0)1483 681 681

Admissions enquiries:

+44-(0)1483-682-222

admissions@surrey.ac.uk

Programme facts

Type of programme:

MSc

Programme length:

  • Full-time: 12 months

Start date:

Sep 2016

Entry Requirements

Applicants should normally hold a Bachelors degree (UK 2.1 or above) or equivalent qualification from a recognised British or overseas university.

Relevant work experience could be an additional benefit where applicants have not reached the standard entry requirements, although it is not an admissions requirement for this particular degree programme. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit.

View entry requirements by country

English language requirements

IELTS minimum overall: 6.5

IELTS minimum by component: 6.0

We offer intensive English language pre-sessional courses, designed to take you to the level of English ability and skill required for your studies here.

Fees

Study mode Start date UK/EU fees Overseas fees
Full-time Sep 2016 £9,000 £18,000

Please note these fees are for the academic year 2016/2017 only. Annual fees will rise by four per cent (rounded up to the nearest £100) for each year of study.

A complete list of all fees for our Masters Programmes

Funding

Discounts for Surrey graduates

Thinking of continuing your education at Surrey? As an alumnus of Surrey you may be eligible for a ten per cent discount on our taught Masters programme fees. Learn more.

For more details

Admissions Information

Our Admissions Policy provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students.

Further information for applicants

Postgraduate Study Advice

Steps to Postgraduate Study is an official, independent guide for anyone considering a taught postgraduate course. The guide is produced by the Higher Education Funding Council for England (HEFCE), the Higher Education Funding Council for Wales, the Scottish Funding Council and the Department for Employment and Learning, Northern Ireland.

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Disclaimer

Modules listed are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

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