Marketing Management MSc

This programme combines marketing modules with an analytical approach, enhanced by Surrey Business School’s emphasis on enterprise and innovation.

Why Surrey?

At Surrey Business School, we offer a diverse range of business and management programmes that are fuelled by a common approach: encouraging you to be entrepreneurial and innovative, providing opportunities for you to engage with real-world business problems throughout your programme.

Programme overview

Our MSc in Marketing Management provides you with the knowledge and skills required in specialist careers in a variety of marketing roles, enabling you to cope effectively with an increasingly global, dynamic marketplace.

The programme covers marketing ideas, plans, strategies, processes, techniques, communication and all customer-facing functions, plus a range of core concepts from other management functions. One of the main principles of the programme is to deliver a set of concepts from theory and relate them to the practical, real-world ways in which companies interact with different markets.

You will also explore marketing in terms of consumer behaviour and customers: researching who they are, what their perceptions are, what their needs for value are, and how these needs can be satisfied competitively.

A distinctive feature of our MSc is the Entrepreneurship and Innovation module, which will help you build an understanding of how to develop a business plan – a key skill for marketers and future marketing managers.

Programme structure

The programme comprises seven compulsory modules, one optional module and a dissertation.

Compulsory modules:

  • Research Methods
  • Marketing
  • Entrepreneurship and Innovation: A Business Model Approach
  • Relationship Marketing
  • Accounting and Finance for Business
  • Marketing Communications
  • Applied Marketing Research

Optional modules:

  • Consumer Behaviour
  • E-Business
  • Innovation Management
  • Strategy
  • Digital Marketing and Social Media
  • Introduction to Marketing Analytics

Example module content

Accounting and Finance for Business

This module provides the conceptual foundations for understanding, analysing and interpreting accounting and cost management information. You will learn how to apply accounting principles and financial theory to decision-making in modern business organisations. Module content includes the financial environment, corporate governance and analysis of the prime financial statements.


This module provides a comprehensive framework for understanding marketing. Integrating theoretical concepts and models with practical application, you will explore the contribution that marketing can make to successful businesses. Theory and case studies are used to analyse environmental conditions, marketplace trends, marketing strategy, marketing planning and the growing influence of technology.

Marketing Communication

You are introduced to the concepts, issues, theory and practice of marketing communications (marcoms) and integrated marketing communications (IMC). This provides an understanding of how marketing communications work in practice, taking into account the context, culture and market characteristics.

Research Methods

This module covers the fundamentals of research practice. It introduces the process of research project formulation and the key elements of research design, namely the choice of unit of analysis, measurement, methods of data collection, and data analysis. Ultimately, the module prepares you to design and execute your research study for your dissertation in a systematic and scientific manner.

Applied Marketing Research

This module covers the critical aspects of marketing research theory and practice to support and improve marketing management practice. Module content includes quantitative research, questionnaire design, advertising research, research on pricing, channel management research, internet research, and international market research.

Relationship Marketing

Relationship marketing (RM), including customer relationship management (CRM), is a very current topic in marketing. Module content includes case studies, alliances and partnerships, capture of data, database management and the role of customer service and quality in RM.

Consumer Behaviour

Consumer behaviour is evident in everyday life, and knowledge and understanding of this subject is beneficial to marketing and strategy formulation. The lectures will focus on behavioural concepts, appropriate research techniques and recent research findings to enhance your understanding of how consumers choose products. Recent trends in consumer behaviour applied to services are also incorporated.


This module provides a comprehensive framework for understanding the contextual, strategic and operational issues of e-business. It will also develop your ability to link theory with practice. The module identifies contextual influences and industry developments, mapping various business models and analysing how the electronic platform can transform businesses.


This module will appeal to you if you are considering a career in business consultancy or in key managerial roles within a broad spectrum of industries. It is intended to provide you with a holistic understanding of the most relevant theoretical approaches to strategy formulation, implementation and control, in the context of either a single-business or a multi–business organisation.

Digital Marketing and Social Media

This module introduces students to the core principles of digital marketing. New technologies change the way companies interact with consumers. Technological evolution continues apace and marketers are seeking to exploit it in new, creative ways. This module provides a comprehensive framework for understanding the contextual, strategic and operational issues involved in the application of technology to marketing.

Innovation Management

Innovation has become a core element of competitive strategies in business environments defined as ‘hypercompetitive’. Given the increase in its strategic relevance, this module is intended to provide you with the knowledge and skills to manage innovation at the operational and strategic levels within the context of the firm’s internal and external business environments

Graduate prospects


Surrey is rated as the fourth best university in the UK for marketers by the LinkedIn University Rankings.

Professional recognition

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA)

The University of Surrey is a member of the Academy of Marketing. 

Related programmes

Postgraduate (Taught)

Related departments/schools

Related research areas

Programme leader

Dr Arne Floh

Find out more

General enquiries:

+44 (0)1483 681 681

Admissions enquiries:


Programme facts

Type of programme:


Programme length:

  • Full-time: 12 months

Start date:

Sep 2016

Entry Requirements

Applicants should normally hold a Bachelors degree (a good UK 2.2) or an equivalent qualification from a recognised British or overseas university.

If an applicant’s Bachelors degree is not in a subject related to the MSc, some relevant work experience would be an advantage. Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit.

View entry requirements by country

English language requirements

We offer intensive English language pre-sessional courses, designed to take you to the level of English ability and skill required for your studies here.


Study mode Start date UK/EU fees Overseas fees
Full-time Sep 2016 £11,000 £17,000

Please note these fees are for the academic year 2016/2017 only. Annual fees will rise by four per cent (rounded up to the nearest £100) for each year of study.

A complete list of all fees for our Masters Programmes


Discounts for Surrey graduates

Thinking of continuing your education at Surrey? As an alumnus of Surrey you may be eligible for a ten per cent discount on our taught Masters programme fees. Learn more.

For more details

Admissions Information

Our Admissions Policy provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students.

Further information for applicants

Postgraduate Study Advice

Steps to Postgraduate Study is an official, independent guide for anyone considering a taught postgraduate course. The guide is produced by the Higher Education Funding Council for England (HEFCE), the Higher Education Funding Council for Wales, the Scottish Funding Council and the Department for Employment and Learning, Northern Ireland.

Find out more


Modules listed are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Upcoming Events

Our alumni