Strategic Hotel Management MSc

This programme is designed exclusively for students who already have qualifications or experience in hotel management. It will encourage you to confront, from an informed perspective, the issues and challenges facing the international hotel industry above the level of day-to-day operations.

Why Surrey?

Ranked number one for hospitality and tourism programmes in the UK by the Good University Guide, Surrey combines a fresh, dynamic outlook with a leading international reputation.

At our School of Hospitality and Tourism Management, you will benefit from forward-thinking degree programmes, unsurpassed connections with leading figures in the world of hospitality and tourism, and a remarkable track record in graduate employment.

Programme overview

Our MSc in Strategic Hotel Management provides an intellectually rigorous programme that is relevant to the needs of future senior managers, executives and professionals in the hotel industry.

Drawing on the School of Hospitality and Tourism Management’s world-leading research activities, the programme offers a truly international perspective on the strategic aspects of hotel management. Its integrated approach gives you both a coherent overview of the topic as a whole and the opportunity to pursue specialisation through optional modules relevant to your interests or particular career goals.

This programme’s emphasis on strategy rather than operations makes it particularly relevant to those who aspire to senior management positions or consultancy and advisory roles in the hotel industry.

Programme structure

This programme consists of six compulsory modules, two optional modules and a dissertation.

Compulsory modules:

  • Hotel Investment and Finance
  • Hotel Operations Analysis
  • Strategic Marketing and Brand Management
  • Research Methods
  • Strategic Management of International Hotel Companies
  • Strategic Human Resource Management

Optional modules:

  • Revenue Management
  • Business Plan for Hospitality and Tourism
  • Event Operations Management
  • Innovation and New Product Development
  • Project Management

Example module content

Strategic Marketing and Brand Management

This module recognises the importance of brand identity, brand value, and brand building and maintenance for the success of international hotel groups. It builds on your existing marketing understanding to foster an appreciation of the different marketing strategies that companies can employ in this area.

Hotel Investment and Finance

This module explores the complex issues of hotel finance and investment by looking at different corporate and capital structures, the ways in which hotel investments are handled and the viability of a range of investment structures at the international level.

Hotel Operations Analysis

This module will build on your existing knowledge of the operational issues facing hotels and the implications of this for profit performance. It uses a computer-based hotel simulation exercise that allows you to experience the competitive dynamics of hotel operation. 

Strategic Management of International Hotel Companies

This module encourages you to consider hospitality management from the strategic perspective, an approach by which organisations can achieve a sustainable competitive advantage.

Strategic Human Resource Management

This module recognises the importance of human resources to the successful operation of hotels, emphasising the strategic aspects of HRM that influence the development of hotel chains.

Research Methods

This module introduces the process of research project formulation and the key elements of research design, preparing you to design and carry out research for your dissertation in a systematic and scientific manner.

Revenue Management

This module develops your understanding of revenue management in the international hotel industry. The aim of the module is to introduce you to how revenue management is executed and the impact it has on business performance. The module will be approached from the viewpoint of the revenue manager, who needs to manage this complex activity with the aid of specialists both inside and outside his or her organisation.

Project Management

This module develops your practical understanding of projects and your ability to plan and manage a small to medium-sized event to its successful conclusion.

Business Plan for Hospitality and Tourism

This module helps you acquire and demonstrate the skills and knowledge to define, plan and execute a business plan independently. It enables you to develop the advanced critical thinking and evaluation skills necessary to the deployment and use of business plans to investigate an existing or proposed strategy.

Event Operations Management

In this module, you will plan, market, finance, organise, execute and evaluate an event. It provides an integrative mechanism for a number of other modules, offers first-hand experience of the pressures of event management and builds transferable skills.

Innovation and New Product Development

This module focuses on issues central to innovation and the development of new products in the food and food services industries. It discusses technical issues to accelerate the development process, and management strategies to reduce cost and failure rates.

Professional recognition

The School of Hospitality and Tourism Management holds accreditation from the Association to Advance Collegiate Schools of Business (AACSB) and the United Nations World Tourism Organization (UNWTO).

Related programmes

Postgraduate (Taught)

Related departments/schools

Related research areas

Programme leader

Professor Andrew John Lockwood

Find out more

General enquiries:

+44 (0)1483 681 681

Admissions enquiries:


Programme facts

Type of programme:


Programme length:

  • Full-time: 12 months
  • Part-time: 24-60 months

Start date:

Sep 2016

Entry Requirements

This programme is designed exclusively for students who already have qualifications or experience in hotel management.

Applicants should normally hold an upper second class degree or equivalent in a hospitality management discipline or an upper second class degree in another management related discipline but with three years management experience in the hospitality industry.

Higher level professional qualifications may also be accepted. Each applicant is assessed on their own merit

View entry requirements by country

English language requirements

We offer intensive English language pre-sessional courses, designed to take you to the level of English ability and skill required for your studies here.


Study mode Start date UK/EU fees Overseas fees
Full-time Sep 2016 £9,000 £18,000
Part-time Sep 2016 £4,500 £9,000

Please note these fees are for the academic year 2016/2017 only. Annual fees will rise by four per cent (rounded up to the nearest £100) for each year of study.

A complete list of all fees for our Masters Programmes


Discounts for Surrey graduates

Thinking of continuing your education at Surrey? As an alumnus of Surrey you may be eligible for a ten per cent discount on our taught Masters programme fees. Learn more.

For more details

Admissions Information

Our Admissions Policy provides the basis for admissions practice across the University and gives a framework for how we encourage, consider applications and admit students.

Further information for applicants

Postgraduate Study Advice

Steps to Postgraduate Study is an official, independent guide for anyone considering a taught postgraduate course. The guide is produced by the Higher Education Funding Council for England (HEFCE), the Higher Education Funding Council for Wales, the Scottish Funding Council and the Department for Employment and Learning, Northern Ireland.

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Modules listed are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

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