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Professor Richard Shepherd

Emeritus Professor of Psychology

Qualifications: BSc(Cardiff), MA(Cantab), PhD(Southampton) CPsychol, FBPsS

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Further information

Biography

Richard Shepherd is an Emeritus Professor of Psychology, having retired in August 2011. He obtained degrees in Natural Sciences from Cambridge and in Psychology from Cardiff and Southampton. He was a Research Fellow at the University of Surrey and then worked at the Institute of Food Research from 1982 to 1998, initially in Norwich and then in Reading, before joining the University of Surrey as a Reader. He has carried out research on a range of issues related to the factors influencing food choice. In particular this has involved the development and application of social cognition models to food choice issues and the exploration of the factors influencing dietary change. He has also conducted research on the perception of risk and risk communication particularly in relation to food issues. He has published widely in all of these areas of research, including editing two books. He has directed research funded by BBSRC, ESRC, MAFF, FSA, Wellcome Trust and industry, in addition to several collaborative European projects funded by the EU. He is a Chartered Psychologist and a Fellow of the British Psychological Society. Richard sits on the Food Standards Australia New Zealand (FSANZ) Social Science Expert Advisory Group and is an FSANZ Fellow. He was also a member of the Food Standards Agency Social Science Research Committee from 2008-2010.

Research Interests

Richard Shepherd's research is primarily concerned with understanding the reasons for people's choice of foods. This research can be broken down into three main areas:

  • the development and application of social psychological models of attitudes and beliefs to food choice
  • dietary change
  • risk perception and risk communication concerning foods

Food Choice

The development and application to food choice of the theory of reasoned action and the theory of planned behaviour (TPB). The work has included:

  • perceived behavioural control - separating aspects of "control" and "difficulty"
  • perceived behavioural control related to self-efficacy
  • self-identity - seeing oneself as environmentally concerned or health conscious
  • moral obligation - important for genetically modified foods and where people have responsibilities for others' foods
  • attitude ambivalence
  • emotional or affective factors in food choice
  • values - derived from personal construct theory laddering

Dietary Change

Understanding how to influence dietary change rather than explain current dietary behaviour. The work has included:

  • extensions of the TPB - perceived need
  • optimistic bias or unrealistic optimism
  • the "stages of change" or Transtheoretical model applied to dietary behaviour

Risk Perception and Risk Communication

Examination of the perception of risks associated with foods and communication concerning risks. The work has included:

  • use of the psychometric paradigm to uncover the dimensions underlying food risk perceptions
  • development of individualised methods for attribute elicitation
  • Elaboration Likelihood Model and Social Judgement Theory applied to food risk communication
  • attitudes towards the genetic modification of foods
  • trust in sources of risk information
  • uncertainty and risk communication
  • attitudes towards genomics
  • attitudes towards regulation of biomedical research

Research Collaborations

Food, Consumer Behaviour and Health Research Centre

Richard Shepherd has conducted research within the Food, Consumer Behaviour and Health Research Centre. This is a multidisciplinary Centre which brings together skills and expertise from across the University of Surrey, in order to address research questions on food, consumer behaviour and health. In addition to academic staff the Centre also employs several Research Fellows.

FCBH Brochure (379.62KB - Requires Adobe Reader)

 

Research Grants and Contracts (from 2000)

Food Standards Agency: Communication partnerships: effects of consensus, disagreements and expertise
Project description

ESRC: Attitudes to genomics
Project description

European Union: Consumer decision-making on organic products (CONDOR)
Project description
Project website

European Union: Choosing foods, eating meals: sustaining independence and quality of life in old age (Food in Later Life)
Project description
Project website

Food Standards Agency: Involving low income consumers in policy making: developing consultation methods and improving participation levels
Project description

Mobile Telecommunications and Health Research: Communicating uncertainty: mobile telecommunication health risks
Feb 2002 – Jan 2006

Rural Economy and Land Use Programme: Managing food chain risks (RELU-RISK)
Project description
Project website

European Union: Diet, obesity and genes (DiOGenes)
Project description
Project website

European Union: European Food Information Resource Network (EuroFIR)
Project description
Project website

European Union: Exploiting bioactivity of European cereal grains for improved nutrition and health benefits (HEALTHGRAIN)
Project description
Project website

Wellcome Trust: A qualitative study of public attitudes towards the governance of biomedical research
Project description

European Union: Harmonising nutrient recommendations across Europe with special focus on vulnerable groups and consumer understanding (EURRECA)
Project description
Project website

Wellcome Trust: Web based engagement: a feasibility study
Nov 2007 – April 2008

European Union: Effect of diet on the mental performance of children (NUTRIMENTHE)
Project description
Project website

European Union: Food labelling to advance better education for life (FLABEL)
Project description
Project website

Food Standards Agency: The comprehension and use of UK nutrition signpost labelling schemes
Project description

NERC: BAMRA: Bayesian approaches to microbial risk assessment (extension)
Project description

Food Standards Agency: Understanding the dietary patterns and food choice reasoning of food allergic consumers
Project description

European Union: Plant food supplements: levels of intake, benefit and risk assessment (PlantLIBRA)
Project description
Project website

European Union: Food Risk Communication - Perceptions and communication of food risks/benefits across Europe: development of effective communication strategies (FoodRisC)
Project description
Project website

Publications

Journal articles

  • Jensen BB, Lähteenmäki L, Grunert KG, Brown KA, Timotijevic L, Barnett J, Shepherd R, Raats MM. (2012) 'Changing micronutrient intake through (voluntary) behaviour change. The case of folate.'. Appetite, England: 58 (3), pp. 1014-1022.
    doi: 10.1016/j.appet.2012.03.004
    Full text is available at: http://epubs.surrey.ac.uk/663644/

    Abstract

    The objective of this study was to relate behaviour change mechanisms to nutritionally relevant behaviour and demonstrate how the different mechanisms can affect attempts to change these behaviours. Folate was used as an example to illuminate the possibilities and challenges in inducing behaviour change. The behaviours affecting folate intake were recognised and categorised. Behaviour change mechanisms from "rational model of man", behavioural economics, health psychology and social psychology were identified and aligned against folate-related behaviours. The folate example demonstrated the complexity of mechanisms influencing possible behavioural changes, even though this only targets the intake of a single micronutrient. When considering possible options to promote folate intake, the feasibility of producing the desired outcome should be related to the mechanisms of required changes in behaviour and the possible alternatives that require no or only minor changes in behaviour. Dissecting the theories provides new approaches to food-related behaviour that will aid the development of batteries of policy options when targeting nutritional problems.

  • Dean M, Lampila P, Shepherd R, Arvola A, Saba A, Vassallo M, Claupein E, Winkelmann M, Lahteenmaki L. (2012) 'Perceived relevance and foods with health-related claims'. FOOD QUALITY AND PREFERENCE, 24 (1), pp. 129-135.
    doi: 10.1016/j.foodqual.2011.10.006
  • Grunert KG, Shepherd R, Traill WB, Wold B. (2012) 'Food choice, energy balance and its determinants: Views of human behaviour in economics and psychology'. Trends in Food Science and Technology,
    doi: 10.1016/j.tifs.2012.06.007
  • Shepherd R, Dean M, Lampila P, Arvola A, Saba A, Vassallo M, Claupein E, Winkelmann M, Lähteenmäki L. (2012) 'Communicating the benefits of wholegrain and functional grain products to European consumers'. Trends in Food Science and Technology,
    doi: 10.1016/j.tifs.2012.01.002
  • Egan B, Hodgkins C, Shepherd R, Timotijevic L, Raats M. (2011) 'An overview of consumer attitudes and beliefs about plant food supplements.'. Food Funct, England: 2 (12), pp. 747-752.
    doi: 10.1039/c1fo10109a
    Full text is available at: http://epubs.surrey.ac.uk/69211/

    Abstract

    The use of dietary supplements is increasing globally and this includes the use of plant food supplements (PFS). A variety of factors may be influencing this increased consumption including the increasing number of older people in society, mistrust in conventional medicine and the perception that natural is healthy. Consumer studies in this area are limited, with a focus on dietary supplements in general, and complicated by the use of certain plant food supplements as herbal medicines. Research indicates that higher use of dietary supplements has been associated with being female, being more educated, having a higher income, being white and being older, however the drivers for consumption of supplements are complex, being influenced by both demographic and health-related factors. The aim of this paper is to provide an overview of current knowledge about the users and the determinants of usage of plant food supplements. With growing consumption of these products, the need for effective risk-benefit assessment becomes ever more important and an insight into who uses these types of products and why is an important starting point for any future science-based decisions made by policy makers, PFS manufacturers and ultimately by consumers themselves.

  • Barnett J, Muncer K, Leftwich J, Shepherd R, Raats MM, Gowland MH, Grimshaw K, Lucas JS. (2011) 'Using 'may contain' labelling to inform food choice: a qualitative study of nut allergic consumers'. BIOMED CENTRAL LTD BMC PUBLIC HEALTH, 11 Article number ARTN 734
    doi: 10.1186/1471-2458-11-734
    Full text is available at: http://epubs.surrey.ac.uk/7906/
  • Barnett J, McConnon A, Kennedy J, Raats M, Shepherd R, Verbeke W, Fletcher J, Kuttschreuter M, Lima L, Wills J, Wall P. (2011) 'Development of strategies for effective communication of food risks and benefits across Europe: Design and conceptual framework of the FoodRisC project'. BIOMED CENTRAL LTD BMC PUBLIC HEALTH, 11 Article number ARTN 308
    doi: 10.1186/1471-2458-11-308
    Full text is available at: http://epubs.surrey.ac.uk/7907/
  • Stubbs J, Whybrow S, Teixeira P, Blundell J, Lawton C, Westenhoefer J, Engel D, Shepherd R, McConnon A, Gilbert P, Raats M. (2011) 'Problems in identifying predictors and correlates of weight loss and maintenance: implications for weight control therapies based on behaviour change.'. Obes Rev, England: 12 (9), pp. 688-708.
    doi: 10.1111/j.1467-789X.2011.00883.x
  • Timotijevic L, Barnett J, Brown K, Shepherd R, Fernandez-Celemin L, Domolki L, Ruprich J, Dhonukshe-Rutten RA, Sonne AM, Hermoso M, Koletzko B, Frost-Andersen L, Timmer A, Raats MM. (2011) 'The process of setting micronutrient recommendations: A cross-European comparison of nutrition-related scientific advisory bodies.'. Cambridge University Press Public Health Nutrition, 14 (4), pp. 716-728.
    doi: 10.1017/S1368980010002363
    Full text is available at: http://epubs.surrey.ac.uk/27634/

    Abstract

    Objective To examine the workings of the nutrition-related scientific advisory bodies in Europe, paying particular attention to the internal and external contexts within which they operate. Design Desk research based on two data collection strategies: a questionnaire completed by key informants in the field of micronutrient recommendations and a case study that focused on mandatory folic acid (FA) fortification. Setting Questionnaire-based data were collected across thirty-five European countries. The FA fortification case study was conducted in the UK, Norway, Denmark, Germany, Spain, Czech Republic and Hungary. Results Varied bodies are responsible for setting micronutrient recommendations, each with different statutory and legal models of operation. Transparency is highest where there are standing scientific advisory committees (SAC). Where the standing SAC is created, the range of expertise and the terms of reference for the SAC are determined by the government. Where there is no dedicated SAC, the impetus for the development of micronutrient recommendations and the associated policies comes from interested specialists in the area. This is typically linked with an ad hoc selection of a problem area to consider, lack of openness and transparency in the decisions and over-reliance on international recommendations. Conclusions Even when there is consensus about the science behind micronutrient recommendations, there is a range of other influences that will affect decisions about the policy approaches to nutrition-related public health. This indicates the need to document the evidence that is drawn upon in the decisions about nutrition policy related to micronutrient intake.

  • Brown KA, Timotijevic L, Barnett J, Shepherd R, Lähteenmäki L, Raats MM. (2011) 'A review of consumer awareness, understanding and use of food-based dietary guidelines.'. Br J Nutr, England: 106 (1), pp. 15-26.
    doi: 10.1017/S0007114511000250
    Full text is available at: http://epubs.surrey.ac.uk/25586/

    Abstract

    Food-based dietary guidelines (FBDG) have primarily been designed for the consumer to encourage healthy, habitual food choices, decrease chronic disease risk and improve public health. However, minimal research has been conducted to evaluate whether FBDG are utilised by the public. The present review used a framework of three concepts, awareness, understanding and use, to summarise consumer evidence related to national FBDG and food guides. Searches of nine electronic databases, reference lists and Internet grey literature elicited 939 articles. Predetermined exclusion criteria selected twenty-eight studies for review. These consisted of qualitative, quantitative and mixed study designs, non-clinical participants, related to official FBDG for the general public, and involved measures of consumer awareness, understanding or use of FBDG. The three concepts of awareness, understanding and use were often discussed interchangeably. Nevertheless, a greater amount of evidence for consumer awareness and understanding was reported than consumer use of FBDG. The twenty-eight studies varied in terms of aim, design and method. Study quality also varied with raw qualitative data, and quantitative method details were often omitted. Thus, the reliability and validity of these review findings may be limited. Further research is required to evaluate the efficacy of FBDG as a public health promotion tool. If the purpose of FBDG is to evoke consumer behaviour change, then the framework of consumer awareness, understanding and use of FBDG may be useful to categorise consumer behaviour studies and complement the dietary survey and health outcome data in the process of FBDG evaluation and revision.

  • Dean M, Raats M, Shepherd R. (2011) 'The role of self-identity, past behaviour and their interaction in predicting intention to purchase fresh and processed organic food'. Journal of Applied Social Psychology,
    doi: 10.1111/j.1559-1816.2011.00796.x
  • McConnon A, Raats M, Astrup A, Bajzová M, Handjieva-Darlenska T, Lindroos AK, Martinez JA, Larson TM, Papadaki A, Pfeiffer A, van Baak MA, Shepherd R. (2011) 'Application of the Theory of Planned Behaviour to weight control in an overweight cohort. Results from a pan-European dietary intervention trial (DiOGenes).'. Appetite, 58 (1), pp. 313-318.
    doi: 10.1016/j.appet.2011.10.017
  • Timotijevic L, Raats MM, Barnett J, Brown K, Shepherd R, Fernandez L, Domolki L, Ruprich J, Sonne A-M, Hermoso M, Koletzko B, Frost-Andersen L, Timmer A. (2010) 'From micronutrient recommendations to policy: consumer and stakeholder involvement'. NATURE PUBLISHING GROUP EUROPEAN JOURNAL OF CLINICAL NUTRITION, 64, pp. S31-S37.
    doi: 10.1038/ejcn.2010.58
  • Saba A, Vassallo M, Shepherd R, Lampila P, Arvola A, Dean M, Winkelmann M, Claupein E, Lahteenmaki L. (2010) 'Country-wise differences in perception of health-related messages in cereal-based food products'. ELSEVIER SCI LTD FOOD QUALITY AND PREFERENCE, 21 (4), pp. 385-393.
    doi: 10.1016/j.foodqual.2009.09.007
  • Barker GC, Bayley C, Cassidy A, French S, Hart A, Malakar PK, Maule J, Petkov M, Shepherd R. (2010) 'Can a Participatory Approach Contribute to Food Chain Risk Analysis?'. WILEY-BLACKWELL RISK ANALYSIS, 30 (5), pp. 766-781.
    doi: 10.1111/j.1539-6924.2010.01385.x
  • Augoustinos M, Crabb S, Shepherd R. (2010) 'Genetically modified food in the news: media representations of the GM debate in the UK'. SAGE PUBLICATIONS LTD PUBLIC UNDERSTANDING OF SCIENCE, 19 (1), pp. 98-114.
    doi: 10.1177/0963662508088669
  • Timotijevic L, Barnett J, Shepherd R, Senior V. (2009) 'Factors Influencing Self-Report of Mobile Phone Use: the Role of Response Prompt, Time Reference and Mobile Phone Use in Recall'. JOHN WILEY & SONS LTD APPLIED COGNITIVE PSYCHOLOGY, 23 (5), pp. 664-683.
    doi: 10.1002/acp.1496
  • Vassallo M, Saba A, Arvola A, Dean M, Messina F, Winkelmann M, Claupein E, Lahteenmaki L, Shepherd R. (2009) 'Willingness to use functional breads. Applying the Health Belief Model across four European countries'. ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD APPETITE, 52 (2), pp. 452-460.
    doi: 10.1016/j.appet.2008.12.008
  • Arvola A, Vassallo M, Dean M, Lampila P, Saba A, Lahteenmaki L, Shepherd R. (2008) 'Predicting intentions to purchase organic food: The role of affective and moral attitudes in the Theory of Planned Behaviour'. ACADEMIC PRESS LTD ELSEVIER SCIENCE LTD APPETITE, 50 (2-3), pp. 443-454.
    doi: 10.1016/j.appet.2007.09.010
  • Poutanen K, Shepherd R, Shewry PR, Delcour JA, Bjorck I, van der Kamp J-W. (2008) 'Beyond whole grain: The European HEALTHGRAIN project aims at healthier cereal foods'. AMER ASSOC CEREAL CHEMISTS CEREAL FOODS WORLD, 53 (1), pp. 32-35.
    doi: 10.1094/CFW-53-1-0032
  • Bailey J, Clark M, Shepherd R. (2008) 'Duration of breastfeeding by young women: psychological influences.'. British Journal of Midwifery, 16 (3), pp. 172-178.
  • Barnett J, Timotijevic L, Vassallo M, Shepherd R. (2008) 'Precautionary advice about mobile phones: public understandings and intended responses'. ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD JOURNAL OF RISK RESEARCH, 11 (4), pp. 525-540.
    doi: 10.1080/13669870802086430
  • Shepherd R. (2008) 'Involving the public and stakeholders in the evaluation of food risks'. ELSEVIER SCIENCE LONDON TRENDS IN FOOD SCIENCE & TECHNOLOGY, 19 (5), pp. 234-239.
    doi: 10.1016/j.tifs.2007.12.005
  • Dean M, Raats MM, Shepherd R. (2008) 'Moral concerns and consumer choice of fresh and processed organic foods'. BLACKWELL PUBLISHING JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 38 (8), pp. 2088-2107.
    doi: 10.1111/j.1559-1816.2008.00382.x
  • Arvola A, Laehteenmaeki L, Dean M, Vassallo M, Winkelmann M, Claupein E, Saba A, Shepherd R. (2007) 'Consumers' beliefs about whole and refined grain products in the UK, Italy and Finland'. ACADEMIC PRESS LTD ELSEVIER SCIENCE LTD JOURNAL OF CEREAL SCIENCE, 46 (3), pp. 197-206.
    doi: 10.1016/j.jcs.2007.06.001
  • Barnett J, Timotijevic L, Shepherd R, Senior V. (2007) 'Public responses to precautionary information from the Department of Health (UK) about possible health risks from mobile phones'. ELSEVIER IRELAND LTD HEALTH POLICY, 82 (2), pp. 240-250.
    doi: 10.1016/j.healthpol.2006.10.002
  • Shepherd R, Towler G. (2007) 'Nutrition knowledge, attitudes and fat intake: application of the theory of reasoned action.'. J Hum Nutr Diet, England: 20 (3), pp. 159-169.
    doi: 10.1111/j.1365-277X.2007.00776.x
  • Shepherd R. (2007) 'Commentary on Shepherd,R. & Towler,G. (1992) Nutrition knowledge, attitudes and fat intake: application of the theory of reasoned action. Journal of Human Nutrition and Dietetics; 5, 387-397.'. BLACKWELL PUBLISHING JOURNAL OF HUMAN NUTRITION AND DIETETICS, 20 (3), pp. 170-170.
    doi: 10.1111/j.1365-277X.2007.00781.x
  • Dean M, Shepherd R. (2007) 'Effects of information from sources in conflict and in consensus on perceptions of genetically modified food'. ELSEVIER SCI LTD FOOD QUALITY AND PREFERENCE, 18 (2), pp. 460-469.
    doi: 10.1016/j.foodqual.2006.05.004
  • Bailey J, Shepherd R. (2007) 'An intervention to improve adolescents' views on breastfeeding.'. Health Psychology Update, 16 (4), pp. 53-61.
  • Dean M, Shepherd R, Arvola A, Vassallo M, Winkelmann M, Claupein E, Laehteenmaeki L, Raats MM, Saba A. (2007) 'Consumer perceptions of healthy cereal products and production methods'. ACADEMIC PRESS LTD ELSEVIER SCIENCE LTD JOURNAL OF CEREAL SCIENCE, 46 (3), pp. 188-196.
    doi: 10.1016/j.jcs.2007.06.007
  • Lawrence JM, Devlin E, Macaskill S, Kelly M, Chinouya M, Raats MM, Barton KL, Wrieden WL, Shepherd R. (2007) 'Factors that affect the food choices made by girls and young women, from minority ethnic groups, living in the UK'. BLACKWELL PUBLISHING JOURNAL OF HUMAN NUTRITION AND DIETETICS, 20 (4), pp. 311-319.
    doi: 10.1111/j.1365-277X.2007.00766.x
  • Shepherd R, Barnett J, Cooper H, Coyle A, Moran-Ellis J, Senior V, Walton C. (2007) 'Towards an understanding of British public attitudes concerning human cloning'. Social Science & Medicine, 65 (2), pp. 377-392.
  • Jacobs C, Shepherd R. (2006) 'Self regulatory based interventions in Irritable Bowel Syndrome ( IBS)'. TAYLOR & FRANCIS LTD PSYCHOLOGY & HEALTH, 21, pp. 71-71.
  • Shepherd R, Barker G, French S, Hart A, Maule J, Cassidy A. (2006) 'Managing food chain risks: Integrating technical and stakeholder perspectives on uncertainty'. BLACKWELL PUBLISHING JOURNAL OF AGRICULTURAL ECONOMICS, 57 (2), pp. 313-327.
    doi: 10.1111/j.1477-9552.2006.00054.x
  • Appleton KM, Gentry RC, Shepherd R. (2006) 'Evidence of a role for conditioning in the development of liking for flavours in humans in everyday life'. PERGAMON-ELSEVIER SCIENCE LTD PHYSIOLOGY & BEHAVIOR, 87 (3), pp. 478-486.
    doi: 10.1016/j.physbeh.2005.11.017
  • Dean M, Arvola A, Vassallo M, Lahteenmaki L, Raats MM, Saba A, Shepherd R. (2006) 'Comparison of elicitation methods for moral and affective beliefs in the theory of planned behaviour'. ACADEMIC PRESS LTD ELSEVIER SCIENCE LTD APPETITE, 47 (2), pp. 244-252.
    doi: 10.1016/j.appet.2006.04.005
  • Shepherd R, Barnett J, Cooper H, Coyle A, Moran-Ellis J, Senior V, Walton C. (2006) 'UK public attitudes to reproductive and therapeutic human cloning.'. International Journal of Behavioral Medicine, 13 (Supplement)
  • Fife-Schaw C, Cooper H, Sturgis P, Shepherd R. (2005) 'Do people have an overall attitude towards genomics: Differentiation of attitudes according to type of application'. Psychology & Health, 20, pp. 78-78.
  • Jacobs C, Shepherd R. (2005) 'Attitudes to irritable bowel syndrome (EBS), epilepsy and chronic asthma'. Psychology & Health, 20, pp. 124-125.
  • Shepherd R, Magnusson M, Sjoden PO. (2005) 'Determinants of consumer behavior related to organic foods'. Ambio, 34 (4-5), pp. 352-359.
  • Shepherd R. (2005) 'Attitudes of the general public towards genomics'. Psychology & Health, 20, pp. 246-247.
  • Conner M, Povey R, Sparks P, James R, Shepherd R. (2003) 'Moderating role of attitudinal ambivalence within the theory of planned behaviour'. British Journal of Social Psychology, 42, pp. 75-94.
  • Hurling R, Shepherd R. (2003) 'Eating with your eyes: effect of appearance on expectations of liking'. Appetite, 41 (2), pp. 167-174.
  • Sparks P, Shepherd R. (2002) 'The role of moral judgments within expectancy-value-based attitude-behavior models'. Ethics & Behavior, 12 (4), pp. 299-321.
  • Conner M, Sparks P, Povey R, James R, Shepherd R, Armitage CJ. (2002) 'Moderator effects of attitudinal ambivalence on attitude-behaviour relationships'. European Journal of Social Psychology, 32 (5), pp. 705-718.
  • Shepherd R. (2002) 'Eating, Food and Health LINK Programme: industry-academic collaborations leading to a healthier diet.'. Food Industry Journal, 5 (1), pp. 27-33.
  • Shepherd R. (2002) 'Resistance to changes in diet'. Proceedings of the Nutrition Society, 61 (2), pp. 267-272.
  • Shepherd R. (2001) 'Food, Consumer Behaviour and Health Research Centre: bringing together biological and social sciences'. Food Science and Technology, 15 (3), pp. 30-33.
  • Shepherd R. (2001) 'Food, Consumer Behaviour and Health Research Centre.'. British Nutrition Foundation Nutrition Bulletin, 26 (63-65)
  • Shepherd R. (2001) 'Healthier eating in the UK: the eating, food and health LINK programme'. Trends in Food Science & Technology, 12 (11), pp. 425-+.
  • Shepherd R. (2001) 'Eating, Food and Health LINK Programme: progress on funded projects.'. British Nutrition Foundation Nutrition Bulletin, 26, pp. 147-151.
  • Shepherd R. (2001) 'Research on the eating, food and health LINK programme'. Agro Food Industry Hi-Tech, 12 (5), pp. 43-46.
  • Sparks P, Conner M, James R, Shepherd R, Povey R. (2001) 'Ambivalence about health-related behaviours: An exploration in the domain of food choice'. British Journal of Health Psychology, 6, pp. 53-68.
  • Povey R, Conner M, Sparks P, James R, Shepherd R. (2000) 'Application of the theory of planned behaviour to two dietary behaviours: Roles of perceived control and self-efficacy'. BRITISH PSYCHOLOGICAL SOC BRITISH JOURNAL OF HEALTH PSYCHOLOGY, 5, pp. 121-139.
    doi: 10.1348/135910700168810
  • Povey R, Conner M, Sparks P, James R, Shepherd R. (1999) 'A critical examination of the application of the Transtheoretical Model's stages of change to dietary behaviours'. OXFORD UNIV PRESS HEALTH EDUCATION RESEARCH, 14 (5), pp. 641-651.
    doi: 10.1093/her/14.5.641
  • Raats MM, Sparks P, Geekie MA, Shepherd R. (1999) 'The effects of providing personalized dietary feedback. A semi-computerized approach'. ELSEVIER SCI IRELAND LTD PATIENT EDUCATION AND COUNSELING, 37 (2), pp. 177-189.
    doi: 10.1016/S0738-3991(98)00114-1
  • Frewer LJ, Howard C, Hedderley D, Shepherd R. (1999) 'Reactions to information about genetic engineering: impact of source characteristics, perceived personal relevance, and persuasiveness'. IOP PUBLISHING LTD PUBLIC UNDERSTANDING OF SCIENCE, 8 (1), pp. 35-50.
    doi: 10.1088/0963-6625/8/1/003
  • Povey R, Conner M, Sparks P, James R, Shepherd R. (1999) 'The theory of planned behaviour and healthy eating: Examining additive and moderating effects of social influence variables'. TAYLOR & FRANCIS LTD PSYCHOLOGY & HEALTH, 14 (6), pp. 991-1006.
  • Guerrero L, Gelabert J, Guardia MD, Gou P, Arnau J, Shepherd R, Sparks P. (1998) 'Consumer attitude towards low salt meat products'. ASPEN PUBL INC FOOD SCIENCE AND TECHNOLOGY INTERNATIONAL, 4 (4), pp. 263-275.
    doi: 10.1177/108201329800400405
  • Povey R, Conner M, Sparks P, James R, Shepherd R. (1998) 'Interpretations of healthy and unhealthy eating, and implications for dietary change'. OXFORD UNIV PRESS HEALTH EDUCATION RESEARCH, 13 (2), pp. 171-183.
    doi: 10.1093/her/13.2.171
  • Frewer LJ, Howard C, Hedderley D, Shepherd R. (1997) 'The elaboration likelihood model and communication about food risks'. PLENUM PUBL CORP RISK ANALYSIS, 17 (6), pp. 759-770.
    doi: 10.1111/j.1539-6924.1997.tb01281.x
  • Frewer LJ, Howard C, Hedderley D, Shepherd R. (1997) 'Consumer attitudes towards different food-processing technologies used in cheese production - The influence of consumer benefit'. ELSEVIER SCI LTD FOOD QUALITY AND PREFERENCE, 8 (4), pp. 271-280.
    doi: 10.1016/S0950-3293(97)00002-5
  • Sparks P, Guthrie CA, Shepherd R. (1997) 'The dimensional structure of the perceived behavioral control construct'. WILEY-BLACKWELL JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 27 (5), pp. 418-438.
    doi: 10.1111/j.1559-1816.1997.tb00639.x
  • Frewer LJ, Howard C, Shepherd R. (1997) 'Public concerns in the United Kingdom about general and specific applications of genetic engineering: Risk, benefit, and ethics'. SAGE PUBLICATIONS INC SCIENCE TECHNOLOGY & HUMAN VALUES, 22 (1), pp. 98-124.
    doi: 10.1177/016224399702200105
  • Frewer LJ, Howard C, Hedderley D, Shepherd R. (1996) 'What determines trust in information about food-related risks? Underlying psychological constructs'. PLENUM PUBL CORP RISK ANALYSIS, 16 (4), pp. 473-486.
    doi: 10.1111/j.1539-6924.1996.tb01094.x
  • Raats MM, Shepherd R. (1996) 'Developing a subject-derived terminology to describe perceptions of chemicals in foods'. PLENUM PUBL CORP RISK ANALYSIS, 16 (2), pp. 133-146.
  • Corney MJ, Shepherd R, Griffin K, Nanayakkara C, Issanchou S, Daillant B. (1996) 'Effects of food label health and nutrition claims on consumer perceptions'. ASTM Special Technical Publication, 1316, pp. 3-15.
  • Frewer LJ, Howard C, Shepherd R. (1996) 'The influence of realistic product exposure on attitudes towards genetic engineering of food'. ELSEVIER SCI LTD FOOD QUALITY AND PREFERENCE, 7 (1), pp. 61-67.
    doi: 10.1016/0950-3293(95)00017-8
  • FREWER LJ, HOWARD C, SHEPHERD R. (1995) 'TRUST IN INFORMATION AND FOOD CHOICE BEHAVIOR-DETERMINANTS OF UNDERLYING ATTITUDES'. ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD APPETITE, 24 (3), pp. 274-274.
  • POVEY R, CONNER M, JAMES R, SPARKS P, SHEPHERD R. (1995) 'LAY INTERPRETATIONS OF HEALTHY EATING'. ACADEMIC PRESS (LONDON) LTD APPETITE, 24 (3), pp. 284-284.
  • ELEY S, ANDERSON AS, LEAN MEJ, PAISLEY CM, SPARKS P, SHEPHERD R. (1995) 'SOCIOECONOMIC TRANSITION AND THE IMPACT ON DIETARY CHOICE'. ACADEMIC PRESS (LONDON) LTD APPETITE, 24 (3), pp. 288-288.
  • SPARKS P, SHEPHERD R, WIERINGA N, ZIMMERMANNS N. (1995) 'PERCEIVED BEHAVIORAL-CONTROL, UNREALISTIC OPTIMISM AND DIETARY CHANGE - AN EXPLORATORY-STUDY'. ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD APPETITE, 24 (3), pp. 243-255.
  • BUTLER LT, SHEPHERD R, BERY DC. (1995) 'THE IMPACT OF IMPLICIT MEMORY FOR FOOD PACKS ON PREFERENCES'. ACADEMIC PRESS (LONDON) LTD APPETITE, 24 (3), pp. 282-282.
  • DENNISON CM, SHEPHERD R. (1995) 'AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOR TO THE STUDY OF FOOD CHOICE IN ADOLESCENCE'. ACADEMIC PRESS (LONDON) LTD APPETITE, 24 (3), pp. 287-287.
  • FREWER LJ, HOWARD C, SHEPHERD R. (1995) 'WHAT DETERMINES PUBLIC ACCEPTANCE OF GENETIC-ENGINEERING IN FOOD-PRODUCTION'. ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD APPETITE, 24 (3), pp. 274-274.
  • MUTSAERS BRH, SHEPHERD R. (1995) 'ATTITUDES TOWARDS FOOD POISONING - A COMPARISON BETWEEN SEVERAL FOODS WITH REGARD TO PREPARING, EATING AND BUYING'. ACADEMIC PRESS (LONDON) LTD APPETITE, 24 (3), pp. 275-275.
  • SPARKS P, SHEPHERD R, FREWER LJ. (1995) 'ASSESSING AND STRUCTURING ATTITUDES TOWARD THE USE OF GENE TECHNOLOGY IN FOOD-PRODUCTION - THE ROLE OF PERCEIVED ETHICAL OBLIGATION'. LAWRENCE ERLBAUM ASSOC INC BASIC AND APPLIED SOCIAL PSYCHOLOGY, 16 (3), pp. 267-285.
    doi: 10.1207/s15324834basp1603_1
  • RAATS MM, SHEPHERD R, SPARKS P. (1995) 'INCLUDING MORAL DIMENSIONS OF CHOICE WITHIN THE STRUCTURE OF THE THEORY OF PLANNED BEHAVIOR'. V H WINSTON & SONS INC JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 25 (6), pp. 484-494.
    doi: 10.1111/j.1559-1816.1995.tb01763.x
  • DENNISON CM, SHEPHERD R. (1995) 'ADOLESCENT FOOD CHOICE - AN APPLICATION OF THE THEORY OF PLANNED BEHAVIOR'. BLACKWELL SCIENCE LTD JOURNAL OF HUMAN NUTRITION AND DIETETICS, 8 (1), pp. 9-23.
    doi: 10.1111/j.1365-277X.1995.tb00292.x
  • ANDERSON AS, CAMPBELL DM, SHEPHERD R. (1995) 'THE INFLUENCE OF DIETARY ADVICE ON NUTRIENT INTAKE DURING PREGNANCY'. CAMBRIDGE UNIV PRESS BRITISH JOURNAL OF NUTRITION, 73 (2), pp. 163-177.
    doi: 10.1079/BJN19950021
  • SPARKS P, SHEPHERD R, WIERINGA N, ZIMMERMANNS N. (1994) 'BARRIERS TO HEALTHY EATING - AN EXAMINATION OF PERCEIVED BEHAVIORAL-CONTROL AND UNREALISTIC OPTIMISM'. ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD APPETITE, 23 (3), pp. 290-290.
  • SPARKS P, SHEPHERD R. (1994) 'PUBLIC PERCEPTIONS OF THE POTENTIAL HAZARDS ASSOCIATED WITH FOOD-PRODUCTION AND FOOD-CONSUMPTION - AN EMPIRICAL-STUDY'. PLENUM PUBL CORP RISK ANALYSIS, 14 (5), pp. 799-806.
    doi: 10.1111/j.1539-6924.1994.tb00291.x
  • CORNEY MJ, SHEPHERD R, HEDDERLEY D, NANAYAKKARA C. (1994) 'CONSUMER ACQUISITION OF COMMERCIAL AND NUTRITION INFORMATION IN FOOD CHOICE'. ELSEVIER SCIENCE BV JOURNAL OF ECONOMIC PSYCHOLOGY, 15 (2), pp. 285-300.
    doi: 10.1016/0167-4870(94)90005-1
  • FREWER LJ, SHEPHERD R, SPARKS P. (1994) 'THE INTERRELATIONSHIP BETWEEN PERCEIVED KNOWLEDGE, CONTROL AND RISK ASSOCIATED WITH A RANGE OF FOOD-RELATED HAZARDS TARGETED AT THE INDIVIDUAL, OTHER PEOPLE AND SOCIETY'. WILEY-BLACKWELL JOURNAL OF FOOD SAFETY, 14 (1), pp. 19-40.
    doi: 10.1111/j.1745-4565.1994.tb00581.x
  • RICHARDSON NJ, SHEPHERD R, ELLIMAN N. (1994) 'MEAT CONSUMPTION, DEFINITION OF MEAT AND TRUST IN INFORMATION-SOURCES IN THE UK POPULATION AND MEMBERS OF THE VEGETARIAN SOCIETY'. TAYLOR & FRANCIS INC ECOLOGY OF FOOD AND NUTRITION, 33 (1-2), pp. 1-13.
  • Richardson NJ, Shepherd R, Elliman NA. (1993) 'Current attitudes and future influences on meat consumption in the U.K.'. Appetite, ENGLAND: 21 (1), pp. 41-51.
  • RAATS MM, SHEPHERD R. (1993) 'THE USE AND PERCEIVED APPROPRIATENESS OF MILK IN THE DIET - A CROSS-COUNTRY EVALUATION'. TAYLOR & FRANCIS INC ECOLOGY OF FOOD AND NUTRITION, 30 (3-4), pp. 253-273.
  • SHEPHERD R, TOWLER G. (1992) 'NUTRITION KNOWLEDGE, ATTITUDES AND FAT INTAKE - APPLICATION OF THE THEORY OF REASONED ACTION'. WILEY-BLACKWELL JOURNAL OF HUMAN NUTRITION AND DIETETICS, 5 (6), pp. 387-397.
    doi: 10.1111/j.1365-277X.1992.tb00178.x
  • SPARKS P, SHEPHERD R. (1992) 'SELF-IDENTITY AND THE THEORY OF PLANNED BEHAVIOR - ASSESSING THE ROLE OF IDENTIFICATION WITH GREEN CONSUMERISM'. SAGE PUBLICATIONS INC SOCIAL PSYCHOLOGY QUARTERLY, 55 (4), pp. 388-399.
    doi: 10.2307/2786955
  • Shepherd R. (1992) 'Nutrition Society--Nutrition and Behaviour Group. Symposium on Nutrition and Cognitive Efficiency, held at University of Reading, 3 April 1992.'. Appetite, ENGLAND: 19 (2), pp. 157-158.
  • Mela DJ, Rogers PJ, Shepherd R, MacFie HJ. (1992) 'Real people, real foods, real eating situations: real problems and real advantages.'. Appetite, ENGLAND: 19 (1), pp. 69-73.
  • SPARKS P, SHEPHERD R. (1992) 'FOOD-PRODUCTION AND FOOD-CONSUMPTION - PUBLIC PERCEPTIONS OF POTENTIAL HAZARDS'. PSYCHOLOGY PRESS INTERNATIONAL JOURNAL OF PSYCHOLOGY, 27 (3-4), pp. 178-178.
  • Towler G, Shepherd R. (1992) 'Application of Fishbein and Ajzen's expectancy-value model to understanding fat intake.'. Appetite, ENGLAND: 18 (1), pp. 15-27.
  • SPARKS P, HEDDERLEY D, SHEPHERD R. (1992) 'AN INVESTIGATION INTO THE RELATIONSHIP BETWEEN PERCEIVED CONTROL, ATTITUDE VARIABILITY AND THE CONSUMPTION OF 2 COMMON FOODS'. WILEY-BLACKWELL EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, 22 (1), pp. 55-71.
    doi: 10.1002/ejsp.2420220107
  • DAVIES AMC, FRANKLIN JG, GRANT A, GRIFFITHS NM, SHEPHERD R, FENWICK GR. (1991) 'PREDICTION OF CHOCOLATE QUALITY FROM NEAR-INFRARED SPECTROSCOPIC MEASUREMENTS OF THE RAW COCOA BEANS'. ELSEVIER SCIENCE BV VIBRATIONAL SPECTROSCOPY, 2 (2-3), pp. 161-172.
    doi: 10.1016/0924-2031(91)85022-F
  • SPARKS P, HEDDERLEY D, SHEPHERD R. (1991) 'EXPECTANCY-VALUE MODELS OF ATTITUDES - A NOTE ON THE RELATIONSHIP BETWEEN THEORY AND METHODOLOGY'. WILEY-BLACKWELL EUROPEAN JOURNAL OF SOCIAL PSYCHOLOGY, 21 (3), pp. 261-271.
    doi: 10.1002/ejsp.2420210308
  • Raats MM, Shepherd R. (1991) 'An evaluation of the use and perceived appropriateness of milk using the repertory grid method and the 'item by use' appropriateness method'. Food Quality and Preference, 3 (2), pp. 89-100.
  • Towler G, Shepherd R. (1991) 'Modification of Fishbein and Ajzen's theory of reasoned action to predict chip consumption'. Food Quality and Preference, 3 (1), pp. 37-45.
  • Shepherd R, Sparks P, Bellier S, Raats MM. (1991) 'Attitudes and choice of flavoured milks: Extensions of fishbein and ajzen's theory of reasoned action'. Food Quality and Preference, 3 (3), pp. 157-164.
  • Shepherd R, Sparks P, Bellier S, Raats MM. (1991) 'The effects of information on sensory ratings and preferences: The importance of attitudes'. Food Quality and Preference, 3 (3), pp. 147-155.
  • FOX TE, SHEPHERD R. (1990) 'EVALUATION OF A QUESTIONNAIRE TO MEASURE DIETARY FIBER INTAKE'. PERGAMON-ELSEVIER SCIENCE LTD NUTRITION RESEARCH, 10 (8), pp. 847-857.
    doi: 10.1016/S0271-5317(05)80050-8
  • FOX TE, LOUGHRIDGE JM, SHEPHERD R. (1990) 'A CALCIUM QUESTIONNAIRE - VALIDATION USING WEIGHED INTAKE'. PERGAMON-ELSEVIER SCIENCE LTD NUTRITION RESEARCH, 10 (6), pp. 603-613.
    doi: 10.1016/S0271-5317(05)80506-8
  • JAMES P, STRICKER EM, UVNASMOBERG K, HAUTVAST J, BLUNDELL J, YORK DA, PISUNYER FX, ROSENBERG IH, BOOTH DA, VANITALLIE T, KNOLL J, BJORNTORP P, OLSON RE, ROLLS BJ, GARN SM, ROZIN P, KARE M, STUNKARD AJ, MACFIE HJH, SHEPHERD R. (1990) '13TH MARABOU SYMPOSIUM - FACTORS INFLUENCING FOOD-INTAKE IN MAN - DISCUSSION'. WILEY-BLACKWELL NUTRITION REVIEWS, 48 (2), pp. 114-131.
  • Shepherd R. (1990) 'Behavioural modelling of fat consumption'. Food Quality and Preference, 2 (2), pp. 89-94.
  • PRICE KR, DUPONT MS, SHEPHERD R, CHAN HWS, FENWICK GR. (1990) 'RELATIONSHIP BETWEEN THE CHEMICAL AND SENSORY PROPERTIES OF EXOTIC SALAD CROPS - COLORED LETTUCE (LACTUCA-SATIVA) AND CHICORY (CICHORIUM-INTYBUS)'. WILEY-BLACKWELL JOURNAL OF THE SCIENCE OF FOOD AND AGRICULTURE, 53 (2), pp. 185-192.
    doi: 10.1002/jsfa.2740530206
  • Farleigh CA, Shepherd R, Wharf SG. (1990) 'The effect of manipulation of salt pot hole size on table salt use'. Food Quality and Preference, 2 (1), pp. 13-20.
  • Towler G, Shepherd R. (1990) 'Development of a nutritional knowledge questionnaire'. Journal of Human Nutrition and Dietetics, 3 (4), pp. 255-264.
  • Shepherd R, Farleigh CA, Wharf SG. (1989) 'Limited compensation by table salt for reduced salt within a meal.'. Appetite, ENGLAND: 13 (3), pp. 193-200.
  • SHEPHERD R, WHARF SG, FARLEIGH CA. (1989) 'THE EFFECT OF A SURFACE COATING OF TABLE SALT OF VARYING GRAIN-SIZE ON PERCEIVED SALTINESS AND LIKING FOR PATE'. WILEY-BLACKWELL INTERNATIONAL JOURNAL OF FOOD SCIENCE AND TECHNOLOGY, 24 (3), pp. 333-340.
  • SHEPHERD R. (1989) 'EATING CHARACTERISTICS AND TEMPERAMENT - GENERAL MEASURES AND INTERRELATIONSHIPS - MEHRABIAN,A'. ELSEVIER SCIENCE BV BIOLOGICAL PSYCHOLOGY, 28 (2), pp. 193-195.
    doi: 10.1016/0301-0511(89)90103-8
  • Loughridge JM, Walker AD, Sarsby H, Shepherd R. (1989) 'Foods eaten outside the home: Nutrient contribution to total diet'. Journal of Human Nutrition and Dietetics, 2 (5), pp. 361-369.
  • Shepherd R, Smith K, Farleigh C. (1989) 'The relationship between intensity, hedonic and relative-to-ideal ratings'. Food Quality and Preference, 1 (2), pp. 75-80.
  • SHEPHERD R, SMITH K, FARLEIGH CA. (1988) 'RELATIVE-TO-IDEAL RATINGS AND THEIR RELATIONSHIP WITH HEDONIC AND INTENSITY RATINGS'. OXFORD UNIV PRESS CHEMICAL SENSES, 13 (4), pp. 734-734.
  • FARLEIGH CA, SHEPHERD R, PRYOR JS. (1988) 'THIRST IN CHRONIC RENAL-FAILURE PATIENTS'. OXFORD UNIV PRESS UNITED KINGDOM CHEMICAL SENSES, 13 (4), pp. 687-687.
  • Shepherd R. (1988) 'Sensory influences on salt, sugar and fat intake.'. Nutr Res Rev, England: 1 (1), pp. 125-144.
    doi: 10.1079/NRR19880011
  • SHEPHERD R, STOCKLEY L, SCHYNS C, TAYLOR FA. (1988) 'PREFERENCES FOR PROTEIN AND CARBOHYDRATE FOODS FOLLOWING PROTEIN AND ENERGY SUPPLEMENTS'. GORDON BREACH SCI PUBL LTD ECOLOGY OF FOOD AND NUTRITION, 21 (2), pp. 143-150.
  • Shepherd R. (1988) 'Belief structure in relation to low-fat milk consumption'. Journal of Human Nutrition and Dietetics, 1 (6), pp. 421-428.
  • BOOTH DA, THOMPSON AL, SHEPHERD R, LAND DG, GRIFFITHS RP. (1987) 'SALT AND BLOOD-PRESSURE - THE TRIANGULAR HYPOTHESIS'. CHURCHILL LIVINGSTONE MEDICAL HYPOTHESES, 24 (4), pp. 325-328.
    doi: 10.1016/0306-9877(87)90209-X
  • SHEPHERD R, FARLEIGH CA. (1987) 'CONSISTENCY OF PREFERENCES FOR SALT IN DIFFERENT FOODS'. NEW YORK ACAD SCIENCES ANNALS OF THE NEW YORK ACADEMY OF SCIENCES, 510, pp. 273-275.
    doi: 10.1111/j.1749-6632.1987.tb43528.x
  • FARLEIGH CA, SHEPHERD R, JEVONS S, PRYOR JS. (1987) 'EFFECTS OF HEMODIALYSIS ON TASTE FOR SALT IN RELATION TO CHANGES IN BLOOD-CONSTITUENTS'. JOHN LIBBEY & CO LTD HUMAN NUTRITION-CLINICAL NUTRITION, 41C (6), pp. 441-451.
  • Shepherd R, Farleigh CA, Atkinson C, Pryor JS. (1987) 'Effects of haemodialysis on taste and thirst.'. Appetite, ENGLAND: 9 (2), pp. 79-88.
  • SHEPHERD R. (1987) 'EATING HABITS - FOOD, PHYSIOLOGY AND LEARNED BEHAVIOR - BOAKES,RA, POPPLEWELL,DA, BURTON,MJ'. ELSEVIER SCIENCE BV BIOLOGICAL PSYCHOLOGY, 25 (2), pp. 206-208.
    doi: 10.1016/0301-0511(87)90046-9
  • SHEPHERD R, FARLEIGH CA. (1987) 'SALT INTAKE ASSESSMENT BY QUESTIONNAIRE AND URINARY SODIUM-EXCRETION'. PERGAMON-ELSEVIER SCIENCE LTD NUTRITION RESEARCH, 7 (6), pp. 557-568.
    doi: 10.1016/S0271-5317(87)80049-0
  • SHEPHERD R, STOCKLEY L. (1987) 'NUTRITION KNOWLEDGE, ATTITUDES, AND FAT CONSUMPTION'. AMER DIETETIC ASSOC JOURNAL OF THE AMERICAN DIETETIC ASSOCIATION, 87 (5), pp. 615-619.
  • SHEPHERD R, FARLEIGH CA, ATKINSON C, PRYOR JS. (1987) 'THE EFFECTS OF HEMODIALYSIS ON SALT AND SWEET TASTE'. CAMBRIDGE UNIV PRESS PROCEEDINGS OF THE NUTRITION SOCIETY, 46 (1), pp. A23-A23.
  • SHEPHERD R, GRIFFITHS NM. (1987) 'PREFERENCES FOR EGGS PRODUCED UNDER DIFFERENT SYSTEMS ASSESSED BY CONSUMER AND LABORATORY PANELS'. ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD LEBENSMITTEL-WISSENSCHAFT & TECHNOLOGIE, 20 (3), pp. 128-132.
  • SHEPHERD R, FARLEIGH CA, WHARF SG. (1987) 'THE EFFECTS OF CAFFEINE ON SALT TASTE SENSITIVITY'. ACADEMIC PRESS LTD LEBENSMITTEL-WISSENSCHAFT & TECHNOLOGIE, 20 (2), pp. 95-97.
  • SHEPHERD R, FARLEIGH CA. (1986) 'ATTITUDES AND PERSONALITY RELATED TO SALT INTAKE'. ACADEMIC PRESS LTD APPETITE, 7 (4), pp. 343-354.
  • SHEPHERD R, FARLEIGH CA. (1986) 'MODIFICATION OF TASTE PREFERENCES FOR SALT BY DIALYSIS'. ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD APPETITE, 7 (3), pp. 297-297.
  • SHEPHERD R. (1986) 'THE ROLE OF ATTITUDES AND BELIEFS IN FOOD CHOICE'. ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD APPETITE, 7 (3), pp. 233-234.
  • SHEPHERD R, FARLEIGH CA. (1986) 'PREFERENCES, ATTITUDES AND PERSONALITY AS DETERMINANTS OF SALT INTAKE'. JOHN LIBBEY & CO LTD HUMAN NUTRITION-APPLIED NUTRITION, 40A (3), pp. 195-208.
  • Shepherd R, Farleigh CA, Pryor JS. (1986) 'Changes in salt taste in dialysis and their relationship to blood constituents.'. Percept Mot Skills, UNITED STATES: 62 (2), pp. 343-347.
  • SHEPHERD R, STOCKLEY L. (1986) 'THE ROLE OF ATTITUDES AND NUTRITIONAL KNOWLEDGE IN FAT CONSUMPTION'. CAMBRIDGE UNIV PRESS PROCEEDINGS OF THE NUTRITION SOCIETY, 45 (1), pp. A44-A44.
  • FARLEIGH CA, SHEPHERD R, PRYOR JS. (1986) 'THIRST IN PATIENTS UNDERGOING HEMODIALYSIS'. PORTLAND PRESS LTD CLINICAL SCIENCE, 71, pp. P77-P77.
  • SHEPHERD R, FARLEIGH CA. (1986) 'CONSISTENCY OF PREFERENCES FOR SALT IN DIFFERENT FOODS'. OXFORD UNIV PRESS UNITED KINGDOM CHEMICAL SENSES, 11 (4), pp. 662-662.
  • SHEPHERD R, FARLEIGH CA, PRYOR JS. (1986) 'CHANGES IN SALT TASTE SENSITIVITY AND PREFERENCE IN DIALYSIS'. OXFORD UNIV PRESS UNITED KINGDOM CHEMICAL SENSES, 11 (1), pp. 163-163.
  • FARLEIGH CA, SHEPHERD R. (1985) 'DIETARY-SODIUM INTAKE AND ITS RELATIONSHIP TO PHYSIOLOGICAL FACTORS AND TASTE PREFERENCES'. PORTLAND PRESS CLINICAL SCIENCE, 69, pp. P26-P27.
  • SHEPHERD R, STOCKLEY L. (1985) 'FAT CONSUMPTION AND ATTITUDES TOWARDS FOOD WITH A HIGH-FAT CONTENT'. JOHN LIBBEY & CO LTD HUMAN NUTRITION-APPLIED NUTRITION, 39A (6), pp. 431-442.
  • SHEPHERD R, FARLEIGH CA, JEVONS S, PRYOR JS. (1985) 'CHANGES IN SENSITIVITY AND PREFERENCES FOR SALT DURING DIALYSIS'. C A B INTERNATIONAL PROCEEDINGS OF THE NUTRITION SOCIETY, 44 (3), pp. A99-A99.
  • SHEPHERD R, FARLEIGH CA, LAND DG. (1985) 'ESTIMATION OF SALT INTAKE BY QUESTIONNAIRE'. ACADEMIC PRESS LTD APPETITE, 6 (3), pp. 219-233.
  • FARLEIGH CA, SHEPHERD R, LAND DG. (1985) 'MEASUREMENT OF SODIUM-INTAKE AND ITS RELATIONSHIP TO BLOOD-PRESSURE AND SALIVARY SODIUM CONCENTRATION'. PERGAMON-ELSEVIER SCIENCE LTD NUTRITION RESEARCH, 5 (8), pp. 815-826.
    doi: 10.1016/S0271-5317(85)80169-X
  • SHEPHERD R, FARLEIGH CA, LAND DG. (1984) 'EFFECTS OF STIMULUS CONTEXT ON PREFERENCE-JUDGEMENTS FOR SALT'. PION LTD PERCEPTION, 13 (6), pp. 739-742.
    doi: 10.1068/p130739
  • SHEPHERD R, FARLEIGH CA, LAND DG. (1984) 'PREFERENCE AND SENSITIVITY TO SALT TASTE AS DETERMINANTS OF SALT-INTAKE'. ACADEMIC PRESS LTD APPETITE, 5 (3), pp. 187-197.
  • SHEPHERD R, FARLEIGH CA, LAND DG. (1984) 'THE RELATIONSHIP BETWEEN SALT INTAKE AND PREFERENCES FOR DIFFERENT SALT LEVELS IN SOUP'. ACADEMIC PRESS LTD APPETITE, 5 (4), pp. 281-290.
  • SHEPHERD R, FARLEIGH CA, LAND DG. (1984) 'EFFECTS OF TASTE SENSITIVITY AND PREFERENCE ON SALT INTAKE'. C A B INTERNATIONAL PROCEEDINGS OF THE NUTRITION SOCIETY, 43 (2), pp. A87-A87.
  • SHEPHERD R, GALE A. (1982) 'EEG CORRELATES OF HEMISPHERE DIFFERENCES DURING A RAPID CALCULATION TASK'. BRITISH PSYCHOLOGICAL SOC BRITISH JOURNAL OF PSYCHOLOGY, 73 (FEB), pp. 73-84.
  • WATKINSON PS, SHEPHERD R, BOWSHER JM. (1982) 'ACOUSTIC ENERGY-LOSSES IN BRASS INSTRUMENTS'. S HIRZEL VERLAG ACUSTICA, 51 (4), pp. 213-221.

Conference papers

  • Lucas J, Barnett J, Leftwich J, Muncer K, Grimshaw K, Shepherd R, Raats MM, Gowland MH. (2011) 'How do peanut and nut-allergic consumers use information on the packaging to avoid allergens?'. CLINICAL AND EXPERIMENTAL ALLERGY, 41 (12), pp. 1836-1836.
  • Lucas JS, Barnett J, Leftwich J, Muncer K, Shepherd R, Raats MM, Gowland M, Grimshaw K. (2011) 'The Challenge Of Using Information On Food Packaging To Avoid Peanut And Nut Allergens'. MOSBY-ELSEVIER JOURNAL OF ALLERGY AND CLINICAL IMMUNOLOGY, San Francisco, CA: American-Academy-of-Allergy-Asthma-and-Immunology Annual Meeting 127 (2), pp. AB112-AB112.
    doi: 10.1016/j.jaci.2010.12.448
  • Dean M, Lahteenmaki L, Shepherd R. (2011) 'Session 4: Getting balanced nutrition messages across Nutrition communication: consumer perceptions and predicting intentions'. CAMBRIDGE UNIV PRESS PROCEEDINGS OF THE NUTRITION SOCIETY, Univ Ulster, Irish Section, Coleraine, IRELAND: Symposium on Nutrition - Getting the Balance Right in 2010 70 (1), pp. 19-25.
    doi: 10.1017/S0029665110003964
  • Peacock M, Hodgkins C, Shepherd R, Raats M. (2011) 'Articulating health through food labelling: encouraging healthier choices'. ANNALS OF NUTRITION AND METABOLISM, 58, pp. 206-206.
  • Dean M, Lahteenmaki L, Shepherd R. (2010) 'Nutrition communication: Consumer perceptions and predicting intention'. Proceedings of the Nutrition Society, Coleraine: The Nutrition Society meeting
  • Petkov M, Dean M, Shepherd R. (2008) 'Changing perceptions of risk along the food chain.'. Dublin : Psychology: British Psychological Society Annual Conference 2008, Book of Abstracts
  • Shepherd R. (2007) 'Consumer attitudes towards healthy cereal products'. St Paul, MN : AACC International. Psychology: C&E Spring Meeting 2007 Proceedings
  • McConnon A, Raats MM, Shepherd R, Ogden J. (2007) 'Weight control practices and behaviours in an overweight sample - results from the DiOGenes study'. KARGER ANNALS OF NUTRITION AND METABOLISM, 51, pp. 64-64.
  • Shepherd R. (2006) 'Allergy between the ears?'. SPRINGER ALLERGY MATTERS: NEW APPROACHES TO ALLERGY PREVENTION AND MANAGEMENT, Wageningen, NETHERLANDS: Symposium on Allergy Matters - New Approaches to Allergy Prevention and Management 10, pp. 153-161.
  • Shepherd R, Barnett J, Cooper H, Coyle A, Fife-Schaw C, Moran-Ellis J, Senior V, Sturgis P. (2003) 'Public attitudes towards advances in genomics.'. Bournemouth: Proceedings of the British Psychological Society 12
  • Shepherd R, Moore A. (2003) 'Application of the Transtheoretical Model to changing dietary behaviours.'. Psychology: Proceedings of the British Psychological Society 11(1), pp. 42-43.
  • Senior V, Barnett J, Coyle A, Fife-Schaw C, Moran-Ellis J, Shepherd R, Sturgis P. (2003) 'Psychological and social processes underlying public attitudes towards genomics.'. Psychology, Sociology: Proceedings of the British Psychological Society 11(2)
  • Raats MM, Shepherd R, Sparks P. (2003) 'Consumer perceptions of risks associated with chemicals in foods'. Psychology: Proceedings of the British Psychological Society 11 (1)
  • Moore A, Shepherd R. (2001) 'The application of the transtheoretical model to dietary behaviour'. Psychology: Proceedings of the British Psychological Society 9
  • Shepherd R, Manaras I, Sparks P. (2000) 'Moral and ethical concerns on genetic modification of foods'. A A BALKEMA PUBLISHERS FORESIGHT AND PRECAUTION, VOLS 1 AND 2, EDINBURGH, SCOTLAND: Conference on Foresight and Precaution, pp. 849-854.
  • Shepherd R. (1999) 'Social determinants of food choice'. C A B INTERNATIONAL PROCEEDINGS OF THE NUTRITION SOCIETY, ROYAL COLL PHYSICIANS, LONDON, ENGLAND: Symposium on Social and Environmental Influences on Diet Choice 58 (4), pp. 807-812.
    doi: 10.1017/S0029665199001093
  • Frewer LJ, Howard C, Hedderley D, Shepherd R. (1998) 'Methodological approaches to assessing risk perceptions associated with food-related hazards'. WILEY-BLACKWELL RISK ANALYSIS, ATHENS, GREECE: Symposium on Risk at the 4th European Congress of Psychology 18 (1), pp. 95-102.
    doi: 10.1111/j.1539-6924.1998.tb00919.x
  • Frewer LJ, Howard C, Shepherd R. (1997) 'Consumer acceptance of genetically modified food'. NORDIC ACADEMIC PRESS GENE TECHNOLOGY AND THE PUBLIC, LUND UNIV, LUND, SWEDEN: Workshop on Gene Technology and the Public - An Interdisciplinary Perspective, pp. 48-57.
  • Shepherd R, Dennison CM. (1996) 'Influences on adolescent food choice'. CAMBRIDGE UNIV PRESS PROCEEDINGS OF THE NUTRITION SOCIETY, ABERDEEN, SCOTLAND: Summer Meeting of the Nutrition-Society/Association-Francaise-de-Nutrition on Lipid Absorption and Metabolism - Physiological and Molecular Aspects 55 (1B), pp. 345-357.
    doi: 10.1079/PNS19960034
  • RICHARDSON NJ, MACFIE HJH, SHEPHERD R. (1994) 'CONSUMER ATTITUDES TO MEAT EATING'. ELSEVIER SCI LTD MEAT SCIENCE, 36 (1-2), pp. 57-65.
    doi: 10.1016/0309-1740(94)90033-7
  • Raats MM, Shepherd R, Sparks P. (1993) 'Attitudes, obligations and perceived control: predicting milk selection.'. Appetite, ENGLAND: 20 (3), pp. 239-241.
    doi: 10.1006/appe.1993.1027

Books

  • Shepherd R, Raats MM. (2006) The Psychology of Food Choice. Wallingford : CABI

Book chapters

  • Dean M, Raats MM, Shepherd R. (2007) 'Consumers and functional cereal products'. in Hamaker B (ed.) Technology of Functional Cereal Products Cambridge, UK : Woodhead Publishing Limited,
  • Barnett J, Timotijevic L, Shepherd R, Senior V, Vincent J. (2006) 'Understanding of the precautionary principle: 'no smoke without fire' or better safe than sorry?'. in C.del Pozo , D. Papameletiou , P. M. Wiedemann , Ravazzani P (eds.) Risk Perception and Risk Communication: Tools, Experiences and Strategies in Electromagnetic Fields Exposure Brussels : European Commission , pp. 123-127.
  • Shepherd R. (2005) 'Methods for assessing the role of moral influences on consumer decision-making on organic foods.'. in U. Oltersdorf , E. Claupein , C. Pfau , Stiebel J (eds.) Consumer and Nutrition: Challenges and Chances for Research and Society Karlsruhe : Bundesforschungsanstalt für Ernährung und Lebensmittel , pp. 50-56.
  • Shepherd R. (2005) 'Influences on food choice and dietary behavior'. in (ed.) Diet Diversification and Health Promotion 57 Edition. Basel : KARGER , pp. 36-43.
  • Sturgis P, Cooper H, Fife-Schaw CR, Shepherd R. (2004) 'Genomic science: emerging public opinion'. in A. Park , J. Curtice , K. Thomson , C. Bromley , Phillips M (eds.) British Social Attitudes - the 21st Report London : Sage
  • Shepherd R. (2001) 'Does taste determine consumption? Understanding the psychology of food choice'. in L.J. Frewer , E. Risvik , Schifferstein HNJ (eds.) Food, People and Society: A European Perspective of Consumers' Food Choices Berlin : Springer-Verlag , pp. 117-130.
  • Frewer LJ, Howard C, Shepherd R. (2001) 'The role of trust in effective communication about food-related risks.'. in Butera F, Mugny G (eds.) Social Influence in Social Reality: Promoting Individual and Social Change Seattle : Hogrefe & Huber , pp. 307-316.

Reports

  • BMRB Social Research , Food, Consumer Behaviour and Health Research Centre at the University of Surrey . (2008) Comprehension and use of UK nutrition signpost labelling schemes: Scientific Rationale and Design. London : Food Standards Agency
  • Armstrong V, Barnett J, Cooper H, Monkman M, Moran-Ellis J, Shepherd R. (2007) Public attitudes to governance: A qualitative study in a deliberative context.. London : Wellcome Trust

Teaching

Richard Shepherd is a Chartered Psychologist. He has supervises a number PhD students. Current and recent PhD thesis topics have included:

  • The factors affecting food choice in adolescents
  • Food poisoning and other food hazards: risk perceptions and implications for risk communication
  • The influence of implicit memory on consumer choice
  • Promoting a reduction in the consumption of dietary fat: the role of perceived behavioural control, self-efficacy and dietary information
  • Consumer perception, preference and purchase
  • The application of the Transtheoretical Model to dietary behaviour
  • Factors influencing dietary risk perception as it relates to food choice (joint supervision at Robert Gordon University)
  • Memory for liking of foods
  • Tailored interventions in irritable bowel syndrome (IBS)
  • The role of risk in the health behaviours of military personnel in the United Kingdom armed forces
  • The psychosocial factors, especially self-efficacy, relevant to breastfeeding initiation and duration in young mothers
  • Factors influencing the decision to participate in bowel cancer screening
  • The role of aspects of control in maintenance of weight loss

Affiliations

Professional Society Membership

British Psychological Society (Fellow and Chartered Psychologist)

External Examining 

External examiner on BSc in Consumer Behaviour and Marketing, University of Reading

Funding Bodies

Member of ESRC Grant Assessment Panel