Consumer Research on how Customers Interpret and use 

Portion Information on Food and Drink Packaging

2010 - 2012

How much consumers eat is as important as what they eat, yet little is known about how shoppers 

interpret and use portion information on nutrition labels.  Our online survey of 13,117 consumers in 6 

countries addresses this to encourage shoppers to use portion information to make healthier choices.

Front of pack food Labelling: Impact on Consumer Choice

March 2012 - September 2014

FLICC examines the impact on food purchasing decisions of front of pack (FOP) 

labelling schemes commonly used in the UK. The project’s main objectives are to 

understand how consumers use such labels and test the effectiveness of two 

innovation-based interventions aimed at making them more effective.

Perceptions and Communication of Food Risk Across Europe 

June 2010 - May 2013

FoodRisC will map the implications for risk communicators of key food risk/benefit relationships.  

This will lead to recommendations for utilising the unique potential of new social media and 

provide a systematic understanding of how consumers deal with food risk/benefit information.

The Effect of Diet on the Mental Performance of Children

March 2008 – February 2013

Evidence is mounting that a child’s diet influences their cognitive development, mental 

performance and adult behaviour.  NUTRIMENTHE unites scientists from across Europe 

to address the resulting implications for public health policy, product development, 

economic progress and our understanding of human biology itself.

Towards Sustainable Food Research

November 2011 - November 2014

Inprofood  is directed towards developing innovative technological and social approaches 

to dealing with the challenges of food and health.  It fosters social discourse amongst research 

institutions, industry and civil society aimed at developing a better informed framework for public 

engagement and understanding to promote healthier eating.

Plant Food Supplements: Levels of Intake, Benefit and Risk Assessment

June 2010 – May 2014

PlantLIBRA is working towards both a consistent framework for assessing the efficacy and

safety of Plant Food Supplements and an understanding of how best to communicate this 

information to consumers. Spanning 4 continents and 25 partners in the academic, business

and NPO sectors, the project promotes science-based decision making and increased 

accountability for Plant Food Supplements.