Current FCBH Projects

How much consumers eat is as important as what they eat, yet little is known about how shoppers

interpret and use portion information on nutrition labels. Our online survey of 13,117 consumers in 6

countries addresses this to encourage shoppers to use portion information to make healthier choices.

FLICC examines the impact on food purchasing decisions of front of pack (FOP)

labelling schemes commonly used in the UK. The project’s main objectives are to

understand how consumers use such labels and test the effectiveness of two

innovation-based interventions aimed at making them more effective.

FoodRisC will map the implications for risk communicators of key food risk/benefit relationships.

This will lead to recommendations for utilising the unique potential of new social media and

provide a systematic understanding of how consumers deal with food risk/benefit information.

Evidence is mounting that a child’s diet influences their cognitive development, mental

performance and adult behaviour. NUTRIMENTHE unites scientists from across Europe

to address the resulting implications for public health policy, product development,

economic progress and our understanding of human biology itself.

Inprofood is directed towards developing innovative technological and social approaches

to dealing with the challenges of food and health. It fosters social discourse amongst research

institutions, industry and civil society aimed at developing a better informed framework for public

engagement and understanding to promote healthier eating.

PlantLIBRA is working towards both a consistent framework for assessing the efficacy and

safety of Plant Food Supplements and an understanding of how best to communicate this

information to consumers. Spanning 4 continents and 25 partners in the academic, business

and NPO sectors, the project promotes science-based decision making and increased

accountability for Plant Food Supplements.