Meta-Analyses in Marketing
- When?
- Wednesday 24 October 2012, 16.00 to 17.00
- Where?
- 14MS01
- Open to:
- Public, Staff, Students
- Speaker:
- Arne Floh (University of Surrey)
The Marketing and Retail Group is pleased to to have Arne Floh Senior Lecturer in Marketing from the University of Surrey to speak.
Abstract:
Meta-analysis is a widely accepted and frequently used technique for research synthesis. It enables scholars to effectively organize a large amount of empirical studies, to compare studies with methodological heterogeneity and to develop empirical generalizations. Given these advantages, it is not surprising that meta-analysis plays a significant role in almost every scientific discipline. In his talk, Dr Floh explains the fundamentals of meta-analysis and review prior use in marketing (1983-2008). For this purpose, all conducted meta-analyses in marketing have been analysed based on two criteria: the nature and scope and the methodological rigor of previous studies. Findings suggest that marketing scholars have organized accumulated knowledge across a broad range of marketing sub disciplines. Furthermore, the analyses show a substantial enhancement of the technique’s rigor.
About the Presenter:
Dr Arne Floh is Senior Lecturer in Marketing at Surrey Business School, University of Surrey. He joined the Marketing and Retail Management Group in January 2012. Previously, Arne worked as an Assistant Professor in Marketing at the Vienna University of Economics and Business (WU Vienna). From 2006 - 2008 he worked as a Visiting Scholar at Goizueta Business School/Emory University in Atlanta. Arne’s research interests include all questions of marketing science and methodology, relationship marketing (e.g. Word-of-Mouth, Customer Loyalty, and Customer Value), and electronic marketing. His research has been published in the Psychology & Marketing, Journal of Business Research, International Journal of Marketing (formerly dermarkt), Journal of Electronic Commerce Research, International Journal of Electronic Business, Journal of International Technology and Information Management, Journal of Mobile Communications and the Proceedings of various IS and Marketing academic conferences. Currently, Arne serves as an Editor-in-Chief of the International Journal of Marketing (formerly dermarkt). He is Leader of the MSc International Marketing Management and the MSc Marketing Management Program. He teaches Marketing Research and Technology-Enabled Marketing and supervises Master dissertations. In his spare time, Arne likes to play with his kids. He is a passionate football player and likes Austrian Wine.