Teaching with Cases
- When?
- Wednesday 26 September 2012, 16.00 to 17.00
- Where?
- 14MS01
- Open to:
- Public, Staff, Students
- Speaker:
- Sree Beg
- Admission information:
- Please RSVP to fbelevents@surrey.ac.uk
The Marketing and Retail group is pleased to introduce Sree Beg to speak
Biography
Sree joined the university in 2010 as a Tutor in Marketing. She is one of the undergraduate programme leaders for Business Management and module convenor for a number of Modules. Prior to joining Surrey she was a tutor at the London School of Business & Finance and taught on CIM courses to a wide range of professionals. Sree has spent a number of years working in Industry primarily in IT and Marketing. She worked as an IT consultant at Cap Gemini Ernst & Young, and worked with a number or clients developing online business applications. She trained at the Cap Gemini University in Internet technologies and her specialist area is Digital Marketing. She has also worked as a Marketing Manager for an educational charity.
Abstract
Case studies have been used in many forms in teaching and have proved a valuable instrument incorporating real world scenarios in the classroom. This seminar will be looking at the use of case studies in teaching and discussing ‘best practice’, providing examples and guidance from experts in the area. It will examine how to best use case studies from a teaching point of view but also how students learn from case studies. This seminar is based on the training workshop ‘Teaching with Cases’ by the ECCH.
This seminar will also focus on the Case Study Method, widely adopted by many business schools. This not only involves the use of Case Studies for teaching but also evaluation of student participation and incorporating discussions in the assessment process. This is closely linked to general teaching practice and improving student involvement and the challenges associated with it.