Double Success for Retail Researchers at the Academy of Marketing Conference
Thursday 19 July 2012
Marketing and Retail Group members Professors Andrew Alexander and Christoph Teller enjoyed a double success at this year’s Academy of Marketing Conference, held at the University of Southampton. They were awarded the best paper award in the Retail Marketing track. The paper is entitled ‘Store Managers – The Sounding Board in Shopping Centre Environments?’ It represents research into the role of store managers as an interface to consumers and thus their potential to inform both retail and shopping centre management decision-making.
At the conference Andrew and Christoph also learned that they have been awarded the European Journal of Marketing / Academy of Marketing Research Initiative Funding award for their project assessing the boundary spanning activities of retail store managers. As part of the award the authors are undertaking an extensive qualitative study focussing on store managers in different types of shopping centre management environments.
