New seminar series offers insight into the latest marketing and retail research

Monday 16 April 2012

This year has seen the successful launch of the Marketing and Retail Management Group’s new seminar series. Alongside a series of interesting presentations from Group members, three guest speakers have visited Surrey Business School to present on their research. Professor Nancy Puccinelli (Oxford University) spoke on ‘Competitive advantage through customer experience’, Professor David Grant (University of Hull) presented his research in a seminar entitled ‘Retail logistics versus retail marketing’, and Dr Gabriella Spinelli (Brunel University) presented on her study about ‘Getting to know the ageing market’. If you were unable to attend you can watch these presentations and subsequent discussions online now by following the links above.

 

There is more to come! Please look out for further announcements of speakers on our webpages, and register with FBEL events for those you wish to attend. These events are free of charge unless otherwise indicated.