Dr Arne Floh
Senior Lecturer in Marketing
Qualifications: MSc, PhD
Email: a.floh@surrey.ac.uk
Phone: Work: 01483 68 9185
Room no: 12 MS 03
Office hours
Tuesday 1pm – 3pm, Wednesday 10am – 11am or by appointment
Further information
Biography
Dr Arne Floh is Senior Lecturer in Marketing at Surrey Business School, University of Surrey. He joined the Marketing and Retail Management Group in January 2012. Previously, Arne worked as an Assistant Professor in Marketing at the Vienna University of Economics and Business (WU Vienna). From 2006 - 2008 he worked as a Visiting Scholar at Goizueta Business School/Emory University in Atlanta.
Arne’s research interests include all questions of marketing science and methodology, relationship marketing (e.g. Word-of-Mouth, Customer Loyalty, and Customer Value), and electronic marketing. His research has been published in the Psychology & Marketing, International Journal of Marketing (formerly dermarkt), Journal of Electronic Commerce Research, International Journal of Electronic Business, Journal of International Technology and Information Management, Journal of Mobile Communications and the Proceedings of various IS and Marketing academic conferences.
Currently, Arne serves as an Editor-in-Chief of the International Journal of Marketing (formerly dermarkt). He is Leader of the MSc International Marketing Management and the MSc Marketing Management Program. He teaches Marketing Research and Technology-Enabled Marketing and supervises Master dissertations.
In his spare time, Arne likes to play with his kids. He is a passionate football player and likes Austrian Wine.
Research Interests
• Relationship Marketing (including word-of-mouth, customer satisfaction, value, loyalty and profitability)
• Customer Confusion
• Manager Decision Making
• Electronic Marketing & New Media
• Marketing Science & Methodology (e.g. Meta-Analysis)
Publications
Journal articles
- . (2012) 'Customer Value in Produkt und Dienstleistungsbündeln: Eine qualitative Betrachtung'. Springer Dermarkt – International Journal of Marketing, 51 (2-3), pp. 75-84.
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(2011) 'Further insights into perceived value and consumer loyalty: A "Green" perspective'. Psychology and Marketing, 28 (12), pp. 1154-1176.doi: 10.1002/mar.20432
- . (2008) 'Success Factors of Internet Payment Systems'. International Journal on Electronic Business, 7 (2), pp. 1-14.
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(2008) 'A Framework for Measuring the Quality of Long-Term Relationships'. Springer Dermarkt – International Journal of Marketing, 47 (4), pp. 169-171.doi: 10.1007/BF03159688
- . (2007) 'Measuring the antecedents of impulsive buying behavior on the WWW'. Advances in Consumer Research, 34, pp. 403-404.
- . (2006) 'The adoption of public e-payment services'. Journal of E-Government, 3 (2), pp. 33-51.
Conference papers
- . (2011) 'Being Connected'. St. Louis, USA: North American Association for Consumer Research Film Festival
- . (2011) 'Value and loyalty in wireless telecommunications – an experimental investigation of the halo between product and service'. Liverpool, UK: Academy of Marketing Conference
- . (2011) 'Perceived Value in Consumption-Systems Applied to the Automotive Industry'. Ljubljana, Slovenia: European Marketing Association (EMAC) Conference
- . (2011) 'Perceived Value in Consumption-Systems Applied to the Automotive Industry'. Ljubljana, Slovenia: European Marketing Association (EMAC) Conference
- . (2011) 'The Consumption-System Wireless Telecommunications and the Perceived Value - Loyalty Intentions Link'. Coral Gables, USA: Academy of Marketing Science (AMS) Annual Conference
- . (2011) 'Investigating the Halo of Perceived Value in Consumption-Systems: Negative Experiences Loom Larger'. Atlanta, USA: Society of Consumer Psychology (SCP) Conference
- . (2010) 'Behavioral Post-consumption Intentions from a Higher-order Multidimensional Value Perspective'. Boston, USA: American Marketing Association (AMA) Educators’ Summer Conference
- . (2010) 'A Multidimensional Conceptualization of the Customer Value-Loyalty Chain from a Consumption-System Perspective'. Copenhagen, Denmark: European Marketing Association (EMAC) Conference
- . (2010) 'Linking Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Mixture Model Approach'. Copenhagen, Denmark: European Marketing Association (EMAC) Conference
- . (2008) 'Linking Brand and Customer Attitudinal and Behavioral Metrics to Financial Outcomes: A Latent Growth Modeling Approach'. Vancouver, Canada: INFORMS Marketing Science Conference
- . (2006) 'Examining the Role of Meta-Analysis in Marketing Science'. New Orleans, Louisiana, USA: American Marketing Association (AMA) Marketing Educators' Winter Conference
Book chapters
- . (2012) 'Social Media Marketing bei KMUs'. in Rössl D (ed.) Small Business Management aus austauschorientierter Perspektive Auflage Wien
Teaching
Marketing Research (MSc) – Module Leader
Technology-Enabled Marketing (MSc)
Programme Leader MSc International Marketing Management
Affiliations
Chief Editor of the International Journal of Marketing (formerly dermarkt).
