Dr Christine Rivers

Research Interests

Most of Christine’s research is focused on pedagogic aspects including teaching and learning innovations, and assessment and feedback strategies. In particular, Christine is interested in developing new teaching and learning methods to deliver modules to international students and increase student engagement.  

Christine's recent research project focused on offering online exams for big size modules and the implementation of critical thinking into PG modules. The latter project was funded by the Academy of Marketing. (Teaching Research and Development Grant 2013/14).

Christine successfully completed the HEA Leadership Transformation in Learning and Teaching programme in January 2016 and is an active member of the HEA and BAM. 

Research Collaborations

Christine conducts pedagogic research with various scholars from a number of institutions across the UK and internationally focusing on pedagogic aspect and innovations in learning and teaching (e.g. UCL, Middlesex, University of Vienna) as well as collaborates closely with business nationally and internationally to design high quality teaching resources and content. 


Christine leads and teaches on the following modules in Surrey Business School

Module Leader

  • MANM061 MSc Dissertation
  • MANM340 Integrative Research Project (MBA, FT & EMBA)
  • MANM338 Marketing and Selling across Channels (MBA, FT & EMBA)
  • MANM018 Marketing Communications(UG, PG)
  • MAN3089 Marketing in the Digital Environment (UG, final year)

Teaching only

  • MANM019 Marketing Research (MSc).
  • MANM011 International Marketing Management

PhD Supervision - Christine supervises at PhD level, conducts confirmation viva's and final viva's. 

Departmental Duties

  • Director of MBA Programmes (June 2015-May 2016)
  • Director of Postgraduate Studies for Surrey Business School and School of Hospitality and Tourism (January 2015-May 2016)
  • Director of Undergraduate Studies for the Surrey Business School (April 2014)
  • Programme Leader Business Management (Level 6, UG) (October 2013 - October 2014)
  • Assessment and Feedback Officer (March 2011 - December 2012).


  • HEA Senior Fellow
  • Member of the Academy of Marketing
  • Member of the British Management Academy (Co-Track Chair, SIG Learning and Knowledge)


  • University of Surrey, Faculty Teaching Award, June 2014
  • Academy of Marketing, Teaching Research and Development Grant, 2013-14

Editorial Board Member

Journal of Business Management & Education in HE

Journal of Management Decisions

Marketing Education Review (Reviewer only)

Contact Me

Phone: 01483 68 6353

Find me on campus
Room: 61 MS 02

My office hours

Please note that there are no scheduled office hours during the summer period. Please send me an email and we will arrange an appointment. 


Journal articles

  • Kinchin IM, Alpay E, Curtis K, Franklin J, Rivers C, Winstone NE. (2016) 'Charting the elements of pedagogic frailty'. ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD EDUCATIONAL RESEARCH, 58 (1), pp. 1-23.
  • Silver C, Rivers CB. (2015) 'The CAQDAS Postgraduate Learning Model: an interplay between methodological awareness, analytic adeptness and technological proficiency'. International Journal of Social Research Methodology, Article number 13/126
  • Rivers CB, Tan A, Kondoz A. (2007) 'Direct Interaction with Multifunctional Digital Pens in Collaborative Environments'. The International Journal of Technology Knowledge and Society, 4 (3), pp. 18-28.

Conference papers

  • Rivers CB. (2015) 'How to revive Ghostown like lectures in Business schools?'. Portsmouth: British Academy of Management
    [ Status: Unpublished ]
  • Rivers CB, Anninou AI. (2015) 'Reviving ghost-town like lecture and tutorials – Linking engagement and assessment'.
    [ Status: Unpublished ]
  • Silver C, Rivers C. (2013) 'Learning from the Learners: the role of technology acceptance and adoption theories in understanding researchers’ early experiences with CAQDAS packages'. Berlin: ATLAS.ti User Conference 2013 : Fostering Dialog on Qualitative Methods
  • Rivers CB. (2012) 'Smartphone Consumer Behaviour – Adopting the Collaborative Information Management Behaviour Model to understand the Use of Smartphone Applications,'. in Proceedings of Academy of Marketing Conference, Southampton, UK.: in Proceedings of Academy of Marketing Conference
  • Rivers C, Silver C, Woodger NT. (2011) 'Camera set-up, image placement and interactive devices in virtual learning environments. Increasing the feeling of co-presence and interactivity in Access Grid mediated sessions'. Orlando, Florida: The 9th International Conference on Education and Information Systems, Technologies and Applications: EISTA 2011
  • Rivers CB, Tan A, Kondoz A. (2008) 'Talk-in Interaction reflects Usability of Virtual Collaboration Systems'. in Proceedings of the Third IASTED International Human-Computer Interaction Conference, Innsbruck, Austria: IASTED International Human-Computer Interaction Conference,, pp. 291-296.

Book chapters

  • Rivers CB, Calic J, Tan A. (2009) 'Combining Activity Theory and Grounded Theory for the Design of Collaborative Interfaces'. in (ed.) Human Centred Design Springer Berlin Heidelberg 5619, pp. 312-321.
  • Rivers CB, Glaser C. (2009) 'An Intelligent Information Management Tool for Complex Distributed Human Collaboration'. in Niiranen S, Yli-Hietanen J, Lugmayr A (eds.) Open Information Management New York Hershey : information science reference (IGI Global) Article number 5 , pp. 110-143.

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