Dr Christine Rivers

Tutor in Marketing

Qualifications: MPhil in Media Studies and Communication, PhD, PGCAP

Phone: Work: 01483 68 6353
Room no: 06 MS 03

Office hours


Monday, 3 - 4pm & Thursday, 11 am -1 pm.

If you are unable to make these days and times please send me an email to arrange an alternative appointment.  

Please note that I am not available on Friday. 

Further information


Christine joined the Surrey Business School as Tutor in Marketing in September 2011 after having worked in the Department of Sociology at the University of Surrey as Research Fellow and Associate Lecturer since 2010 and as Graduate Tutor since 2007 whilst conducting her doctoral research in the area of remote collaboration.

Before her time in Surrey, Christine studied Media & Communication at the University of Vienna, and obtained her Masters in 2005 and qualified as a Journalist in 2003. During and after her studies Christine worked as a Marketing Assistant for different publishing companies and as Project Manager in Advertising and PR for several years.

Research Interests

Most of Christine’s research is focused on digital consumer behaviour and teaching innovations. In particular, Christine is interested in developing new methods to study people/ consumers collaborating in digital environments and in developing new teaching methods to deliver modules to international students.  

Christine is currently conducting research into the implementation of critical thinking for PG modules. This research project is funded by the Academy of Marketing. (successful bid, October 2013, Teaching Research and Development Grant 2013/14).


Peer-reviewed Publications 

Silver, C. and Rivers, C. (2013), Learning from the Learners: technology acceptance and adoption in understanding researchers’ early experiences with CAQDAS packages. A pilot qualitative longitudinal study. submitted to International Journal for Social Research Methods.   

Rivers C. and Calic J. (2013), Qualitative Remote Collaboration Analysis, submitted to International Journal of Human Computer Studies

Rivers C., Tan A., Kondoz A., (2009), An Intelligent Information Management Tool for Complex Human Collaboration, In: Open Information Management: Applications of Interconnectivity and Collaboration edited by S. Niiranen, J. Yil-Hietenen, Lugmayr A., Chapter 15, p.113-143

Glaser C., Tan A., Kondoz A., (2007), Direct Interaction with Multifunctional Digital Pens in Collaborative Environments, The International Journal of Technology Knowledge and Society, Vol 4, Nr 3, p.18-28

Peer-reviewed conference proceedings

Rivers C., Silver S., Woodger N., (2011), Camera Set-up, Image Placement and  Interactive Devices in Virtual Learning Environments, Increasing the Feeling of Co-Presence and Interactivity in Access Grid mediated sessions, In Proceedings of the 9th International Conference on Education and Information Systems, Technologies and Applications: EISTA 2011, Orlando, FL, USA, 19-22nd July 2011.

Rivers C., Silver S., (2010), Identifying Aspects of Learning Experience and Usability in CAQDAS – A Longitudinal Case-Study Project, In Proceedings of Qualitative Computing: Diverse Worlds and Research Practices, Istanbul,  Turkey, 24-26th February 2011.

Rivers C., Tan A., Calic J., (2009), Combining Activity Theory and Grounded Theory for the Design of Collaborative Interfaces, published by Springer in Lecture Notes of Computer Science (LNCS), HCI international conference, San Diego, July 2009

Glaser C., Tan A. , Kondoz A., (2008), Talk-in Interaction reflects Usability of Virtual Collaboration Systems, in Proceedings of the Third IASTED International Human-Computer Interaction Conference, March 17th-19th 2008, Innsbruck, Austria, p.291-296.

Non-Peer-reviewed Publications

Rivers C, Bulloch S (2011), CAQDAS - A contributor to social scientific knowledge?, in MethodsNEWS Spring 2011, NCRM.

Rivers C, (2010) Qualitative Remote Collaboration Analysis, University of Surrey, UK, PhD Thesis.

Glaser C, (2004), Lifestyle-PR, Applied Public Relations in the Context of the Social Change, University of Vienna, Master Thesis.


Christine leads and teaches on the following modules in the Surrey Business School

Module Leader

  • MAN2094 Marketing Communications (UG)
  • MANM018 Marketing Communications(MSc)
  • MANM047 Consumer Behaviour (MSc).

Teaching only

  • MAN3089 Marketing in the Digital Environment (UG)
  • MANM019 Marketing Research (MSc).

Christine leads the following modules in the Department of Sociology

  • SOC3059 Public Relations (UG)
  • SOC3054 Advertising and Marketing (UG)
  • Analyzing Visual Data (Day course).

Departmental Duties

  • Programme Leader Business Management (Level 6, UG) (October 2013 - )
  • Assessment and Feedback Officer (March 2011 - December 2012).


  • HEA Fellow.

Page Owner: cr0016
Page Created: Friday 2 September 2011 10:49:06 by ri0002
Last Modified: Monday 21 July 2014 14:37:30 by cr0016
Expiry Date: Sunday 2 December 2012 10:46:56
Assembly date: Fri Jul 25 02:44:20 BST 2014
Content ID: 63953
Revision: 24
Community: 1168