Dr Christine Rivers
Tutor in Marketing
Qualifications: MPhil in Media Studies and Communication, PhD
Phone: Work: 01483 68 6353
Room no: 06 MS 03
NEW OFFICE HOURS FOR SPRING SEMESTER 2013:
Tuesday, 1-2 pm & Thursday, 11 am -1 pm
Please note that I am not available on Friday.
Christine joined the Surrey Business School as Tutor in Marketing in September 2011 after having worked in the Department of Sociology at the University of Surrey as Research Fellow and Associate Lecturer since 2010 and as Graduate Tutor since 2007 whilst conducting her doctoral research in the area of remote collaboration.
Before her time in Surrey, Christine studied Media & Communication at the University of Vienna, and obtained her Masters in 2005 and qualified as a Journalist in 2003. During and after her studies Christine worked as a Marketing Assistant for different publishing companies and as Project Manager in Advertising and PR for several years.
Most of Christine’s research is focused on consumer behaviour and social marketing. In regards to consumer behaviour, Christine is particularly interested in investigating the use of smartphones and smartphone applications, specifically amongst men and women and the potential as internal and external marketing tools. Her interest in exploring Social marketing focuses on identifying new strategies of funding via social media and investigating the social impact of charities on the local community by means of SROI and other new methods from various disciplines.
Currently, Christine is conducting research in the area of digital marketing and smartphone consumer behaviour.
Peer-reviewed Publications including peer-reviewed conference proceedings
Rivers C., Silver S., Woodger N., (2011), Camera Set-up, Image Placement and Interactive Devices in Virtual Learning Environments, Increasing the Feeling of Co-Presence and Interactivity in Access Grid mediated sessions, In Proceedings of the 9th International Conference on Education and Information Systems, Technologies and Applications: EISTA 2011, Orlando, FL, USA, 19-22nd July 2011.
Rivers C., Silver S., (2010), Identifying Aspects of Learning Experience and Usability in CAQDAS – A Longitudinal Case-Study Project, In Proceedings of Qualitative Computing: Diverse Worlds and Research Practices, Istanbul, Turkey, 24-26th February 2011.
Rivers C., Tan A., Kondoz A., (2009), An Intelligent Information Management Tool for Complex Human Collaboration, In: Open Information Management: Applications of Interconnectivity and Collaboration edited by S. Niiranen, J. Yil-Hietenen, Lugmayr A., Chapter 15, p.113-143
Rivers C., Tan A., Calic J., (2009), Combining Activity Theory and Grounded Theory for the Design of Collaborative Interfaces, published by Springer in Lecture Notes of Computer Science (LNCS), HCI international conference, San Diego, July 2009
Glaser C., Tan A. , Kondoz A., (2008), Talk-in Interaction reflects Usability of Virtual Collaboration Systems, in Proceedings of the Third IASTED International Human-Computer Interaction Conference, March 17th-19th 2008, Innsbruck, Austria, p.291-296.
Glaser C., Tan A., Kondoz A., (2007), Direct Interaction with Multifunctional Digital Pens in Collaborative Environments, The International Journal of Technology Knowledge and Society, Vol 4, Nr 3, p.18-28.
Rivers C, Bulloch S (2011), CAQDAS - A contributor to social scientific knowledge?, in MethodsNEWS Spring 2011, NCRM.
Rivers C (2010) Qualitative Remote Collaboration Analysis, University of Surrey, UK, PhD Thesis.
Glaser C (2004), Lifestyle-PR, Applied Public Relations in the Context of the Social Change, University of Vienna, Master Thesis.
Christine contributes to the following modules in the Surrey Business School:
Marketing Communications (UG, MSc)
Consumer Behaviour (MSc)
Marketing Research (MSc)
Christine leads and teaches the following modules in the Department of Sociology:
Public Relations (UG, level 3)
Advertising and Marketing (UG, level 3)
Analysing Visual Data (Day course)