Professor David Clifford Gilbert

Biography

Professor Gilbert is Emeritus Professor of Marketing, has held various posts and administration roles within the University including Director of Master programmes, various Chairs including Board of Examiners, Academic Misconduct Board and served on Senate. He set up the Thomas Cook Research Centre, developed the DBA programme as its director and was the senior academic for the Dalian and Surrey partnership programmes. He has over 100 publications in the area of services marketing. He previously worked as a Product Manager and a Marketing Manager for the Rank Organisation and as Assistant Production Editor for Woman's Own Magazine.

Research Interests

Marketing with applications to any of the service sectors. 

Research Student Supervision

I have supervised a number of research students in the Surrey Business School in the areas of:  quality, six sigma quality assurance, consumer behaviour, brand personality of destinations, Advertising Communications, metaphor communications.

Publications

Journal Articles

2011

Journal of General Management, Trust, commitment and motivation in organisations, (2011) with C Heavey, S Halliday, Vol 36 No. 3, pp. 1–18.

2010

Journal of Vacation Marketing, (2010) ‘'The use of film in re-imaging a tourism destination: a case study of Yorkshire, UK’, with O’Connor, N., and Flanagan, S. Vol 16 No1, pp. 61–74.

e-Review of Tourism Research, (2010) The Capitalising of the Film-induced tourism phenomenon through stakeholder collaboration, with O’Connor, N., and Flanagan, Vol. 8, No. 1, pp. 1-11.  

A Film Marketing Action Plan for Film Induced Tourism Destinations, (2010) Lambert Publishing, Saarbruken, Germany. 297 pages with O’Connor, N., and Flanagan, S.

Journal of Travel Research, (2010) Measuring Tourists’ Emotional Experiences Toward Hedonic Tourist Destinations, with S Hosnay, Vol 49 No. 4, pp. 513–526.

2009

International Journal of Tourism research, (2009) ‘Stakeholders’ perspectives of the impacts of film and television induced tourism in Yorkshire’, with O’Connor, N., and Flanagan, S. Vol 13 No1, pp. 121–127.

2008

International Journal of Tourism research, (2008) ‘The integration of film induced tourism and destination branding in Yorkshire, U.K’, with O’Connor, N., and Flanagan, S. Vol 10 pp. 423-437.

2006

Journal of Hospitality and Leisure Marketing, (2006) ‘The Internet and Small Hospitality  Businesses: B&B Marketing in Canada’, with S Hudson, Vol 14 No 1, pp. 99- 116.   

Journal of Non Profit and Public Sector Marketing, (2006)  ‘Aspects of Market Orientation  and UK Charities.’ with A Kolsaker, Seymour T, Vol 16 No 1-2  pp151 - 169.

Transformations in Business and Economics, (2006) ‘Factors Influencing Customer Retention in Mobile Telephony.’  With E. K. Blery, Vol 5 No 2, pp. 163-173.

2005

Beveridge, D., Gilbert, D. & Lee-Kelley, L. 2005, "Electronic distribution of hotel rooms: an exploratory study of the European hotel industry", Journal of Hospitality and Leisure Marketing, vol.12, no.3

Balestrini, P., Gilbert, D. & Kapoor, J. 2005, "Aspects of relationship marketing and distribution in the Russian pharmaceutical industry", Journal of International Selling and Sales Management, vol.11, no.2, pp. 55-76

Seymour, T., Gilbert, D. & Kolsaker, A. 2005, "Aspects of market orientation of English and Welsh charities", Journal of Nonprofit and Public Sector Marketing, vol.16, no.1/2

Gilbert, D. & Gao, Y. 2005, "A failure of UK travel agencies to strengthen zones of tolerance", Tourism and Hospitality Research, vol.5, no.4, pp. 306-321

2004

Gilbert, D., Balestrini, P. & Littleboy, D. 2004, "Barriers and benefits in the adoption of e-government", International Journal of Public Sector Management, vol.17, no.4/5, pp. 286-301

Gilbert, D. & Abdullah, J. 2004, "Holidaytaking and the sense of well-being", Annals of Tourism Research, vol.31, no.1, pp. 103-121

Gilbert, D., Stone, M., Bearman, D., Butscher, S., Crick, P. & Moffett, T. 2004, "The effect of retail customer loyalty schemes - detailed measurement or transforming marketing?", Journal of Targeting, Measurement and Analysis for Marketing, vol.12, no.3, pp. 305-318

Gilbert, D. & Summer, F. 2004, "The current use of marketing in UK retailing", International Journal of Retail and Distribution Management, vol.32, no.5, pp. 242-251

Lee-Kelley, L., Gilbert, D. & Al-Shahabi, N. 2004, "Virtual exhibitions: an exploratory study of Middle East exhibitors' dispositions", International Marketing Review, vol.21, no.6, pp. 634-644

2003

Gilbert, D. & Hewlett, J. 2003, "A method for the assessment of relative brand strength: a UK tour operator example", Service Industries Journal, vol.23, no.2, pp. 166-182

Gilbert, D. & Choi, K. 2003, "Relationship marketing practice in relation to different bank ownerships: a study of banks in Hong Kong", International Journal of Bank Marketing, vol.21, no.3, pp. 137-146

Wong, R. & Gilbert, D. 2003, "Passenger expectations and airline services: a Hong Kong based study", Tourism Management, vol.24, no.5, pp. 519-532

Lee-Kelley, L., Mannicom, R. & Gilbert, D. 2003, "How eCRM can enhance customer loyalty", Marketing Intelligence and Planning, vol.21, no.4/5, pp. 239-248

Gilbert, D., Lee-Kelley, L. & Barton, M. 2003, "Technophobia, gender influences and consumer decision-making for technology-related products", European Journal of Innovation Management, vol.6, no.4, pp. 253-263

Lee-Kelley, L., Gilbert, D. & Mannicom, R. 2003, "Improving e-CRM relationship through consumer understanding", Marketing Intelligence and Planning, vol.23, no.4, pp. 239-248

Balestrini, P., Gilbert, D. & Gamble, P. 2003, "Is Europe a brand? An exploratory study of consumer perceptions", Journal of International Marketing and Marketing Research, vol.28, no.3, pp. 127-142

2002

Powell-Perry, J. & Gilbert, D. 2002, "Exploring developments in web based relationship marketing within the hotel industry", Journal of Hospitality and Leisure Marketing, vol.9, no.3/4, pp. 141-159

Gilbert, D. 2002, "A study of the impact of the expectation of a holiday on an individuals' sense of well being", Journal of Vacation Marketing, vol.8, no.4, pp. 352-361

2001

Gilbert, D. & Terrata, M. 2001, "An exploratory study of factors of Japanese tourist demand for the UK", International Journal of Contemporary Hospitality Management, vol.13, no.2, pp. 70-78

Turner, R., Miller, G. & Gilbert, D. 2001, "The role of UK charities and the tourism industry", Tourism Management, vol.22, no.5, pp. 463-472

Books

2003

Sullivan, K. & Gilbert, D. 2003, Research Methods and Statistics, Prentice Hall, Harlow

2012

Fletcher, J., Fyall, A., Gilbert, D., Wanhill, S.. Tourism Principles and Practice, Pearson, Harlow

2003

Gilbert, D. Retail Marketing Management, Financial Times/Prentice Hall, Harlow

Book Chapters

2011

Hospitality Management, "Exploring Chinese cultural influences and hospitality marketing relationships", chapter in book edited by T Baum, SAGE Publications, London

2007

Citizen Adoption of e-Government in the UK: Perceived Benefits and Barriers, (2007) with A Kolsaker, Littleboy, D. Balestrini, P. pgs 168-181 in Developments in e- Government – A Critical Analysis, Innovation in the Public Sector, eds. Griffin, D. Trevorrow, P. Halpin, E. IOS Press, Amsterdam

2002

Myers, H. & Gilbert, D. 2002, "Introduction to retailing" in Retail Marketing: Principles and Practice, Gilbert, D., eds., Pitman, London

Teaching

Marketing at Master level, Relationship Marketing at Master level, Research Methods at doctoral level and PhD supervision.

Affiliations

Consultancy

Previous consultancy projects include provision of coaching to improve the use of relationship marketing (with British Petroleum), and development of a competency assessment programme for marketing staff (with Wilkinson Sword as well as the Barbados Tourism Association). More recently with Rentokil on a business improvement strategy; and Trinity on a brand equity research study.

Advisory Activities

Roles also include acting as moderator for the Chartered Institute of Marketing.

Regarding his publications, David's co-authored book 'Tourism: Principles and Practice' is in its 5th edition, has been translated into 5 other languages, and is the best selling tourism textbook internationally, such that it has been adopted by many institutions around the world.