Dr Evmorfia Argyriou

Biography

Evmorfia is a Lecturer in Marketing in Surrey Business School. She joined the University of Surrey following appointments as a senior consultant in IRI, and as a lecturer at King’s College, London and Aston Business School, Birmingham. Evmorfia completed her PhD at Warwick Business School funded by the Hellenic State Scholarship Foundation (IKY), and also holds a Certificate in Teaching and Learning (Aston University).

Evmorfia's research involves diverse aspects of consumer behaviour and marketing, especially the psychology of consumer responses to marketing communications, and the long-term effects of marketing mix elements on brand equity. She has published in leading scientific journals, including Psychology & Marketing, International Journal of Management Reviews, European Journal of Marketing, and International Journal of Market Research and is a regular presenter at international conferences. Her research has attracted funding from the Chartered Institute of Marketing.

Research Interests

Online & interactive marketing; Marketing Communications; International and Cross-Cultural research in Marketing; Brand Equity Management over time; Experiments in Consumer Psychology 

Publications

• Christodoulides, G. Michaelidou, N., and Argyriou, E. (2012) “Cross-national differences in e-WOM" in European Journal of Marketing, 46(11).
• Argyriou, E. (2012) “Consumer intentions to revisit online retailers: a mental imagery account” in Psychology & Marketing, 29(1), 25-35.
• Argyriou, E. and Melewar, T.C. (2011) “Consumer Attitudes Revisited: integration of approaches to attitude formation”, in International Journal of Management Reviews, 13(4), 431-451.
• Argyriou, E., Kitchen, P.J. and Melewar, T.C. (2006) “The relationship between corporate websites and brand equity:  a conceptual framework and research agenda” International Journal of Market Research 48(5), 575-599.
• Argyriou, E., Melewar, T.C., and Meadows, M. (2006), “E-banking in Greece: a relationship marketing perspective”, Journal of Euromarketing, 15(1, January), 47-74.

Teaching

International Marketing Management, 1st Semester PG 

Marketing Strategy (with Sree Beg), 2nd Semester UG3

Departmental Duties

PG Programme Leader for the MSc in International Marketing Management