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Dr Jane Hemsley-Brown

Associate Dean (International), Deputy Head of School & Reader in Marketing

Qualifications: BA Hons (London), MA, PhD (S'ton), Adv.Dip Mgt, CertEd, FHEA, AMRS

Email:
Phone: Work: 01483 68 2045
Room no: 16 MS 03

Office hours

Monday 13.00hrs - 14:30hrs  (no appointment needed)

Wednesday 14:00hrs - 15:30hrs (no appointment needed)

Or at any time but only with appointment through Maria Bamidi Room 56MS03  Tel: 01483 683048  Email: t00710@surrey.ac.uk

Further information

Biography

Jane Hemsley-Brown is Deputy Head of School and a Reader in Marketing in the Surrey Business School, in addition to her role as Associate Dean (International) in the Faculty. 

Jane held a number of Principal and Senior Research fellow posts prior to her appointment to the Surrey Business School: Post Doctoral Fellow at University of Greenwich, London (1995-6), Senior Researcher at University of Southampton School of Education (1996-2001); and a Principal Researcher with NFER (National Foundation for Educational Research) (2001-2002).  Her research interests are in the field of Education Marketing (Higher Education Marketing), and Research Utilization (RU) (the effective dissemination of research outcomes, for utilization by managers and practitioners). 

Her main areas of research are higher education marketing and consumer behaviour, and management decision-making.  

Research Interests

Jane is the author of over 70 papers and articles on consumer behaviour, choice in education markets and management decision-making, including two books: The Management and Leadership of Education Marketing: Research, Practice and Applications (2013 with Oplatka) and Choosing Futures: Young people’s decision-making in education, training and careers markets (2001, with Foskett).

Recent research projects are related to attitudes to technical and digital innovation and impact on the delivery of health care, co-creation of knowledge and research impact; consumer behaviour in the university sector and university branding. 

 Jane is also co-editor of the Journal of Marketing for Higher Education with Professor Anthony Lowrie of Minnesota State University, USA.   

Research Collaborations

Funded research contracts include:

Knowledge Transfer Partnership funding with Surrey Care Association to develop and embed business planning, marketing and intelligence capabilities to increase Surrey Care Association’s ability to represent its constituency, and to attract growth funding.  (2009 - 2013) (£122.500)

JISC "Increasing alumni engagement and value using integrated web-networking technologies" (2011-2012)

‘Utilisation of research for decision-making, by managers and practitioners in schools education’, Led by Jane and funded by Local Government Association (£170,000) (NFER).  The project included a substantial systematic review of the literature in research utilisation by managers in schools education, and a large scale national qualitative study, working with 8 local authorities, associated universities and education advisors (Hemsley-Brown & Sharp, 2002; Hemsley-Brown & Sharp, 2003; Wilson et al., 2003; Hemsley-Brown, 2005)

A study of ‘Local Authority Decision-Making’ led by Jane was also funded by Local Government Association (£140,000).  The study was a large scale qualitative study, which involved observation of meetings and interviewing councilors in 8 local authorities in England  (Hemsley-Brown et al., 2002; Hemsley-Brown, 2003).

A further evaluation study sought to examine use of data and research knowledge by managers in schools in the UK.  'The Evaluation of the Information Classification system’, qualitative research, was funded by The Cabinet Office. (Hemsley-Brown and Hall, 2002). 

 

Publications

Refereed Journal Articles (reverse chronological order)

Hemsley-Brown, J. (20130 ‘The Best Education in the World: reality, repetition or cliché? International students’ reasons for choosing an English university, Studies in Higher Education, 37 (8) pp.1005-1022

Hemsley-Brown, J. (2011). Market Heal Thyself: the challenges of a free marketing in higher education. Journal of Marketing for Higher Education, 21, 115-132.

Lowrie, A. & Hemsley-Brown, J. (2011). This thing called marketisation. Journal of Marketing Management, 27, 1081-1086.

Yaakop, A., Hemsley-Brown, J. and Gilbert, D.C. (2011) Attitudes towards advertising:  Malaysians vs Non-Malaysians, Asian Journal of Business and Management Sciences, 1(2) pp.77-94.  

Lowrie, A. & Hemsley-Brown, J. (2010). Theory, curricula and ethics: is it the 'Time and Being' for a radical approach? Journal of Marketing for Higher Education, 20, 167-173.

Hemsley-Brown J.V. and Oplatka, I. (2010) Market Orientation in Universities: A comparative study of two national higher education systems, International Journal of Educational Management, 24, 3 pp. 204-220.

Hemsley-Brown J.V. and Goonawardana, S.  (2007) ‘Brand Harmonisation in the International Higher Education Market, Journal of Business Research, Vol. 60 pp 942-948 (20p).

Oplatka, I. and Hemsley-Brown, J. (2007) ‘The Incorporation of Marketing Orientation in the School Culture: an essential aspect of school marketing, International Journal of Educational Management,  21, (4), pp292-305.

Hemsley-Brown J.V. and Oplatka, I. (2006). ‘Universities in a competitive global marketplace: a systematic review of the literature on higher education marketing’  Submitted to the International Journal of Public Sector Management,  Vol. 19, No. 4 pp316-338 (23p)

Hemsley-Brown, J.V. (2005). ‘Using Research to Support Management Decision-Making, Management Decision, 43, 5, pp.691-705 (15p)

Hemsley-Brown J.V. and Oplatka, I. (2005). Bridging the Research-Practice Gap: barriers and facilitators to research use among school Principals from England and Israel, International Journal of Public Sector Management, 18, 5, pp 424-446. (23p)

Hemsley-Brown, J.V. (2004). ‘Scrutinising Scrutiny: the impact of local government modernisation, Local Governance, 29, 3, pp.169-181.  (15p).

Hemsley-Brown, J.V. (2004). ‘Facilitating Research Utilisation: a cross sector review of the research evidence’ International Journal of Public Sector Management 17, 6, pp. 534-553. (20p).

Hemsley-Brown, J.V. and Sharp, C. (2004). ‘The use of research to improve professional practice: a systematic review of the literature’, Oxford Review of Education, 29, 4 pp. 449-470. (21p)

Oplatka, I. and Hemsley-Brown J.V. (2004) ‘Research on school marketing: current issues and future directions’ Journal of Educational Administration, 42, 3, pp.375-400. (26p)

Hemsley-Brown, J. V. (2002). ‘Managing retention under the new skills agenda’, Research in Post Compulsory Education, 7, 3, pp233-246. (14p).

Oplatka, I., Foskett, N.H., and Hemsley-Brown, J.V. (2002). ‘Educational marketisation and the headteacher’s psychological well-being: a theoretical conceptualisation’,British Journal of Educational Studies, 50, 4, pp.419-441. (23p)

Oplatka, I., Hemsley-Brown, J.V. and Foskett, N.H., (2002).   ‘The voices of teachers in marketing their school: personal perspectives in competitive environments’ School Leadership and Management, 22, 2, pp.177-196. (20p)

Foskett, N. H. and Hemsley-Brown, J. V. (1999). ‘Invisibility, Perceptions and Image - Mapping The Career Choice Landscape’, Research in Post Compulsory Education, 4, 3, pp233-248. (16p)

Hemsley-Brown, J. V. (1999). ‘College Choice: Perceptions and Priorities’, Educational Management and Administration, 27, 1 pp 85-98. (13p)

Hemsley-Brown,  J. V. and Foskett, N. H. (1999).  Career Desirability: young people’s perceptions of nursing as a career, Journal of Advanced Nursing,   29, 6. pp1342-1350. (9p)

Hemsley-Brown, J. and Foskett, N. (1999) ‘Gambling in the Careers Lottery: a consumer approach to career choice?’ Journal of Vocational Education and Training,  51, 3 pp421-435 (15p)

Hemsley-Brown, J. V. and Humphreys, J. (1998). Opportunity or Obligation? participation in adult vocational training  Journal of Vocational Education and Training, 50, 3, pp 85-98. (14p)

Hemsley-Brown, J. and Humphreys, J. (1997) ‘The impact of EN conversion on the NHS nursing workforce’  Health Manpower Management, 22, 3, pp27-30. (4p)

Hemsley-Brown, J.V. (1997). ‘Counting Nurses: interpreting nursing workforce statistics’  Health Manpower Management,  23, 5, pp159-166. (8p)

 

Books

Oplatka, I and Hemsley-Brown, J. (Eds) (2013) The Management and Leadership of Education Marketing: research, practice and Applications,  Emerald Books, Advances in Education Administration, Vol 15 

Foskett, N.H and Hemsley-Brown, J., (2001). Choosing Futures: Young people’s decision-making in education, training and careers markets, London: Routledge/Falmer.

Foskett, N.H. and Hemsley-Brown, J.V. (1997). Career Perceptions and Decision Making, Leeds: Heist Publications.

 

Chapters in books

Hemsley-Brown J, Oplatka I., (2010) ‘The Globalization and Marketization of Higher Education: Some Insights from the Standpoint of Institutional Theory’, In F. Maringe, Foskett N., (Eds) Globalization and Internationalization in Higher Education. London:  Continuum Intl Pub Group

Hemsley-Brown, J.V. (2008) ‘Using Research to Support Management Decision Making in Schools’ in T.J. Lowalski and D.T.J. Lasley (Eds) Handbook on Data-Based Decision Making in Education, Mahwah, New Jersey, US: Lawrence Erlbaum, (also London: Routledge) (http://www.routledge.com/books/details/9780415965040/);

Foskett, N.H. and Hemsley-Brown, J.V. (2003). ‘Economic aspirations, cultural replication and social dilemmas – interpreting parental choice of British private schools’, in G. Walford, (Ed.) British Private Schools: Research on policy and practice, London: Woburn Press.

Foskett, N. H. and Hemsley-Brown, J. V. (1999). Communicating the Organisation, in Lumby, J. and Foskett, N.H. External Relations Management in Schools and Colleges, PCP/Sage : London.

Hemsley-Brown, J.V. (1999). The State and Colleges, in Lumby, J. and Foskett, N.H. External Relations Management in Schools and Colleges, PCP/Sage : London.

Research Reports

Hemsley-Brown, J. and Kolsaker-Jacob, A. (2008) Higher Expectations, Unique insight in the student verdict on admissions, recruitment, marketing and fees, London, The Opinion Panel.

Wilson, R., Hemsley-Brown, J., Easton, C. and Sharp, C. (2003). Using Research for School Improvement:  The LEA’s Role, Slough, NFER.

Hemsley-Brown, J.V. and Foskett, N.H. (1998). The Marketisation of the Careers Service,  Southampton: CREM/Heist Publications.

Hemsley-Brown, J.V. and Hall, M. (2002). An Evaluation of the Information Classification System Pilots, Slough: NFER [on-line] Available: http://www.nfer.ac.uk/research/down_pub.asp (Accessed: September 8th 2002).

Hemsley-Brown, J., Cunningham, M., Morton, R. and Sharp, C. (2003) Education Decision-making under scrutiny: the impact of local government modernisation, Slough, NFER.

Hemsley-Brown, J.V. and Foskett, N.H.  (2001).Early leavers on Modern Apprenticeships and National Traineeships, CREM Publications, Southampton

Hemsley-Brown, J.V. and Foskett, N.H. (2000). Factors Affecting Post-16 Choices made by young people attending Central London secondary schools, Southampton: CREM Publication

Foskett, N.H. and Hemsley-Brown, J.V. (2000) An Analysis of perceptions of medicine as a career, Pilot Study, Southampton: CREM Publications.

Foskett, N.H. and Hemsley-Brown, J.V. (1999). Teachers and Careers Education, Teachers’ Awareness of Careers Outside Teaching, CREM Publications : Southampton.

Foskett, N.H. and Hemsley-Brown, J.V. (1999). 'Perceptions of Modern Apprenticeships - the Wiltshire Study'  CREM University of Southampton

Hemsley-Brown, J.V. and Foskett, N.H. (1998). The Marketisation of the Careers Service,  Southampton: CREM/Heist Publications.

Foskett, N.H. and Hemsley-Brown, J.V. (1998). Perceptions of Nursing as a Career, London: Department of Health.

Foskett, N.H. and Hemsley-Brown, J.V. (1997). Pupils’ Knowledge and Awareness of Higher Education' Project, CREM University of Southampton

 

Conference papers

Hemsley-Brown, J. V., Yaakop, A. and Gilbert, D. (2009) Hierarchy-of-Effects (HoE) Models and Higher Education Advertising, Paper presented at the International Higher Education Marketing, Academy of Marketing Conference, Minho University, Guimarães, Portugal, April 1st – 3rd 2009.

Kolsaker, A., Hemsley-Brown, J.V. & Lewis, B. (2009) Which University: an empirical study of applicants’ choice criteria, Paper presented at the International Higher Education Marketing, Academy of Marketing Conference, Minho University, Guimarães, Portugal, April 1st – 3rd 2009.

Yaakop, A., and Hemsley-Brown, J. A Review of Selected Hierarchy-Of-Effects (HoE) Models And The Way Forward, Paper presented at the Business and Economics Society International Conference, Lugano, Switzerland, July 14th – 19th 2008.

Hemsley-Brown, J. and Chan Poon, M. (2008) ‘Function or Feeling?: Design of an instrument to measure International Students’ Choice of British University’  Paper presented at the Academy of Marketing  (SIG) Marketing Higher Education, Uniwersytet Jagiellonski, Krakow, Poland, 2-4 April 2008

Walmsley, B. and Hemsley-Brown, J.V. (2007) ‘E-Marketing the Arts: Electronic applications in Promoting the Performing Arts,  Paper presented at the Academy of Marketing Conference, Kingston Business School, July 3-6th 2007.

Hemsley-Brown, J.V. and Foskett, N.H. (2007) ‘The Informed Consumer? Mapping student-consumer behaviour in Higher Education Markets’, Paper presented at the Academy of Marketing Conference, Kingston Business School, July 3-6th 2007.

Hemsley-Brown, J.V. (2007) ‘Market Orientation in HE institutions: development of a pilot instrument’, Paper presented at the Academy of Marketing (SIG) Higher Education Marketing, Eötvös Loránd University in Hungary,Budapest, April 4th – 6th, 2007.

Hemsley-Brown J.V. and Goonawardana, S.  (2006) ‘The Importance of Brand Architecture in the International Higher Education Marketing, Academy of Marketing (SIG) Higher Education Marketing, InterCollege Nicosia, Cyprus, January 3rd - 5th,  2006. 

Hemsley-Brown, J.V. (2005) ‘Research Utilisation: individual challenge or organisational transformation?  ELSIN Conference, University of Surrey School of Management, 15-17th June 2005.

Hemsley-Brown, J.V. (2005) ‘Closing the research-practice gap: leadership as a key success factor in facilitating effective use of research findings’ Leaderships Skills: theories, strategies and application Conference, University of Surrey, 12th June 2006.

Hemsley-Brown, J.V. (2004), ‘Partnerships and Collaborative Networks: developing a culture that supports and values management learning’, Paper presented at the 7th International BELMAS Research Conference in partnership with SCRELM New Understandings in Educational Leadership and Management, 8th-10th July 2004, St Catherine’s College, Oxford, UK.

Hemsley-Brown, J.V. (2004). ‘Making it happen: facilitating research utilisation in the public sector’, Paper presented at the British Academy of Management Conference, University of St Andrews, Scotland. August 31st – September 2nd 2004 (Full Paper).

Hemsley-Brown, J.V. (2003). ‘Research utilisation: developing a learning culture’ Paper presented at the British Academy of Management Conference, Harrogate, Knowledge and Learning Conference Track, 15-17 September 2003 (Working Paper).

Hemsley-Brown, J. V. and Sharp C. (2002) ‘The use of research by practitioners in education: has medicine got it cracked?’ Paper Presented to the British Education Research Association Conference, University of Exeter, 12th – 14th September 2002.

Hemsley-Brown, J. and Foskett, N.H. (2001).  High hopes: factors affecting choices of education and training pathways, Paper presented at the British Educational Research Association Annual Conference, University of Leeds, September 13-15.

Hemsley-Brown, J. and Foskett, N.H. (2001). Model Consumers?  A model of choice and decision-making in educational markets, Paper presented at the British Educational Research Association Annual Conference, University of Leeds, September 13-15.

Hemsley-Brown, J. V. and Foskett, N. H. (1999) ‘Teachers’ Worlds, Children’s Worlds - Teachers’ influence on Young People’s Perceptions of the Labour Market’,  Paper presented to BERA Conference, University of Sussex,  September 1999.

Foskett, N. H. and Hemsley-Brown, J. V. (1999) ‘Choosing Futures, Young People’s Construction of Education and Training Pathways Beyond School’, Paper Presented to the BERA Conference, University of Sussex, September 1999.

Foskett, N. H. and Hemsley-Brown, J. V. (1999) ‘Non-starters and drop-outs: Modern Apprenticeships in IT – What’s going on?’ Paper Presented to the Third Annual FE Research Network Conference, Churchill College, Cambridge, 9-10 December, 1999.

Foskett, N.H. and Hemsley-Brown, J.V. (1997) ‘Career Horizons, Higher Education and Student-Decision-Making - ‘Knowledge’ of Higher Education Amongst Year 6, 8 and 10 Pupils’, Paper presented to BERA Conference, University of York, September 1997

Hemsley-Brown, J.V. (1996). ‘Decision making among 15-16 years olds in the post sixteen market place’ in Foskett, N. H. (Ed) Markets in Education:  Policy, Process and Practice, Volume 2, [Conference Proceedings] Southampton: CREM Publications.

 

Professional journal articles

Lowrie, A. and Hemsley-Brown, J. (2010) ‘Editorial: Theory, curricula and ethics: Is it the 'time and being' for a radical approach?’ Journal of Marketing for Higher Education,  20 (2) pp. 167-173

Hemsley-Brown, J.V. (2005). ‘A Partnership Approach to Using Research: the role of the LEA’, Management in Education. 18, 5, p. 17-20

Hemsley-Brown, J.V. (2004) ‘Advertising: the importance of measuring impact, Executive, Business News (Translated into Greek).

Hemsley-Brown, J. V. (2003) ‘Ten Golden Guidelines for Marketeers’, Executive, Business News (Translated into Greek).

Hemsley-Brown, J. V. and Foskett, N. H. (2002).  Patterns of Choice: a model of choice and decision-making. Careers Research and Development, the NIAEC Journal, 6, Summer, 2002.  

Hemsley-Brown, J.V. (1998)  ‘A Winning Combination, The Partnership between schools, colleges and the Careers Service,  Education Marketing  Issue 14 pp20-21

Hemsley-Brown, J.V. (1997) ‘Gaining a reputation for excellence, Why promoting your school can make a difference’  Education Marketing  Issue 12 September 1997 pp 24-25

Hemsley-Brown, J.V. (1997) ‘Double Disadvantage: A move towards convergent funding in Further Education’ Management in Education, September 1997, 11, 4, pp 12-13.

Hemsley-Brown, J.V. and Humphreys, J. (1997) ‘Countdown to Completion’ Nursing Times, 93, 11, March 12  p41.

Hemsley-Brown , J. V. (1994). ‘Marketing the School’s Sixth Form’ - Inside Education Marketing, 1, 3 pp 2-3

Teaching

Research Methods for Management (MBA) 

Departmental Duties

Deputy Head of Surrey Business School & Associate Dean (International)