Miss Monica Hope
Tutor in Retailing and Marketing
Qualifications: MBA (Bath), CTLLS
Email: m.hope@surrey.ac.uk
Phone: Work: 01483 68 9990
Room no: 08 MS 03
Office hours
Monday 12.00noon – 1.30pm
Tuesday 1200 noon- 1.30pm
I will be in my office during the above hours or alternately you can contact me via email.
Further information
Biography
Monica has spent a number of years working with global retailers such as Kingfisher, Auchan and Home Depot, primarily developing and implementing their retail and marketing strategies in Europe, America and the Far East. She has also been involved in developing fmcg, automotive and service brands with Diageo, Unipart and British Alcan.
Monica has worked as a management consultant with clients, ranging from start up scenarios to international operators, developing their marketing strategies. She joined Surrey Business School as Tutor in Retailing and Marketing in September 2011. Prior to this she has taught CIM courses and was an Associate Lecturer at Winchester Business School.
Research Interests
- Relationship marketing , quality and service improvements
- Brand development
- International retailing
Teaching
- Marketing (MSc)
- Retail Industry and the Consumer (UG)
- Services Marketing (MSc)
- Relationship Marketing (MSc)
Departmental Duties
Module Convenor Relationship Marketing
