Professor Thomas Reutterer

Biography

In parallel with his role at Surrey Business School, Thomas is a Professor of Marketing and Head of the Institute for Service Marketing and Tourism at the Vienna University of Economics and Business (WU Vienna). He currently also serves as Academic Director of WU's Master's Program (MSc) in Marketing.

Thomas received his doctoral and habilitation degree from WU. He spent one year as a Visiting Professor at the University of Sydney (AUS) and has held other visiting or substitute positions at universities in St.
Gallen, Bangkok, Wollongong, Frankfurt/Main, and Munich. He also previously worked as a full-time consultant with Simon-Kucher & Partners, Marketing & Strategy Consultants. This and other prior business experiences give his research and teaching activities a strong focus on issues of managerial relevance.

Thomas serves as a referee for numerous academic journals and was recently appointed as a co-editor of the WU-based Jfb (Journal für Betriebswirtschaft).

Research Interests

Research, teaching and business consulting interests are focused on retail and service marketing, customer relationship management, and marketing models for decision support. Thomas's current research projects include the study of cross-category purchase effects, dynamics in evolving customer-firm relationships, targeted promotions, and the study of the effects of decision heuristics on managerial decision making.

• Customer Relationship Management
• Marketing Models and Adaptive Methodology
• Market Basket Analysis and Assortment Management
• Market Segmentation and Product Positioning
• Retail and Services Marketing / Retail Revenue Management

Publications