Marketing and Retail Management Group Research
The Marketing and Retail Management Subject Group is actively involved in academic research and consultancy projects with industry practitioners. Our members come from a range of backgrounds and have a wide range of specialised interests that add strategic, operational and comparative dimensions to the group's research.
Research Interests Include
- Marketing Strategy
- Marketing Implementation
- (Electronic) Relationship Marketing
- Marketing Science & Methodology
- Supply Chain Partnering
- Fashion Marketing
- Retail Planning Policy and Strategy
- International Retailing
- Shopper Behaviour
- Retail Patronage Behaviour (store, store formats, retail agglomerations)
- Retail Operations
- Retail Logistics
- Long-term Retail Change
- Consumer Behaviour of the Elderly
- Marketing & Managing Town Centres and Shopping Malls
Recent Research Projects
Research Students
| Name | Role | Phone | Room | |
|---|---|---|---|---|
| Miss Helen Christmann | PhD Research Student | h.christmann@surrey.ac.uk | ||
| Miss Ursula Furnier | PhD Research Student | u.furnier@surrey.ac.uk | ||
| Ms Guo Ma | PhD Research Student | g.ma@surrey.ac.uk | ||
| Mr Patric Spethmann | DBA Research Student | p.spethmann@surrey.ac.uk | ||
| Mr Rami Zalloum | PhD Research Student | r.zalloum@surrey.ac.uk |
