Since March 2010 the School of Hospitality and Tourism Management has been engaged in a Knowledge Transfer Partnership with Buckinghamshire-based marketing agency, Elliott Marketing and PR (http://www.elliottmarketingpr.com/). One of the project objectives is to develop the agency’s London 2012 service offer to hospitality businesses.

In February 2011 the project’s market analyst, Ian Lacey, spent a week in Vancouver conducting interviews with senior hospitality and tourism professionals about their experiences during the 2010 Winter Olympics. This knowledge is now being applied to UK businesses and a summary of some of the research findings was recently published on the trade website Big Hospitality http://www.bighospitality.co.uk/Business/How-to-ensure-you-don-t-miss-out-on-business-opportunities-presented-by-the-2012-Olympics.