Professor John Tribe gave a keynote speech on the "Art of Tourism" at HTMi Hotel School Research Conference ( IHTRCS ) in 2011. In a following interview on HTMi Hotel School TV, Professor Tribe talked to Anthony Lack on tourism trends and forecasts, looking at - growth, economic development, climate change, poor tourist experiences, the need for good tourism planning, the increased role of technology, social media effects, and global tourism actions.