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Dr Brigitte Stangl

Lecturer in Tourism

Email:
Phone: Work: 01483 68 3813
Room no: 35 MS 02

Office hours

During the semester, my office hours are: Tuesdays from 1030am to 1230pm and Thursday from 1pm to 2pm.
Outside the semester, please send me an e-mail to schedule an appointment.

Further information

Biography

Brigitte Stangl holds a doctorate (August 2010) and two master degrees (2006, 2007) from the Vienna University of Economics and Business (WU Vienna). During her studies, she specialized in Tourism and Leisure Studies as well as in Small Business and Entrepreneurship. Between 2006 and 2010 she undertook duties as a Research and Teaching Assistant at the Institute for Tourism and Leisure Studies, WU Vienna. From November 2010 to March 2012 she was working as Project Manager at the Institute for Tourism and Leisure Research, HTW Chur, Switzerland. Since May 2012 she has been employed as a Lecturer in Tourism at the School of Hospitality and Tourism Management, University of Surrey, United Kingdom. 

Research Interests

Her main research interests are related to etourism and lie in the areas of decision support systems, web design, web 2.0, web 3D, and virtual realities. Her research is interdisciplinary, mainly relating to the fields of tourism, marketing, information systems, and psychology. She uses mixed method approaches. In terms of quantitative research she is dealing with non-trivial data analysis methods such as CBSEM, PLS-SEM, Paired Comparison, or Typology Representing Network Analysis.

Publications

Journal articles

  • Kastner M, Stangl B. (2012) 'Mapping Segments Accessing User Generated Content and Website Applications in a Joint Space'. Emerald International Journal of Culture, Tourism, and Hospitality Research, 6 (4), pp. 389-404.
    doi: 10.1108/17506181211265103
  • Dickinger A, Stangl B. (2012) 'Online Information Search: Differences between Goal-Directed and Experiential Search'. Journal of Information Technology and Tourism, 13 (3)
    doi: 10.3727/109830512X13283928066995
  • Dickinger A, Stangl B. (2012) 'Tourism Website Performance and Behavioral Consequences: A Formative Measurement Approach'. Journal of Business Research,
    doi: 10.1016/j.jbusres.2011.09.017
  • Stangl B. (2011) 'User-based website design in tourism with a special focus on web 2.0 websites. Doctoral Dissertation Summary'. European Journal of Tourism Research, 4 (1), pp. 70-74.
  • Mazanec J, Ring A, Stangl B, Teichmann K. (2010) 'Usage patterns of advanced analytical methods in tourism research 1988 -2008: A six journal survey'. Journal of Information Technology and Tourism, 12 (1), pp. 17-46.

Conference papers

  • Stangl B, Kastner M, Polsterer F. (2012) 'Social Virtual Worlds' Success Factors: Four Studies' Insights for the Tourism Supply and Demand Side'. IEEE Computer Society’s Conference Publishing Services Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45), Maui, Hawaii: In Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS-45), Hrsg. IEEE Computer Society’s Conference Publishing Services, pp. CD-CD.
  • Kastner M, Stangl B. (2011) '(Dis-)Satisfiers for e-Learning User Interfaces'. Shanghai, China : AIS Association for Information Systems Proceedings of the International Conference on Information Systems (ICIS 2011), International Conference of Information Systems (ICIS), pp. CD-CD.
  • Stangl B, Polster L. (2011) 'Applying a Participative Pricing Strategy to Self-Assembled Summer Holiday Packages'. European Marketing Academy Association Proceedings of the 40th EMAC: The Day After – Inspiration, Innovation, Implementation, Ljubljana, Slovenia: European Marketing Academy Conference (EMAC), pp. CD-CD.
  • Kastner M, Stangl B. (2011) 'Mapping Learning Aids and Introducing Learning Styles as a Moderator'. Kauai, Hawaii : IEEE Computer Society’s Conference Publishing Services Proceedings of the 44th Hawaii International Conference on System Sciences (HICSS-44), Kauai, Hawaii: Hawaii International Conference on System Sciences (HICSS), pp. CD-CD.
  • Teichmann K, Stangl B. (2010) 'Are possibilities of the Internet tapped to the full potential? A systematic inventory of 3D applications in the tourism industry.'. European Marketing Academy Association Proceedings of the 39th European Marketing Academy Conference (39th EMAC), Copenhagen, Denmark: European Marketing Academy Conference (EMAC), pp. CD-CD.
  • Stangl B, Dickinger A. (2010) 'How Communication Modes Determine Website Satisfaction'. Springer Information Communication Technologies in Tourism, Lugano, Switzerland: ENTER, pp. 273-284.
  • Hofbauer J, Stangl B, Teichmann K. (2010) 'Online Destination Marketing: Do Local DMOs Consider International Guidelines for Their Website Design?'. Springer Information Communication Technologies in Tourism, Lugano, Swityerland: ENTER, pp. 261-271.
  • Stangl B, Dickinger A. (2010) 'Tourism Website Performance – An Alternative Measurement Approach'. European Marketing Academy Association Proceedings of the 39th EMAC: The 6 Senses – The Essentials of Marketing, Copenhagen, Denmark: European Marketing Academy Conference (EMAC), pp. CD-CD.
  • Stangl B, Dickinger A. (2009) 'Differences in Web Site Preferences Based on the Information Search Task: Findings from a Goal Directed and Exploratory Search Setting'. European Marketing Academy Association Proceedings of the 38th EMAC: Marketing and the Core Disciplines: rediscovering references?, Nantes, France: European Marketing Academy Conference (EMAC), pp. CD-CD.
  • Stangl B, Schneider A. (2009) 'Do emotional mental models before and after an effective visitation of a virtual world differ?'. Springer Information and Communication Technologies in Tourism, Amsterdam, the Netherlands: ENTER, pp. 493-505.
  • Engele V, Stangl B, Teichmann K. (2009) 'What do consumers want from their e-fellows? Segmenting travelers based on their preference for hotel review categories'. Promaco Conventions PTY LTD CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world, Fremantle, Western Australia: CAUTHE 2009, pp. CD-CD.
  • Stangl B. (2009) 'Relationship between motivation and website features: Do adventure and relaxation seeking travelers differ? An exploratory study'. Promaco Conventions PTY LTD CAUTHE 2009 see CHANGE: tourism & hospitality in a dynamic world, Fremantle, Western Australia: CAUTHE 2009, pp. CD-CD.
  • Stangl B, Weismayer C. (2008) 'Websites and Virtual Realities: a Useful Marketing Tool Combination? An Exploratory Investigation'. Springer Information and Communication Technologies in Tourism, Innsbruck, Austria: ENTER, pp. 141-151.

Books

  • Keiler S, Stangl B, Pezenka I. (2009) Reiserecht, Tagungsband des Europäischen Reiserechtstages 2008. Wien : Springer

Book chapters

  • Stangl B. (2012) 'Emotional mental models'. in Seel NM (ed.) Encyclopedia of the Sciences of Learning New York : Springer
  • Ernst A, Kastner M, Stangl B, Teichmann K. (2009) 'Die Präferenzen der österreichischen Mobiltelefonkunden: Anwendung des LLBT für Conjoint Ratingdaten'. in Hatzinger R, Dittrich R, Salzberger T (eds.) Präferenzanalyse mit R Wien : Facultas , pp. 73-98.

Reports

  • Kroesbacher C, Loibl W, Stangl B. (2012) Revealing both emotional & cognitive mental models of cultural attraction visitors. in (ed.) Kleinprojekte von WU-Assistent/inn/en (Small reserach projects for WU-Vienna Research and Teaching Assistants) Vienna University of Economics and Business (WU Vienna)
  • Kastner M, Stangl B. (2011) (Dis)Satisfiers in eLearning. in (ed.) Kleinprojekte von WU-Assistent/inn/en (Small reserach projects for WU-Vienna Research and Teaching Assistants) Vienna University of Economics and Business (WU Vienna)
  • Kastner M, Ring A, Stangl B. (2010) FACETS Rasch Software illustriert am Beispiel von Multiple-Choice-Tests in Marketing. in (ed.) IRT Software: Überblick und Anwendungen Vienna : Vienna University of Economics and Business, Research Report Series of the Department of Statistics and Mathematics Article number 103

Theses and dissertations

  • Stangl B. (2010) User-based website design in tourism with a special focus on web 2.0 websites. Vienna University of Economics and Business (WU Vienna)

Teaching

Innovation in Tourism