Professor David Airey

Emeritus Professor

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Further information

Biography

Professor Airey began his academic career at the University of Surrey in 1975-1985. After 8 years with Government Ministry responsible for tourism education, and 3 years with European Commission, he returned to Surrey in 1997 as Professor of Tourism Management. Professor Airey served as Head of School from 2000-2002 and as University Pro-Vice Chancellor from 2001-2009. In 2004 he was awarded the EuroChrie President’s award for outstanding achievement and in 2006 was recipient of the Ulysses award from the United Nations World Tourism Organization (UNWTO) for his work in tourism education. In 2007 he became co-chair of the UNWTO Education Council. He retired from his full-time post in 2009 but remains as Professor of Tourism Management at Surrey, combining this with other work both in the UK and overseas. He is an elected Academician of the Academy of Learned Societies for the Social Sciences, elected Fellow of the International Academy for the Study of Tourism, Fellow of the Higher Education Academy, Fellow of the Tourism Society, Fellow of the Royal Society of Arts, Fellow of the Institute of Hospitality, and member of the International Association of Scientific Experts in Tourism and the Tourism Research Centre.

Research Interests

Tourism education; tourism policy and organisation; economic aspects of tourism

Research Collaborations

PhD Student Supervision: completed (since 1994)

1996 The Crisis in Polish Banking, PhD, Przemyslaw Hewelt

1999 The Development of a Computer-based Objectives, Actions and Opinions Model to Facilitate Improved Public Consultation with Regards to the Planning of Tourism in the Historic City of Chester, England, PhD, Tim Snaith

2000 Attitudes of Residents Towards Tourism in Madeira,PhD, J Felix Martins

2001 Clarifying Heritage Tourism, PhD, Yaniv Poria

2002 Assessing the Impact of Information and Communication Technologies (ICT) in Productivity in the Hotel Sector: an operations management approach, PhD, Marianna Sigala

2002 Why do you dress me in borrowed robes? An investigation into the value of costumed interpretation at historic sites, PhD, Jane Malcolm Davies

2004 Effects of Package Holiday Information Presentation on Destination Choice, PhD, Walaiporn Rewtrakunphaiboon

2004  Knowledge and Teaching: an investigation on what makes good teaching in tourism higher education, PhD, Dimitrios Stergiou

2005 Tour Guides as Interpreters at Archaeological Sites: Heritage Tourism in Cusco, Peru, PhD Gemma McGrath

2005 The Role of Political Transition in Tourism Development: the example of Vietnam, PhD, Wantanee Suntikill.

2006 Towards Inter-organizational Management in Tourism, PhD Nicholas Jones.

2006 Establishing a Theory of Visitors’ Evaluation of a Historical District: Frameworks and Methods, PhD, Taketo Naoi

2006 An Examination of the Impact of Service Quality dimensions on Students’ Satisfaction in Higher Education in the UK, PhD awarded posthumously, Maria Helena Pereda.

2006 Resource Dependence of Tourism Enterprises: a study of dependence of tourism SMEs on the resources of national tourism organisations, PhD, Raija Seppala-Esser.

2006 Policy at the Margins: views from Leeds about local authority tourism policy activity, PhD, Nancy Stevenson.

2007 Visitor Interpretation and Sustainable Tourism: a study of the role of interpretation in influencing attitudes and behaviour toward environmental conservation, PhD, KyoungJin Kim (Aise).

2007 An Analysis of the Discursive Ideologies Represented in and Through Tourism Higher Education in England, PhD, Maureen Ayikoru (second supervisor).

2007 The Political Economy of the National Tourism Policy Making Process in China Post 1978: transition and transformation from the planned economy model to the market economy model, PhD, King Chong

2009 Quality of Tourism Higher Education in Brazil, PhD, Sergio Leal (second supervisor)

2010 From Womb to Tomb: a comprehensive analysis of tourism education and training in the Commonwealth of Dominica, PhD, Violet Cuffy (second supervisor)

2011 Roles of Film in Mediating Destination Image and Tourist Practices: The Beach and Thailand, PhD, Maltika Siripis

2012 Tourism Destination Competitiveness at a Local Level: can we measure it?, PhD, Cristina Mottironi

2013    The Destination Images of Tourists and Residents, PhD, Sammy Li

Publications

Journal articles

  • Airey DW, Komppula R, Ilves R. (2016) 'Social Holidays as a Tourist Experience in Finland'. Tourism Management, 52, pp. 521-532.
  • Airey DW. (2016) 'Victor Middleton: bridging theory and practice in tourism'. Anatolia: an international journal of tourism and hospitality research,
  • Lorde T, Li G, Airey D. (2015) 'Modeling Caribbean Tourism Demand: An Augmented Gravity Approach'. Journal of Travel Research,

    Abstract

    This study uses a gravity framework to model tourism demand for the Caribbean. The basic model is augmented by Linder’s hypothesis—tourist flows are partly determined by the similarity in preferences between the destination and source markets—and climate distance, which measures the gap between climate conditions in origin and destination countries. The results indicate that traditional gravity variables are significant in explaining demand for the region. Habit persistence has the largest impact on demand, a result that holds promise for regional policy makers. Evidence is also unearthed that similarity in preferences between the region and its source markets, as well as climate distance, are important demand determinants.

  • Airey DW. (2015) '40 Years of Tourism Studies: a remarkable story'. Tourism Recreation Research, 40 (1), pp. 6-15.

    Abstract

    The formal study of tourism as a distinct subject in the academy is about 40 years old, the same age as Tourism Recreation Research. Over these 40 years, it has shown remarkable growth and development and in the process has changed and adapted. This paper, drawing inter alia on the author's own 40 years in the tourism academy and on his writings over the period, plots the past, present and future of tourism studies. The paper begins with the vocational origins and the rapid changes that brought tourism to a kind of maturity to take its place alongside other social sciences as a subject for research and teaching. It then explores the tensions and challenges that it has faced in more recent years as global competition has forced universities to focus more on their finances and reputations. In this environment, influenced by performance against various metrics, the position of tourism in the academy has been challenging. The paper then turns to consider the current problems created by a metrics driven agenda and how there is an opportunity for tourism to meet the needs of a post-industrial world by focusing not on immediate metrics but on the characteristics that tourism offers as a complex area of study.

  • Airey D, Tribe J, Benckendorff P, Xiao H. (2015) 'The Managerial Gaze: The Long Tail of Tourism Education and Research'. JOURNAL OF TRAVEL RESEARCH, 54 (2), pp. 139-151.
  • Airey DW. (2015) 'Developments in Understanding Tourism Policy'. Tourism Review, 70 (4), pp. 246-258.
  • Airey DW. (2014) 'Profile of Rik Medlik'. Anatolia: an international journal of tourism and hospitality research, 25 (3), pp. 492-498.
  • Airey DW. (2014) 'A Portrait of Brian Archer'. Anatolia, 25 (2), pp. 333-339.
  • Airey DW, Ruhanen L. (2014) 'Tourism Policy-Making in Australia: a national and state perspective'. Tourism Planning and Development, 11 (2), pp. 149-162.
  • Airey DW. (2013) 'Forty Years of Tourism Education and Research’'. Poznan University of Economics Review, , pp. 11-19.
  • Stergiou D, Airey D. (2012) 'Using the Course Experience Questionnaire for evaluating undergraduate tourism management courses in Greece'. Journal of Hospitality, Leisure, Sport and Tourism Education, 11 (1), pp. 41-49.

    Abstract

    An adapted version of the CourseExperienceQuestionnaire (CEQ) was administered to tourismmanagement students at two technological educational institutes in Greece. This questionnaire has been previously utilised with students taking tourism-related degree courses in the United Kingdom. The analyses presented herein focus on the psychometric properties of the adopted research instrument with the purpose of testing its applicability in the context of tourism higher education in Greece. The results suggest that the CEQ demonstrated an appropriate five-factor structure, satisfactory internal consistency and appropriate relationships with students' rating of their overall satisfaction. Limitations of and directions for future research are discussed.

  • Cuffy V, Tribe J, Airey D. (2012) 'Lifelong Learning for Tourism'. Annals of Tourism Research,
  • Kim AK, Airey DW, Szivas E. (2011) 'The Multiple Assessment of Interpretation Effectiveness: promoting visitor's environmental attitudes and behaviour'. Journal of Travel Research, 50 (3), pp. 321-334.
  • Stergiou D, Airey DW. (2011) ''Q-methodology and Tourism Research''. Current Issues in Tourism, 14 (4), pp. 311-322.
  • Airey D, Chong K. (2010) 'National Policy-Makers for Tourism in China'. ANN TOURISM RES, 37 (2), pp. 295-314.
  • Suntikul W, Butler R, Airey D. (2010) 'Implications of political change on national park operations: Doi moi and tourism to Vietnam's national parks'. Journal of Ecotourism, 9 (3), pp. 201-218.
  • Suntikul W, Butler R, Airey D. (2010) 'The influence of foreign direct investment on accommodation patterns in Vietnam as a result of the open-door policy'. Current Issues in Tourism, 13 (3), pp. 261-277.
  • Naoi T, Airey D, Iijima S. (2010) 'Evaluating Historical Districts: Exploring the use of photographs and slide experiments'. Tourism Analysis, 14 (5), pp. 587-603.
  • Seppala-Esser R, Airey D, Szivas E. (2009) 'The Dependence of Tourism SMEs on NTOs The Case of Finland'. JOURNAL OF TRAVEL RESEARCH, 48 (2), pp. 177-190.
  • Ayikoru M, Tribe J, Airey D. (2009) 'Reading Tourism Education:Neoliberalism Unveiled'. ANN TOURISM RES, 36 (2), pp. 191-221.

    Abstract

    This article deploys poststructuralist discourse theory to examine ideological influences in tourism higher education in England. It foregrounds neoliberalism and managerialism circulating from government policy to higher education institutions and illustrates how the notions of competition, markets, performativity and quality assurance, commonly associated with industry and commerce, converge in tourism higher education. It highlights the role of power in mediating the relationship between tourism higher education and institutions responsible for producing and disseminating the texts analyzed. It. points to the discursive construction of tourism higher education in England and concludes by posing the question: to what extent has this state of affairs contributed to furthering its venerability within the broader higher education academe?

  • Stevenson N, Airey D, Miller G. (2009) 'Complexity Theory and Tourism Policy Research'. International Journal of Tourism Policy, 2 (3), pp. 206-220.
  • Stergiou D, Airey D, Riley M. (2008) 'Making Sense of Tourism Teaching'. ANN TOURISM RES, 35 (3), pp. 631-649.
  • Airey D. (2008) 'The passing of a pioneer: Professor Rik Medlik (1928-2007)'. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 27 (1), pp. 1-2.
  • Airey D. (2008) 'Tourism Education: life begins at 40'. Teoros, 27 (1), pp. 27-32.
  • Airey D. (2008) 'In search of a mature subject?'. JOURNAL OF HOSPITALITY LEISURE SPORT & TOURISM EDUCATION, 7 (2), pp. 101-103.
  • Stevenson N, Airey D, Miller G. (2008) 'TOURISM POLICY MAKING: The Policymakers' Perspectives'. ANNALS OF TOURISM RESEARCH, 35 (3), pp. 732-750.
  • Stergiou D, Airey D. (2008) 'Corporate Identity and Public Relations in the Hotel Industry'. Journal of Hospitality and Tourism, 6 (2), pp. 1-12.
  • Suntikul W, Butler R, Airey D. (2008) 'A periodization of the development of Vietnam's tourism accommodation since the open door policy'. Asia Pacific Journal of Tourism Research, 13 (1), pp. 67-80.
  • Airey D. (2007) 'Professor Rik Medlik 1928-2007 - Obituary'. TOURISM MANAGEMENT, 28 (6), pp. 1381-1382.
  • Mcleod M, Airey D. (2007) 'The Politics of Tourism Development, a case of dual governance in Tobago'. International Journal of Tourism Policy, 1 (3), pp. 217-231.
  • Pereda M, Airey D, Bennett M. (2007) 'Service Quality in Higher Education: the experience of overseas students'. Journal of Hospitality, Leisure, Sport and Tourism Education, 6 (2), pp. 55-67.
  • Airey D, Naoi T, Iijima S, Niininen O. (2007) 'Towards a Theory of Visitors' Evaluation of Historical Districts as Tourist Destinations: frameworks and methods'. Journal of Business Research, 60 (4), pp. 396-400.
  • Naoi T, Airey D, Iijima S, Niininen O. (2006) 'Visitors' evaluation of an historical district: Repertory grid analysis and laddering analysis with photographs'. Tourism Management, 27 (3), pp. 420-436.

    Abstract

    This study discusses the complex nature of visitors' evaluation of an historical district, and proposes a theoretical framework and qualitative methods to elicit relations between visitors' mental states and the district's features. The combination of Repertory Grid Analysis and Laddering Analysis with the use of photographs as stimuli is discussed and demonstrated. Results show that these methods can shed light on the varied nature of visitors' evaluation. (c) 2005 Elsevier Ltd. All rights reserved.

  • Poria Y, Butler R, Airey D. (2006) 'Tourist Perceptions of Heritage Exhibits: A Comparative Study from Israel'. Journal of Heritage Tourism, 1 (1), pp. 51-72.
  • Sigala M, Airey D, Jones PLM, Lockwood A. (2005) 'Productivity in hotels: A stepwise data envelopment analysis of hotels' rooms division processes'. Service Industries Journal, 25 (1), pp. 61-81.

    Abstract

    Low productivity within service industries has been a major concerti, but this situation is unlikely to improve without a general change in the way productivity is measured and managed. This paper aims to illustrate the value of stepwise data envelopment analysis (DEA) for measuring and benchmarking productivity. The issues and problems regarding productivity measurement as well as the advantages of using DEA in productivity measurement are analysed. The article extends current DEA applications by developing a stepwise approach to DEA. The latter technique combines correlation and DEA analysis for developing robust models and sound productivity measurement. The advantages of the proposed methodology are illustrated by applying it to a dataset of three-star hotels in the UK. Six inputs and three outputs are identified as the factors affecting rooms division efficiency in three star hotels.

  • Poria Y, Butler R, Airey D. (2004) 'Tourism, Religion and Religiosity: A Holy Mess'. Current Issues in Tourism, 6 (4), pp. 340-363.
  • Poria Y, Butler R, Airey D. (2004) 'Links Between Tourists, Heritage, and Reasons for Visiting Heritage Sites'. Journal of Travel Research, 43 (1), pp. 19-28.
  • Sigala M, Airey D, Jones P, Lockwood A. (2004) 'ICT paradox lost? A stepwise DEA methodology to evaluate technology investments in tourism settings'. Journal of Travel Research, 43 (2), pp. 180-192.

    Abstract

    Despite the continuous increase of investment in information and communication technologies (ICT) in the tourism industry, empirical studies have not persuasively established corresponding increases in productivity. Indeed several shortcomings have been identified in past studies. This study proposes a new way of assessing ICT productivity. The methodology is tested in a data set from the three-star hotel sector in the United Kingdom using a nonparametric technique called data envelopment analysis (DEA). Empirical findings reveal that productivity gains accrue not from investments per se, but from the full exploitation of the ICT networking and informationalization capabilities. A model for managing ICT applications and benefits is proposed. © 2004 Sage Publications.

  • Poria Y, Butler R, Airey D. (2003) 'Revisiting Mieczkowski's conceptualization of tourism'. Tourism Geographies, 5 (1), pp. 26-38.

    Abstract

    Mieczkowski's work (1981), has been used by scholars and educators in the field of tourism to describe the relationships between recreation, leisure and tourism to provide a theoretical framework for tourism. The aim of this paper is to illustrate that another element needs to be added, namely the tourists' perception of time as 'free' or 'non-free'. It is suggested that tourists' perception of the time-frame in which their experience takes place, whether the time is viewed as 'leisure' and 'free-time' or 'non-free time', is of key importance in understanding tourism as a social phenomenon. It is also argued that improved understanding of the tourists' perception of this time-frame provides a new basis for segmenting tourists and identifying tourism subgroups. This, in turn, can contribute to the body of theory related to tourism and to the management of tourist-related organizations.

  • Poria Y, Butler R, Airey D. (2003) 'The core of heritage tourism'. Annals of Tourism Research, 30 (1), pp. 238-254.

    Abstract

    The paper challenges the idea that heritage tourism is simply represented by tourists at heritage attractions and suggests rather that perceptions more properly lie at its core. Relationships among four groups of variables (personal characteristics, site attributes, awareness, perceptions), and behavior (before, during, and after) are investigated. The results indicate that the perception of a place as part of personal heritage is associated with the visitation patterns. In particular those who view a place as bound up with their own heritage are likely to behave significantly differently from others. Understanding this is useful for the study of tourists' behavior and for the management of sites.

  • Szivas E, Riley M, Airey D. (2003) 'Labor mobility into tourism - Attraction and satisfaction'. Annals of Tourism Research, 30 (1), pp. 64-76.

    Abstract

    The article reports a study of labor mobility into tourism that attempts to replicate the findings of previous research conducted in a different setting. Data was collected from an urban and a rural region of the United Kingdom on mobility patterns, orientations to tourism employment, and the impacts of the change. The study supports the findings of the previous work but found no significant differences between the rural and the urban experience of mobility. Tourism employment as a "way of life" received support from the evidence that people were prepared to surrender education-occupation compatibility in return for a more self-controlled work-life relationship.

  • Poria Y, Butler R, Airey D. (2001) 'Clarifying heritage tourism'. Annals of Tourism Research, 28 (4), pp. 1047-1049.
  • Sigala M, Airey D, Jones PLM, Lockwood A. (2001) 'Multimedia Use in the UK Tourism and Hospitality Sector: Training on Skills and Competencies'. Information Technology and Tourism, 4 (1), pp. 31-39.
  • Chambers D, Airey D. (2001) 'Tourism Policy in Jamaica: A Tale of Two Governments'. Current Issues in Tourism, 4 (2-4), pp. 94-129.

    Abstract

    This paper explores the role of public policy in the development of tourism in Jamaica. It focuses on two separate and contrasting periods. In the first, 1972–80, referred to here as 'The Socialist Era', the Jamaican government pursued goals of self-reliance combined with seeking to integrate tourism into Jamaican life. In the second period, 1980–89, 'The Period of Capitalism', emphasis was shifted to reducing government intervention and pursuing foreign exchange earnings. A comparison of tourism development during these two periods reveals that during the 'Socialist Era' some success was achieved in the Jamaicanisation of tourism but at the same time government policies contributed to an overall decline in the industry as measured by the traditional indicators of tourist arrivals, hotel occupancy, hotel provision and employment. During the 'Period of Capitalism' a change in policy is associated with a successful recovery of tourism numbers but an increasing tension between locals and tourists. The study cannot provide causal explanations of the links between policy shifts and tourism development. The wide range of external variables, including oil crises and world inflation, that occurred during the periods is too great to admit this kind of certainty. However, the policy background provides an important context for understanding the link between policy and development in one of the oldest and most well-developed tourist destinations in the Caribbean.

Conference papers

  • Airey D. (2015) 'Talent Development in Tourism'. Duesto University, Bilbao, Spain: UNWTO Knowledge Network: talent development and educationin tourism
  • McLeod M, Chambers D, Airey D. (2015) 'Power and Infuence within Caribbean Tourism Policy Networks'.
  • Airey D. (2015) 'State of Tourism Policy'. Middlesex University, London: Tourism Policy Research Group, Public Seminar
  • Airey D. (2015) 'Understanding Tourism Policy: the current state of play'. University of Lyon, Lyon, France: 50th Annual Meeting of the Tourism Research Centre
  • Airey D. (2015) 'Setting the Scene'. Sheffield Hallam Univeristy, Sheffield, UK: Destination Marketing: best practice and paradigms in a fast changing world
  • Cuffy V, Tribe J, Airey D. (2014) 'Collaborating Planning for Lifelong Tourism Education and Training'. CHME Annual Research Conference
  • Airey D. (2014) 'Governance and Policy in Tourism - to whom does tourism policy respond?'. MCI, Innsbruck, Austria: 49th Meeting of the Tourism Research Centre
  • Airey D, Ruhanen L. (2013) 'Tourism Policy in Australia'. Lincoln University, Christchurch, New Zealand: CAUTHE Conference 2013, Tourism and Global Change
  • Walters G, Airey D. (2013) 'An Investigation into Undergraduate Student Expectations of Hospitality Degree Programs and their Alignment with those of Industry'. Lincoln University, Christchurch, New Zealand: CAUTHE Conference 2013, Tourism and Global Change
  • Sheldon P, Fesenmaier D, Airey D. (2012) 'Tourism Education Futures Initiative (TEFI): addressing the challenges of tourism education'. Cambridge: ATHE Annual Conference 2012: reinvigorating the tourism curriculum
  • Airey D. (2012) 'Are We Nearly There Yet?'. Canterbury, UK: ATHE Annual Conference, Celebrating 20 years of ATHE, The Future of Tourism in Higher Education
  • Airey D. (2012) 'Responding to the Managerial Gaze: the brutal world of higher education'. TEFI Conference, Transformational Leadership for Tourism Education
  • Airey D. (2012) 'Tourism Policy-Making in Australia'. University of Bern,Switzerland: 47th Meeting of the Tourism Research Centre
  • Lorde T, Li G, Airey DW. (2011) 'Modelling International Tourism Demand for the Caribbean: a dyamic panel augmented-gravity approach'. Bournemouth, UK: 3rd Conference of the International Association for Tourism Economics
  • Airey DW. (2011) 'The State of Tourism Education'. School of Arts, Sciences and Humanities, University of Sao Paulo, Sao Paulo, Brazil: Three day Symposium on Tourism Education
  • Airey DW. (2011) 'Staying Relevant in a Time of Change'. Temple University, Philadelphia, USA: Tourism Education Futures Initiative (TEFI) 2011 World Congress Activating Change in Tourism Education
  • Airey DW. (2011) 'Tourism Education in Turbulent Times'. Rhodes, Greece: ICOT 2011, Tourism in an Age of Uncertainty
  • Airey D. (2011) 'The State of Tourism Education'. Bodrum, Turkey: 46th Meeting of the Tourism Research Centre
  • Airey D. (2010) 'Recollection in Turbulent Times'. Canterbury: Back to the Future: restating the case for tourism in higher education, ATHE Annual Conference
  • Airey DW. (2010) 'Policy Makers for Tourism in China'. Modul University, Vienna, Austria: 45th Meeting of the Tourism Research Centre
  • Airey DW. (2010) 'Policy-Makers for Tourism in China'. University of Queensland: School of Tourism Seminar Series
  • Airey DW. (2009) 'The Position of Universities, The Role of the Private Sector in UNWTO'. Astana, Kazakhstan: Seminar of the Affiliate Members of UNWTO
  • Airey DW. (2009) 'The Dependence of Tourism SMEs on NTOs'. University of Economics, Poznan, Poland: 44th Meeting of the Tourism Research Centre
  • Airey DW. (2008) 'Keynote presentation: The Macro-Environment for Tourism'. Madrid, Spain: Meeting of the Commission for Europe, United Nations World Tourism Organization
  • Airey DW. (2008) 'Challenges of Modern Tourism Education Provision'. Moscow, Russia: Russian International Academy of Tourism and Central Council for Tourism
  • Airey DW. (2008) 'Forty Years of Tourism Education: have we reached maturity'. Moscow, Russia: Russian International Academy of Tourism
  • Airey DW. (2008) 'The Development of Tourism Education'. Central Hall, Westminster, UK: Rik Medlik Memorial Lecture, The Development of Tourism Past Present and Future, Tourism Society
  • Airey DW. (2008) 'Keynote presentation: Forty years of tourism education: have we reached maturity'. Chinese Culture University: International Tourism Conference – Current Issues and Future Development of the Tourism Industry
  • Airey DW. (2008) 'Keynote presentation: Tourism Education: the road to maturity'. University of Promorska, Turistica – College of Tourism, Portoroz, Slovenia: New Europe, New Tourist Destination, Encuentros 2 Days of Turistica
  • Airey DW. (2008) 'Tourism Education: in search of maturity'. NIT Kiel, Germany: 43rd meeting of the Tourism Research Centre
  • Airey DW. (2007) 'Keynote presentation: Tourism Education: life begins at 40!'. St Anne’s College, Oxford, UK: Shaping the Future of Higher Education, Association for Tourism in Higher Education
  • Airey DW. (2007) 'The Changing Role of Higher Education'. Tourism Society, London, UK: Tourism Academics and Industry: communication, collaboration and support
  • Airey DW. (2007) 'Keynote presentation: Developments in Tourism Research'. Failte Ireland, Dublin, Ireland.: Failte Ireland Tourism Research Forum
  • Airey DW. (2007) 'Keynote presentation: The Changing World of Tourism Education III'. Ministry of Tourism, Divani Caravel Hotel, Athens, Greece: 1st International Congress Tourism Education and Training Forum
  • Airey DW. (2007) 'Academic Careers in Tourism'. Sydney, Australia: PhD seminar/workshop, CAUTHE 2007: Tourism - Past Achievements, Future Challenges
  • Airey DW. (2006) 'Beyond the Curriculum: sources of excellence in tourism education'. Thessaloniki, Greece: In Search of Excellence in Tomorrow’s Tourism, Travel and Hospitality, 24th Eurochrie Congress
  • Airey DW. (2006) 'Keynote presentation: The Changing World of Tourism Education II'. Okayama Shoka University, Japan: Education and Research for Contemporary Tourism
  • Airey DW. (2006) 'Keynote presentation: The Challenge of Multi National/Cultural Audiences'. St Hughes College, Oxford, UK: It’s a Small World? International Opportunities and Challenges for Hospitality, Leisure, Sport and Tourism Education, Higher Education Academy, Hospitality, Leisure, Sport and Tourism Network Conference
  • Airey DW. (2006) 'Keynote presentation (Ulysses Prize Lecture): The Changing World of Tourism Education'. Madrid, Spain: UNWTO Ulysses Conference 2006, United Nations World Tourism Organization
  • Airey DW. (2006) 'Keynote presentation: Tourism Education: innovation and change'. Sao Paulo, Brazil: III AMFORHT Conference for Latin America
  • Airey DW, Naoi T, Iijima S, Niininen O. (2006) 'Visitors Evaluation of a Historical District as a Tourism Destination: initial findings'. Melbourne, Australia: CAUTHE: to the City and Beyond
  • Airey DW. (2005) 'Keynote presentation: Research Knowledge and Education: tourism at a crossroads'. Academy of Physical Education in Krakow and University of Information and Technology Management, Rzeszow, Poland: Tourism in Scientific Research
  • Airey DW, Naoi Y, Iijima S, Niininen O. (2005) 'Advancing and Testing a Theory of How Visitors Assess Historical Districts: with use of repertory grid analysis and laddering analysis'. Montreal, Cananda: Fourth Consumer Psychology of Tourism, Hospitality and Leisure Research Symposium
  • Airey DW. (2005) 'Keynote presentation: Education for Tourist Development'. TEI Patras, Greece: International Conference on Tourism Development and Planning
  • Airey DW. (2004) 'Keynote presentation: From Here to Uncertainty'. Proceedings of 2004 ATHE Conference, Great Missenden: 2004 Conference for the Association for Tourism in Higher Education: Critical Issues in Tourism Education (14), pp. 9-15.

    Abstract

    Over the last forty years, education related to tourism has become established as a notable and distinct part of the repertoire of higher education. It now has a community of scholars, a body of research, journals and books and many national and international organisations. Numbers of students taking up tourism programmes has also been growing. All this suggests that the tourism academic community should feel fairly confident about their position. This is not entirely the case. This paper explores the uncertainties of tourism in higher education, both the teething problems associated with the recognition of a new area of study as well as the more fundamental issues related to the nature of tourism knowledge.

  • Airey DW, Stergiou D, Riley M. (2004) 'Is Tourism Teaching Higher Education?'. University of Queensland, Australia: CAUTHE: Creating Tourism Knowledge
  • Airey DW. (2003) 'Tourism Education: from practice to theory'. Beijing, China: WTO Education Council Conference: The Role of Education in Quality Destination Management
  • Poria Y, Butler R, Airey D. (2003) 'Tourists' Perception of the Site in Relation to their Own Heritage'. Roehampton, University of Surrey, UK: Leisure Studies Association 2003 Conference: Leisure and Visual Culture
  • Airey DW. (2003) 'Response to a Crisis in Tourism - foot and mouth disease in the UK'. Madrid, Spain: World Tourism Joint Education Executive Council/Education Council Meeting
  • Airey DW. (2003) 'Education and Training for the Workplace'. St Anthony's College, Oxford, UK: Bermuda Seminar on Sustainable Development (closed seminar)
  • Airey DW. (2002) 'Growth and Change in Tourism Education'. University of Zagreb, Croatia: Rethinking of Education and Training for Tourism
  • Sigala M, Airey D, Jones P, Lockwood A. (2001) 'The Effect of Multimedia Technologies on Employment Patterns in Small and Medium Tourism and Hospitality Enterprises in UK'. Springer Proceedings of the International Conference in Montreal, Canada, 2001, Montreal, Canada: Information Communication Technologies in Tourism (ENTER), pp. 205-214.

    Abstract

    This paper reports on the findings of a study conducted by the University of Surrey for DIME, a project funded by the European Social fund (ESF). The purpose of the study was to investigate the owners' or managers' perceptions of Small and Medium Tourism and Hospitality Enterprises (SMTHEs) in UK regarding the impact of multimedia in the following aspects of employment: employment levels; nature and content of work as well as amount of workload; work satisfaction; skill requirements; and work status and remuneration. Overall 233 responses were received, broken down as follows: tourist information centres (n=151), 3* hotels (n=40), and B&B's (n=42). Research findings revealed that multimedia technologies are increasingly being adopted and used by tourism and hospitality businesses. The adoption is "system-wide" affecting the operations and competitiveness of all players. However, it appears that multimedia use has caused limited changes in the structure of organizations as well as in the employment levels and activities

  • Airey DW, Sigala M, Jones P, Lockwood A. (2001) 'Investigating the Effect of Multimedia Technologies on Employment Patterns in UK Tourism and Hospitality Industry'. Montreal, Canada: ENTER 2001: Across the Cs: Commerce, Convergence, Communication and Change, International Federation of Information Technologies in Tourism
  • Airey DW, Stergiou D, Riley M. (2001) 'The Development of Constructs for the Evaluation of Academics Teaching Tourism: an explanatory study using Q-methodology'. University of Zagreb, Croatia: Rethinking of Education and Training for Tourism

Books

  • Dredge D, Airey D, Gross MJ. (2015) The Routledge Handbook of Tourism and Hospitality Education.

    Abstract

    The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and ...

  • Airey D, Chong K. (2011) Tourism in China: policy and development since 1945. Oxford : Routledge
  • Tribe J, Airey D. (2007) Developments in tourism research. Elsevier Science Ltd

    Abstract

    Tourism research has come a long way since the first developments in the identification and delineation of a tourism subject area in the mid 1960s.

  • Airey DW, Tribe J. (2005) An international handbook of tourism education. Elsevier Science Ltd

    Abstract

    This book is an essential reference work for all tourism departments and libraries; those planning, developing and delivering tourism courses; those studying ...

  • Airey D. (2004) NLG guidelines nos 1-9. Guildford : Association for Tourism in Higher Education

Book chapters

  • Dredge D, Airey DW, Gross MJ. (2015) 'Creating the Future: tourism, hospitality and events education in a post-industrial, post-disciplinary world'. in Dredge D, Airey D, Gross MJ (eds.) The Routledge Handbook of Tourism and Hospitality Education Routledge , pp. 535-550.

    Abstract

    Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist.The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

  • Airey DW, Dredge D, Gross MJ. (2015) 'Tourism, hospitality and events education in an age of change'. in Dredge D, Airey D, Gross MJ (eds.) The Routledge Handbook of Tourism and Hospitality Education Routledge Article number Part One. Introduction to the Handbook , pp. 3-14.

    Abstract

    Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist. The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

  • Dredge D, Airey DW, Gross MJ. (2015) 'Creating the Future: tourism, hospitality and events education in a post-industrial, post-disciplinary world'. in Dredge D, Airey D, Gross MJ (eds.) The Routledge Handbook of Tourism and Hospitality Education Routledge , pp. 535-550.

    Abstract

    Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist.The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

  • Siripis M, Scarles C, Airey D. (2013) 'Being a tourist or a performer? Tourists' negotiation with mediated destination image in popular film'. in (ed.) Mediating the Tourist Experience: From Brochures to Virtual Encounters , pp. 209-222.
  • Suntikul W, Butler R, Airey D. (2010) 'Attractions in Transition'. in Hitchcock M, King VT, Parnwell M (eds.) Heritage Tourism in Southeast Asia
  • Tosey P, McDonnell J, Airey DW. (2009) 'Emergent conceptions of enquiry-based learning'. in (ed.) FDTL Voices: Drawing from Learning and Teaching Projects York : Higher Education Academy , pp. 68-78.
  • Suntikul W, Butler R, Airey D. (2008) 'Changing Accessibility to Vietnam: the influence of a government in transition'. in Cochrane J (ed.) Asian Tourism, Growth and Change Oxford : Elsevier , pp. 69-78.
  • Airey DW, Tribe J. (2007) 'A Review of Tourism Research'. in Tribe J, Airey D (eds.) Developments in tourism research Elsevier Science Ltd , pp. 3-14.

    Abstract

    Tourism research has come a long way since the first developments in the identification and delineation of a tourism subject area in the mid 1960s.

  • Airey DW. (2005) 'Research Knowledge and Education: tourism at a crossroads'. in Alejziak W, Winiarski R (eds.) Tourism in scientific research , pp. 235-244.
  • Airey DW. (2004) 'Organisations and Interest Groups in Tourism'. in (ed.) Creating a Framework for Tourism Policy and Destination Management Madrid : World Tourism Organization
  • Airey DW, Poria Y, Butler R. (2004) 'The Core of Heritage Tourism'. in Smith L (ed.) Cultural Heritage: Critical Concepts in Media and Cultural Studies London : Routledge

    Abstract

    Cultural Heritage is a new title in the Routledge Major Works series, Critical Conceptsin Media and Cultural Studies .

  • Poria Y, Butler R, Airey D. (2004) 'Tourist Perception of the Heritage on Show in Relation to their Own Heritage - a key to better management and understanding of heritage tourism'. in Aitchison C, Pussard H (eds.) Leisure, Space and Visual Culture Brighton : Leisure Studies Association , pp. 79-103.
  • Airey DW, Butler R. (2001) 'The Foot-and-Mouth Outbreak of 2001: impacts on and implications for tourism in the United Kingdom'. in Butler A (ed.) Tourism Development; Issues For A Vulnerable Industry Clevedon : Channel View , pp. 215-238.

    Abstract

    One Such Trailbrazer Was Walt Disney, The Man Who Created Mickey Mouse, Donald Duck, AndMany Other Memorable Characters.

  • Airey DW, Sigala M, Jones P, Lockwood A. (2001) 'Investigating the Effect of Multimedia Technologies on Employment Patterns in the UK Tourism and Hospitality Industry'. in Sheldon P, Wober K, Fesenmaier D (eds.) ICT in Tourism 2001 Vienna : Springer-Verlag , pp. 205-215.

Reports

  • Airey DW, Butler R. (2003) The Foot and Mouth Outbreak of 2001: impacts on and implications for tourism in the United Kingdom. Article number Press Notice No 40

Other publications

  • Airey DW. (2007) Obituary, Professor Rik Medlik, Pioneer in Tourism Studies.

Teaching

Undergraduate level 2 "Tourism Policy and Development"

 

Postgraduate "Tourism Development and Policy

Affiliations

Professional BodiesFellow of Royal Society of Arts, Academician of the Academy for the Social Sciences, Fellow of the Higher Education Academy, Fellow of the Institute of Hospitality, Fellow of the Tourism Society.
 
Advisory ActivitiesRegular advisory work for Universities, Government Bodies and NGOs

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