Senior Lecturer
PhD
Dr Jingjing Yang is Senior Lecturer in the School of Hospitality and Tourism Management. She teaches on subjects relating to tourism policy, tourism development, tourism management and tourist behaviours. Prior to joining the University of Surrey in 2012, Dr Yang obtained her PhD degree from University of Waikato, New Zealand, and worked in tourism industry for several years in Beijing, China.
Dr Yang’s publications are fully grounded in her fieldwork research, studies and consultancy practices. For her research on social conflict in tourism development, she spent one year on ethnographic fieldwork in an ethnic community in Xinjiang Uyghur Autonomous Region, China. The harsh weather in winter sees the villages without electricity, running water, privacy or any other modern comforts. Jingjing learnt Tuva and Kazakh languages to communicate with the locals.
Dr Yang has been frequently interviewed by media on topics relating to Chinese outbound tourism. She has been invited to provide training for the UK Chinese Tour Guide Accreditation Scheme, which is endorsed by VisitBritain. Dr Yang has also been invited by UK local borough council to give presentation on Chinese outbound tourism, aimed at helping UK local tourism and hospitality businesses to attract the huge Chinese tourist market.
Dr Jingjing Yang, Lecturer in Tourism Development at the School of Hospitality and Tourism Management, has been involved in a variety of high-profile projects in recent months, promoting a better understanding of the huge potential of the Chinese tourist market in the UK.
Dr Jingjing Yang, Lecturer in Tourism Development in the School of Hospitality and Tourism Management, has been bestowed a Highly Commended Award in the Hospitality Management Category of the 2012 Emerald/EFMD Outstanding Doctoral Research Awards. Jingjing’s PhD thesis, entitled “Functions of Social Conflict in Tourism: Tourism’s Impacts on the Kanas Tuva and Kazakh Settlements, Xinjiang, China” was recognised in terms of its significance/implications for theory and practice, originality and innovation, and appropriateness and application of the methodology.
An article by Dr Jingjing Yang from the School of Hospitality and Tourism Management at the University of Surrey has been included in a list of the most popular downloads from ScienceDirect.
Dr Jingjing Yang of the University of Surrey proposes a four-part model exploring social conflict in ethnic communities brought on by tourism, based on Coser's social conflict theory.
Paper exploring cultural impersonation in rural China wins Article of the Year.
Jingjing’s research is primarily concerned with sociology in tourism (especially social conflict), anthropology in tourism, tourism planning and ski tourism. She has been involved in several research and planning projects on tourism destination development, Chinese outbound travel and ski tourism.
Undergraduate:
Tourism Policy and Development
Tourist Behaviour
Postgraduate:
Tourism Development
Perspectives in Tourism Management
Reviewer for a number of journals including Tourism Management, Journal of Sustainable Tourism, International Journal of Contemporary Hospitality Management, Asia Pacific Journal of Tourism Research, Ethnography, and International Journal of Tourism Anthropology.
The Association for the Study of Ethnicity and Nationalism (ASEN)
American Anthropological Association
Anthropology of Tourism Interest Group
Dr Yang’s research achievement has been globally recognised. Her article, 'Social Conflict in communities impacted by tourism', has been included in a list of the 50 Social Sciences articles written by China-based authors most frequently downloaded from the ScienceDirect platform since January 2005. An article co-authored by Dr Yang titled 'The “Culture Broker” as Performer: Tuva and Kazakhs “Home Visits” in Kanas, China' won The Article of the Year for 2014 by Asia Pacific Journal of Tourism Research. Dr Yang was bestowed a Highly Commended Award in the Hospitality Management Category of the 2012 Emerald/EFMD Outstanding Doctoral Research Awards. She has also been awarded a scholarship from the Chinese Government for her doctoral research, which was publicised by Chinese and New Zealand websites.
Yang J. (2014) 'Anthropological contribution to tourism management and practice: starting from the fieldwork in Kanas, Xinjiang, China’'. Washington DC: the 113th American Anthropological Association Annual Meeting, 2 – 7 December, 2014.
Yang, J. (2014). ‘West & East -understand Chinese market and tourists’. Guildford, UK: Guildford Borough Council, 27 November 2014.
Yang, J. (2013). Social conflict in communities impacted by tourism - One year ethnographic fieldwork inKanas, Xinjiang, China. London School of Economics. 28 November, 2013.
Yang, J. (2013). Ethnography in tourism research. Siam University, Bangkok, Thailand, 23 July, 2013.
Yang J. (2012) 'Overcoming the Obstacles'. Darwin, Australia: Pacific Asia Indigenous Tourism Conference, 28-30 March, 2012.
https://www.yahoo.com/travel/china-tries-to-fight-bad-tourist-stereotype-105501979192.html
https://www.yahoo.com/travel/chinas-latest-plane-debacle-angry-tour-group-107898570137.html
https://www.yahoo.com/travel/china-tells-its-tourists-behave-overseas-or-116362029607.html
Find me on campus Room: 13 AP 02
Please e-mail me for an appointment
Adopting Goffman’s (1959) theories about presentation in daily life, this paper discusses the use of the culture of marginalised peoples whose very marginality forms the focus and subject of a tourist gaze and tourism development. This paper (a) examines to what extent Goffman’s theory (1959) regarding presentation of self in daily life can be applied in discussing commercial cultural performance, and (b) explores the operational mechanism of impersonation in multi-ethnic communities. The discussion is based in an ethnic community, Xinjiang, China where the first author resided for a year for fieldwork. An interdisciplinary approach is adopted in this study. Sociological theory, anthropological research method and management practice are all involved and the implications for both theory and practice are discussed.
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Page Created: Monday 17 September 2012 10:20:08 by ri0002
Last Modified: Tuesday 10 May 2016 14:29:44 by jy0007
Expiry Date: Tuesday 17 December 2013 09:37:09
Assembly date: Thu Nov 24 08:55:02 GMT 2016
Content ID: 89298
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