Miss Sainatee Chernbumroong

PhD Research Student

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Further information

Biography

Graduated Bachelor of Arts majoring in English from Chiang Mai University and Master of Business Studies from University of Sunderland. Works as a full time lecturer in Management Department, Faculty of Business Administration, Chiang Mai University. Has been awarded scholarship from Faculty of Business Administration, Chiang Mai University.     

Research Interests

An Investigation of the Links between Entrepreneurship Motivation and Service Quality: Boutique Hotels in Northern Thailand

Research Purpose: To investigate the relationship between entrepreneurial motivation and service quality explored within the context of boutique hotels in Northern Thailand.

Supervisors: Professor Andrew Lockwood and Professor Alison Morrison