Biography

Sangwon joined the University of Surrey as a Lecturer in the Hospitality and Food Management in 2011. He holds a Bachelor Degree about Tourism Management from South Korea and Master Degree in Hotel & Restaurant Management with Statistics minor from the University of Missouri, USA. Sangwon awarded PhD Degree from the Temple University, USA (Business Administration). He received a Best Paper Award in the annual International CHRIE (Council on Hotel, Restaurant, and Institutional Education) conference at 2008, and was featured in the International Federation for IT and Travel & Tourism (IFITT) Newsletter as a selected PhD student in September 2010.
 

Sangwon has diverse professional work/project experiences. He participated in a project with SK Telecom (one of the largest mobile communications companies in South Korea) to develop mobile travel and hospitality contents using GPS. He has also involved in four-year project with Madden Media (an advertising company located in Arizona, USA) to estimate the effectiveness of travel advertising on travellers’ behaviours. In 2011, Sangwon has worked with USTA (U.S. Travel Association) to examine American Traveller’s use of the Internet and Social Media as a principal investigator.

Research Interests

Hospitality and Tourism Marketing

Information Technology

Quantitative Research Methodology

Publications

Journal articles

Park, S., and Reisinger, Y. (In-press) Cultural Influences on Web Communication in Tourism. Tourism Analysis

Park, S., Nicolau, J. L., and Fesenmaier, D. R. (2013). Assessing Advertising in a Hierarchical Decision Model. Annals of Tourism Research, 40, 260-282.

Wang, D., Park, S., and Fesenmaier, D. R. (2012). The role of smartphones in mediating the touristic experience. Journal of Travel Research, 51(4), 371-387

Park, S., and Fesenmaier, D. R. (2012) Nonresponse Bias in Internet-Based Advertising Conversion Studies. International Journal of Culture, Tourism and Hospitality Research, 6(4)

Park, S., Wang, D., and Fesenmaier, D. R. (2011). Assessing Structure in American Online Purchase of Travel Products. Anatolia: International Journal of Tourism and Hospitality Research, 22(3): 401-417.

Tussyadiah, I., Park, S., and Fesenmaier, D. R. (2011). Conceptualizing the Effectiveness of Consumer Narratives for Destination Marketing. Journal of Hospitality and Tourism Research, 35(1): 64-78.

Park, S., Tussyadiah, I., Mazanec, J. A.., and Fesenmaier, D. R. (2010). Travel Persona of American Pleasure Travelers: A Network Analysis. Journal of Travel and Tourism Marketing, 27: 797-811.

Park, S. and Kim, D-Y. (2010). Comparison of Different Approaches to Information Search Behavior of Spring Break Travelers in the U.S.: Experience, Knowledge, Involvement and Specialization Concept. International Journal of Tourism Research, 12(1): 49-64.

Park, S. and Kim, D-Y. (2009). Information Search Behaviors of College Students for Spring Break Trip in the USA: An Exploration of Specialization Concept. Journal of Travel and Tourism Marketing, 27(7): 640-655.

Kim, D-Y. and Park, S. (2007). Customers' Responses to Crowded Restaurant Environments: Cross-Cultural Differences Between American and Chinese. Journal of Hospitality Marketing and Management, 16(1/2): 139-160.

Conference papers

Stienmetz, J. J., Park, S., and Fesenmaier, D. R. (2012). Measuring Tourism Advertising: The Destination Advertising Response (DAR) Model. TTRA 2012 International Annual Conference. Virginia Beach, Virginia USA.

Wang, D., Park, S., and Fesenmaier, D. R. (2012). Mobile Technology, Everyday Experience and Travel: A Multi-Stage Model. TTRA 2012 International Annual Conference. Virginia Beach, Virginia USA.

Park, S., and Nicolau, J. L. (2012). Effect of Advertising on the Tourist Decision to Buy A Bundle: A Hierarchical Approach. TTRA Europe 2012 Annual Conference. Bilbao, Spain, April 18-20.

Wang, D., Park, S., and Fesenmaier, D. R. (2011). Metrics for Destination Marketing in An Era of Interactive Marketing. 42th TTRA Annual Conference. London, Ontario, Canada, June 19 – 21.

Wang, D., Park, S., and Fesenmaier, D. R. (2011). The Role of Mobile Applications in Addressing Tourists Information Needs. 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Houston, January 6 – 8.

Park, S., and Fesenmaier, D. R. (2010). Nonresponse Bias in Internet-based Advertising Conversion Studies. 41th TTRA Annual Conference. San Antonio, June 20 – 22.

Park, S., Fesenmaier, D. R., and Zach, F. (2010). Online Purchase of Travel Products. 41th TTRA Annual Conference. San Antonio, June 20 – 22.

Wang, D., Park, S., and Fesenmaier, D. R. (2010). Differentiation of Tourism Online Information Channels Through Information Search Activities. 41th TTRA Annual Conference. San Antonio, June 20 – 22.

Wang, D., Park, S., Zach, F., and Fesenmaier, D. R. (2010). The Changing Impact of the Internet on Travel Planning Behavior. 41th TTRA Annual Conference. San Antonio, June 20 – 22.

Park, S., and Fesenmaier, D. R. (2010). States of Internet Use and the Travel Planning Process. 15th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Washington, D.C. January 7–9.

Park, S., and Fesenmaier, D. R. (2009). The Effect of Web Visitation with Tourist Brochure in Tourism Advertising. Asian Pacific Tourism Association, Incheon, South Korea. July.

Park, S., and Fesenmaier, D. R. (2009). Modeling Tourism Advertising Conversion in the United States. 40th TTRA Annual Conference. Hawaii, June.

Park, S., Tussyadiah, I. P., and Fesenmaier, D. R. (2009). Developing Dynamic Travel Personality for Destination Marketing: Network Analysis Approach. 15th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Las Vegas, January 4-6.

Tussyadiah, I. P., Park, S., and Fesenmaier, D. R. (2008). Conceptualizing the Effectiveness of Consumer Narratives for Destination Marketing. 2008 International CHRIE Conference. Atlanta, June. Received Best Paper Award.

Park, S., Kim H., and Fesenmaier, D. R. (2008). A Revolutionary Perspective on Travel Personality: Implication for Destination Marketing. 39th TTRA Annual Conference. Philadelphia, June 15-17.

Kim, H., Park, S., and Fesenmaier, D. R. (2008). Power of Language in Tourism: Assessing the Value of Words in Search Engine. 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Orlando, January 3-5.

Park, S., and Kim, D-Y. (2008). An Alternative Approach to Market Segmentation and Information Search Behavior: The Concept of Specialization in College Students' Spring Break Experience. 13th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Orlando, January 3-5.

Park, S., and Kim, D-Y. (2007). Factors Affecting CVB’s Internet Marketing Activities: Investigation on Moderating Effects of Individual and Organizational factors. 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Houston, January 4-6.

Park, S., and Cho, S. H. (2007). The Relationship among Motivation, Satisfaction, and Tourism Loyalty. 12th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Houston, January 4-6.

Invited presentation

Park, S., and Fesenmaier D. R. (2010). Measuring the Effects of Tourism Advertising. Measuring Tourism: Building a Foundation for Smart Tourism, Lugano, Switzerland, October 20-21, 2010.

Teaching

Undergraduate:

-Hospitality and Tourism Marketing

-Hotel Revenue Management

Postgraduate:

-Hospitality Service Marketing

-Food Service Marketing

-Revenue Management

Departmental Duties

Programme Leader for MSc International Hotel Management Programmes