Dr Vlatka Skokic

Research Interests

Entrepreneurial strategies 
Management of small firms 
Entrepreneurship theory development 
Tourism entrepreneurship 
Transition economies 
Transnational education 
Curriculum development


Undergraduate level:

  • The Hospitality Business
  • Entrepreneurship in the Hospitality and Tourism Industry
  • Operations Analysis.

Departmental Duties

Programme Leader, International Hospitality and Tourism Management

Academic advisor for Hospitality Entrepreneurs Society

Supervisor for PhD students

Supervisor for Masters Dissertations

Professional Training Year Tutor


2009 –  Institute of Travel and Tourism

2010 –  Institute for Small Business and Entrepreneurship

2013 -  Higher Education Academy


ITT (Institute of Travel and Tourism) PhD Student of the year, 2009

Contact Me

Phone: 01483 68 9758

Find me on campus
Room: 19 MS 02

My office hoursTuesday 1.30-3pm, Wednesday 11-12pm


Journal articles

  • Skokic V, Morrison A. (2011) 'Conceptions of tourism lifestyle entrepreneurship: transition economy context'. Routledge Tourism Planning and Development, 8 (2), pp. 157-169.

Conference papers

  • Skokic V, Lynch P, Morrison A. (2011) 'Entrepreneurial Tie Formation in a Transition Economy: the case of Croatia'. Sheffield: ISBE conference
  • Skokic V, Morrison A, Lynch P. (2011) 'Socio -economic environment for tourism entrepreneurs: A case of Croatia'. http://www.eurochrie.org/news/2011/november/30/dubrovnik-conference-proceedings/, Dubrovnik, Croatia: EuroCHRIE
  • Skokic V, Morrison A, Lynch P. (2011) 'Tourism entreprenurship: A critical approach'. University of Surrey, Guildford: Advancing the Social Science of Tourism
  • Skokic V, Morrison A. (2010) 'Small hotel networks as culturally embedded phenomena'. Amsterdam: 28th EuroCHRIE Annual Research Conference
  • Skokic V, Morrison A. (2010) 'Tourism and hospitality entrepreneurship, social setting and research methodology: moving ‘into the beyond’'. University of Surrey, UK: 19th CHME Annual Research Conference
  • Skokic V. (2010) 'Understanding the lifestyle concept from a different perspective: transition economy context'. Wilfrid Laurier University, Canada: Tourism Entrepreneurship Conference
  • Skokic V, Morrison A, Lynch P. (2009) 'Research Critically: Tourism Entrepreneurship in Croatia'. Zadar: 3rd International Conference, Critical Turn in Tourism Studies: Connecting Academies of Hope: Critical Actions and Creative Vistas
  • Kruzic D, Skokic V. (2008) 'Innovative Business Model in Croatian Tourism Industry: Public-Private Partnership Evidence'. Cavtat: 4th International Conference, An Enterprise Odyssey: Tourism - Governance and Entrepreneurship

Book chapters

  • Skokic V, Morrison A. (2011) 'Tourism and hospitality entrepreneurship, social setting and research methodology: moving ‘into the beyond’'. in (ed.) Contemporary Trends in Tourism and Hospitality Research Goodfellow Publishers

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