Dr Vlatka Skokic

Lecturer in Entrepreneurship

Qualifications: MA (Econ), PHD (Entrepreneurship), FHEA

Phone: Work: 01483 68 9758
Room no: 19 MS 02

Office hours

Office hours outside the semester: please e-mail me for an appointment.

Further information


Vlatka gained her Master degree in Economics at Faculty of Economics, Croatia. She completed Doctorate at Strathclyde University (Glasgow) in July 2010. Her dissertation focuses on entrepreneurship within transition economies. In July 2009 Vlatka was awarded the Institute of Travel and Tourism (ITT) award for the PhD research student of the year.

Prior joining the Surrey Business School, she spent five years as a Teaching and Research Assistant at Faculty of Economics, Croatia.  Also, she taught on a number of courses at Strathclyde University.

Research Interests

  • entrepreneurial strategies
  • management of small firms
  • entrepreneurship theory development
  • tourism entrepreneurship
  • transition economies
  • transnational education
  • curriculum development


Journal articles

  • Skokic V, Morrison A. (2011) 'Conceptions of tourism lifestyle entrepreneurship: transition economy context'. Tourism Planning and Development, 8 (2), pp. 157-169.

Conference papers

  • Skokic V, Lynch P, Morrison A. (2011) 'Entrepreneurial Tie Formation in a Transition Economy: the case of Croatia'. Sheffield: ISBE conference
  • Skokic V, Morrison A, Lynch P. (2011) 'Socio -economic environment for tourism entrepreneurs: A case of Croatia'. http://www.eurochrie.org/news/2011/november/30/dubrovnik-conference-proceedings/, Dubrovnik, Croatia: EuroCHRIE
  • Skokic V, Morrison A, Lynch P. (2011) 'Tourism entreprenurship: A critical approach'. University of Surrey, Guildford: Advancing the Social Science of Tourism
  • Skokic V, Morrison A. (2010) 'Small hotel networks as culturally embedded phenomena'. Amsterdam: 28th EuroCHRIE Annual Research Conference
  • Skokic V, Morrison A. (2010) 'Tourism and hospitality entrepreneurship, social setting and research methodology: moving ‘into the beyond’'. University of Surrey, UK: 19th CHME Annual Research Conference
  • Skokic V. (2010) 'Understanding the lifestyle concept from a different perspective: transition economy context'. Wilfrid Laurier University, Canada: Tourism Entrepreneurship Conference
  • Skokic V, Morrison A, Lynch P. (2009) 'Research Critically: Tourism Entrepreneurship in Croatia'. Zadar: 3rd International Conference, Critical Turn in Tourism Studies: Connecting Academies of Hope: Critical Actions and Creative Vistas
  • Kruzic D, Skokic V. (2008) 'Innovative Business Model in Croatian Tourism Industry: Public-Private Partnership Evidence'. Cavtat: 4th International Conference, An Enterprise Odyssey: Tourism - Governance and Entrepreneurship

Book chapters

  • Skokic V, Morrison A. (2011) 'Tourism and hospitality entrepreneurship, social setting and research methodology: moving ‘into the beyond’'. in (ed.) Contemporary Trends in Tourism and Hospitality Research Goodfellow Publishers


Undergraduate level:

  • The Hospitality Business
  • Entrepreneurship in the Hospitality and Tourism Industry
  • Operations Analysis.

Departmental Duties

Programme Leader, International Hospitality and Tourism Management

Academic advisor for Hospitality Entrepreneurs Society

Supervisor for PhD students

Supervisor for Masters Dissertations

Professional Training Year Tutor


2009 –  Institute of Travel and Tourism

2010 –  Institute for Small Business and Entrepreneurship

2013 -  Higher Education Academy

Page Owner: vs0012
Page Created: Friday 9 April 2010 11:59:41 by ri0002
Last Modified: Tuesday 13 August 2013 10:15:26 by es0016
Expiry Date: Saturday 9 July 2011 11:57:50
Assembly date: Fri Apr 24 21:53:18 BST 2015
Content ID: 26379
Revision: 34
Community: 1168