Hospitality and Food Research Group
Our Research is focused on understanding consumer behaviour in the hospitality context and investigating alternative approaches to performance improvement in hospitality and food businesses, both small and large. The Hospitality and Food Management Group conducts research into management policies, procedures and processes that lead to enhanced performance, both for large firms and SMEs competing in all sectors of the hospitality and food industry.
The synergy between practice and research is further underpinned by links funded by the UK government called Knowledge Transfer Partnership (KTP). The Surrey team's KTPs are designed to enable small firms in the industry tap into the knowledge and expertise of the university.
In terms of research methods, the group is multidisciplinary, adopting a wide range of approaches. These include data envelopment analysis, structural equation modelling, conjoint modelling, small and large-scale qualitative and quantitative surveys, factor analysis, repertory grid, protocol analysis, content analysis and grounded theory and case study based research.