KTP with HCIMA
- to update existing qualifications for electronic delivery
- to implement a complete e-learning strategy for the hospitality, tourism and leisure industries
- to serve the needs of Hotel and Catering International Management Association (HCIMA) members
- to improve the potential for an increase in HCIMA membership
The main objective of the research project is to develop an eLearning strategy for the HCIMA, identifying ways in which the Association can move forward in maintaining and promoting professionalism of the industry.
The project will examine the vocational qualification and eLearning markets for the hospitality and tourism industry, and investigate the needs of e-learners. Through corporation with HCIMA's company members across the UK, the project work will identify the skills that are relevant to the industry and the requirements of companies in adopting eLearning for staff development training. In addition to that, e-pedagogy forms an important part of this research project. A blended learning approach is to be employed in the project's pilot modules. We will search the adaptive and effective use of eLearning for vocational hospitality studies.
While the School of Management contributes to the project by offering its expertise in e-learning and Tourism / Hospitality education, the HCIMA is able to access its members for further research.
- Further knowledge of qualification development and delivery especially in relation to e-learning
- Understanding of the potential e-learning market
- Better understanding of the needs of the learner, enabling an updated qualification offering to membership
- Further specific knowledge with regard to the educational field in Hospitality, Leisure and Tourism
- The ability to offer additional benefits to members and expand membership both nationally and internationally through an e-learning provision
- International/diverse learner links
- Links to world experts on hospitality and tourism education management
- Close collaboration with the School of Management and the University of Surrey to develop e-learning technologies for members’ training and expansion