Women as Vectors of Social Entrepreneurship in Tourism
Start date: 1 May 2014
End date: 31 October 2015
The aim of this study is to explore the nature, motivations and extent to which female entrepreneurs in hospitality and tourism (H&T) related sectors use their businesses as platforms for engagement in various forms of social entrepreneurship (SE) leading to value (co)creation, economic and community development in Cameroon which is used as the case study. Since a good number of micro and small tourism enterprises in Cameroon and sub-Saharan Africa are owned and/or managed by women who also form the bulk of the labour force in the industry, and in view of the fact that there is very little research on the role of female H&T entrepreneurs in promoting economic development through social entrepreneurship, the project seeks to answer the following key questions:
1. In what ways can female entrepreneurs in H&T be considered as social entrepreneurs?
2. How does the structure and organization of society shape the nature of female participation in SE?
3. What are the challenges involved in mobilizing female entrepreneurs to effectively engage in SE?
4. How does SE maximise value creation and higher levels of satisfaction for all participants in the value chain?
British Academy/ The Leverhulme Trust
Michael Z. Ngoasong (The Open University)