Public Health and Health Promotion Intervention

On successful completion of the module, you will be able to:

• Critically examine the concept of public health and health promotion in terms of the underlying political agenda.
• Identify and critically evaluate assessment tools for public health practice.
• Explore and critically evaluate data and resources needed for effective practice in public health at local and national level and informing commissioning.
• Demonstrate an in-depth understanding of the interrelationship of public health and health promotion with other relevant disciplines.
• Debate the need for initiative in decision-making, collaborative working and the influence of legal and ethical issues on practice.
• Identify and explore the wider determinants of health and critically evaluate the role of advocacy, empowerment and communication in effective public health practice.
• Demonstrate competence in a range of facilitation skills and implement them to deliver evidence based information which can be used to empower clients to make an informed choice.
• Critique the principles of social marketing and examine its use as strategy to target messages to specific groups and ensure resources are used efficiently.

Indicative module content includes:

• The structure and nature of public health within the social and political context.
• Processes of health surveillance and assessment of a population’s health and well-being.
• Resources needed to implement public health initiatives and support public health practice at local, national and international levels.
• Causation and critical evaluation of selected therapeutic and preventative interventions.
• Theories and concepts underpinning public health practice.
• Collaborative working with individuals, groups and communities to enhance health and well-being.
• Exploration of the wider determinants of health and the use of advocacy to promote client perspective in the assessment process.
• Appraising the quality of communication with individuals, groups and communities in assessment processes.
• Identifying, collating, analysing and critically interpreting data relating to health and well-being of an identified population and using this to make recommendations for service development.
• The bio-psychosocial aspects of group and community assessment.
• Contemporary issues in public health or social care.
• Health promotion models and approaches underpinning health promotion work.
• Social marketing.

For the 2023/24 curriculum, our PGT/CPD modules will continue to be delivered using hybrid learning. This means that depending on the subject and content of learning and teaching, modules will mainly be delivered via a combination of face to face and online delivery (both live and asynchronous), as this has worked really well for our practice-based colleagues. It is important to recognise the majority of modules contain face to face contact time and attendance at the University will be required.

Learning and teaching methods include:

• Student presentations
• Lectures
• Seminars
• Workshops
• Discussions
• Case studies 
• E-learning
• Seminars from expert speakers.

Drawing on and critically appraising varying levels and sources of data, perform a health needs assessment of a defined population. Devise an intervention for a health promotion priority identified in the health needs assessment. Using the data you have collated, critically debate the rationale for your strategy that could be used to influence potential funders.      

Word count: 2,500

Take a look at the module reading list.