Surrey marketing students selected for finals of national marketing competition
Postgraduate Marketing students from the Surrey Business School were selected to appear in the finals of an innovative competition launched by the Chartered Institute of Marketing called ‘The Pitch’.
The Surrey team consisted of James Murray, Esfahani Roohani and Devi Alagappan. They beat off competition from other universities to secure a place in the final.
Students were supplied with a brief, based around Benfield Motors based in the North of England, and asked how they could appeal to a new target market. They then had to produce a marketing pitch and present it to four judges from the company itself and other industry experts.
The finals took place on 25 February and the Surrey team came in a close second. They were congratulated by judges on the high standard of both their idea and pitch, only narrowly missing out on the top spot.
Their academic sponsor Sree Beg commented: “This is a fantastic achievement for Surrey students and we are really proud at how far they made it in the competition.”
Participant Devi Alagappan said: "The whole competition was a huge learning curve in terms of practical relevance. To be able to pick the brains of judges with vast industry experience at the end of the final was the highlight of the day! "