9am - 5pm
Wednesday 11 July - Friday 13 July 2018

Physical and Digital Market Places – Where Marketing Meets Operations

Colloquium on European Research in Retailing (CERR)

Surrey Business School, Rik Medlik Building, University of Surrey, Guildford, Surrey, GU2 7XH
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CERR 2018 is hosted by the Department of Marketing and Retail Management at the University of Surrey. CERR (Colloquium on European Research in Retailing) brings together researchers from across Europe (and beyond) to share scientific and managerial insights on contemporary issues in retailing.


CERR 2018 focuses on physical/digital stores, agglomerations and platforms in the context of B2B, B2C as well as C2C.

Call for papers

Within this remit, contributions are welcome in the areas of retail management, marketing, operations and logistics/SCM. Find out more.

  • Paper/extended abstract submission: 15 March
  • Registration: 7 June.

Keynote speakers

Andrew Jennings will be giving a keynote address to this year's delegates. 

Further, each delegate will be provided with a complimentary copy of his fascinating book titled Almost is Not Good Enough – How to Win or Lose in Retail.

Andrew Jennings is a senior retail executive with more than 45 years of leadership with some of the world’s most respected high-end, speciality and department stores, including Harrods and House of Fraser in the UK; Brown Thomas, Ireland; Holt Renfrew, Canada; Saks Fifth Avenue, USA; Woolworths, South Africa; and Karstadt Group, Germany;

Recognised for his leadership and performance-driven management style, Andrew is sought out for his vast knowledge of consumer trends and retail practises in both mature and emerging markets.

CERR board

  • Professor Xavier Brusset (SKEMA Business School, France)
  • Professor Herbert Kotzab (University of Bremen, Germany)
  • Professor Christoph Teller (Colloquium Chair, University of Surrey, UK).


  • £250 - general admission
  • £180 - postgraduate research students


Book now.