9:30am - 4:15pm
Wednesday 23 January 2019

Introduction to Focus Group

The course introduces focus group as a method of data collection.  It commences with exploring the reasons behind choosing FG as a method.   It follows on to provide students with information about how to successfully run a FG. 

from £135.00 to £225.00

DEPARTMENT OF SOCIOLOGY
STAG HILL CAMPUS
University of Surrey
Guildford
Surrey
GU2 7XH
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Introduction

The course introduces focus group as a method of data collection.  It commences with exploring the reasons behind choosing FG as a method.   It follows on to provide students with information about how to successfully run a FG.  The course gives some theoretical grounding  in order to define its purpose and place in the wider context of qualitative methodology, it establishes how FG differentiates from other qualitative techniques and covers its advantages and potential shortcomings.  During the course, students will be given a lot of practical advice about how to run a focus group, with specific examples from various research projects.  They will also have an opportunity to enrich their questioning techniques through interactive tasks and to take part in an exercise of running a focus group.  At the end they will be provided with detailed feedback.

Course overview

  • What is Focus Group
  • Why to use Focus Group
  • Preparing to run Focus Group
  • Focus Group schedules
  • Running a Focus Group (exercise)

Learning outcomes

  • To understand definition of group as a method of data collection
  • To be able to establish when it is appropriate to use Focus Group as a method
  • To be able to prepare a schedule for Focus Group
  • To understand how to run a Focus Group
  • To understand different techniques that enrich effective questioning
  • To have an opportunity to practise running a Focus Group

Course leader

Katarina Zajacova is a Senior Teaching Fellow in the Department of Sociology, School of Psychology and School of English and Languages at the University of Surrey.  She has been teaching day courses in Social Research on Focus Groups, Qualitative Interviews and Analysing Qualitative Data.  She has experience of qualitative research in areas of migration, ethnicity, gender and higher education.

Level of study

Entry/Intermediate (almost no/some prior knowledge).

Costs

Varies according to status:

  • £225 - Government/commercial sector
  • £175 - Educational/charitable sector 
  • £135 - Students.

 

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