For businesses large and small, an innovative and entrepreneurial approach is increasingly vital for achieving and sustaining success.
Recognising the importance of such entrepreneurship and innovation is all very well, but how does this translate in practical terms? How, for example, can businesses ensure that investment in innovation is successful? How do bright ideas turn into entrepreneurial action?
Professor Alan Brown, Associate Dean of Entrepreneurship and Innovation at Surrey Business School, has tackled these issues – and many more besides – in a new podcast series, broadcast on YouTube.
Focusing on a range of topics around entrepreneurial and innovative practices, the short videos address contemporary issues in enterprise thinking and explore how investing in innovation results in business success.