Surrey Business School postgraduate student shares retail insights at the Demographics User Group Conference in London.
William Newell, an MSc International Retail Marketing student, has presented the findings of his dissertation study at a prominent retail event in London, after researching supplier insight projects in association with leading retailer Boots for this part of his Masters degree programme.
William undertook his project, An Investigation of Satisfaction with Supplier Insights Projects: A Case Study of Boots UK as part of the prestigious ESRC Retail Masters student projects scheme, which links students and their university supervisors with leading retail companies.
As well as applying his academic research to problem-solving in a real-world business, the scheme offered William the chance to showcase his findings to an audience of leading retailers at the Demographics User Group (DUG) Conference, held at the Royal Society, London on 9 October 2013.
Reflecting on the experience, William commented: “Working on my dissertation in conjunction with Boots and the ESRC was an excellent experience. I really enjoyed the opportunity to work on an applied dissertation, which offered its own unique experience as well as the added support from a large retailer.
“My attendance at the DUG Conference allowed me to present my work, learn from other projects and meet some wonderful people. I am grateful for the support I received throughout this project and highly encourage other students to take advantage of the programme.”
William Newell was supported throughout the project by his academic supervisor, Professor Andrew Alexander. More information on the Retail Masters student projects scheme can be found on the ESRC website.