Two-day course for hotel professionals
Following on from its very successful first executive education open programme, the School is delivering a second on 21 and 22 September, in partnership with SnapShot, entitled Hotel Revenue Management: Pricing, Marketing and Distribution, a SnapShot in revenue management at the University of Surrey, introducing a more collaborative approach to Demand Management.
SnapShot is a Berlin-based startup that provides analytics for hotel data.
The course aims to broaden an understanding of the role of a hotel revenue manager, promising some hard work and a lot of fun, with opportunities to network. It has been developed to suit those who have had little exposure to revenue management previously, and are either working in a hotel or with hotels. Typically, attendees on the course will be from front office, reservations, sales and marketing or other supporting roles.
The programme will be delivered by Sylvia Ganbert, Teaching Fellow at the University, and Janel Clark, Head of Consultancy and Education at SnapShot. Sylvia has recently returned to the UK following four years in Dubai, working in some of the most exclusive properties within Tiara Hotels & Resorts, Fairmont Raffles Hotels International and InterContinental Hotel Group.
Between them, Sylvia and Janel have combined experience of over 40 years in the area of revenue management, having worked worldwide in both independent and large group hotel businesses. They are perfectly placed to provide sound teaching, demonstrating first-hand experience along with an understanding of current challenges and developments in the area of revenue management.
More information available here.
The School’s Centre for Research and Enterprise offers open and bespoke executive education programmes to meet the increasing demand for industry-specific learning and development. Please get in touch as above if you would like to discover more about how our academic knowledge and research could benefit your business or organisation.