Published: 21 October 2016

Two-day course for hotel professionals

Hotel professionals have an opportunity to learn more about revenue management and feel more confident about future decisions with the School’s popular executive education open programme, running on campus on 17 and 18 January 2017 and in London on 24 and 25 January 2017

Group of hotel professionals

Delivered in partnership with SnapShot, the course is entitled: Hotel Revenue Management: Pricing, Marketing and Distribution

A SnapShot in revenue management at the University of Surrey, introducing a more collaborative approach to Demand Management

SnapShot is a Berlin-based startup that provides analytics for hotel data.

The course aims to broaden an understanding of the role of a hotel revenue manager, promising some hard work and a lot of fun, with opportunities to network.  It has been developed to suit those who have had little exposure to revenue management previously, and are either working in a hotel or with hotels. Typically, attendees on the course will be from front office, reservations, sales and marketing or other supporting roles.

Attendees will leave being able to contribute more effectively to the discussions and decisions being made in their business, aware of current developments and trends, and having made new contacts in their industry.

The programme will be delivered by Sylvia Ganbert, Teaching Fellow at the University, and Janel Clark, Head of Consultancy and Education at SnapShot. Sylvia has recently returned to the UK following four years in Dubai, working in some of the most exclusive properties within Tiara Hotels & Resorts, Fairmont Raffles Hotels International and InterContinental Hotel Group.

Between them, Sylvia and Janel have combined experience of over 40 years in the area of revenue management, having worked worldwide in both independent and large group hotel businesses. They are perfectly placed to provide sound teaching, demonstrating first-hand experience along with an understanding of current challenges and developments in the area of revenue management.


Booking details

Attendees booking one month + in advance receive a 10% discount on the course fee, which includes course materials, refreshments and lunch, networking drinks reception, supporting reading material and parking permits where available.

‘Early-bird’ price £594

Full price £660

Pricing per person (inc VAT)

The London workshop will take place in a central London hotel, nearest tube Tottenham Court Road.

For more information and to book please contact: or call +44 (0)1483 683780.


Forecasting Masterclass for Hoteliers - 26 January 2017, The Bloomsbury, central London

The one-day forecasting masterclass is a natural continuation from our two-day introduction to hotel revenue management. Theoretical learnings are applied immediately, asking attendees to produce their own manual forecast, and then test it by responding to business situations, assessing demand and using market intelligence to make decisions to revise strategies.

The learning environment that we create is friendly and mutually supportive with interactive discussions, and practical challenges. Typically, attendees on the course will be hotel managers, junior revenue managers/co-ordinators or working in front office, reservations.  Delegates are required to have basic excel skills.

Attendees will leave being able to produce a forecast manually that is accurate and reliable, practically tested and able to drive business forward. 


£350 inc VAT which includes course materials, refreshments and lunch.

For more information and to book please contact: or call +44 (0)1483 683780.

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