Identification of the emergence of business ecosystems in the UK pork chain driven by digital transformation and prediction of their evolution

This project explores the digital transformation of sectors and focuses on agribusiness. Despite agribusiness’ lesser adoption so far of digital technologies or data-driven business models than other sectors, increased digitization is under way. The digital transformation of the agribusiness sector, if it is to follow patterns identified in other industries, is likely to be accompanied by will emergence of “ecosystems” associating incumbent and new entrants, and require the formation of coalitions between firms from within the sector as well as technology providers. This project focuses on identifying patterns and pathways accompanying the emergence of the business ecosystems in the UK pork chain that are driven by digital transformation, and to predict their evolution over time. The analysis will generate on a holistic mapping of the existing actors, the identification of relevant digital technologies, the incentives and disincentives of incumbents to adopt digitalization technologies, the potential for disruption driven by new entrants, and the patterns of alliances and complementarities that will emerge. Particular attention will be paid to the role of ecosystem orchestrators or “platform leaders”, and the modalities of governance of ecosystems. 

Start date
1 October 2021
Duration
Standard project duration is 4 years.
Application deadline
Funding information

The funding package for this studentship scheme is as follows: 

  • Full UK/EU tuition fee waiver 
  • Stipend at UKRI rates (circa £15,000 p.a.) 
  • RTSG of £1,000 p.a. 
  • Personal Computer (provided by the department 

About

This project explores the digital transformation of sectors and focuses on agribusiness. Despite agribusiness’ lesser adoption so far of digital technologies or data-driven business models than other sectors, increased digitization is under way. The digital transformation of the agribusiness sector, if it is to follow patterns identified in other industries, is likely to be accompanied by will emergence of “ecosystems” associating incumbent and new entrants, and require the formation of coalitions between firms from within the sector as well as technology providers.  

This project focuses on identifying patterns and pathways accompanying the emergence of the business ecosystems in the UK pork chain that are driven by digital transformation, and to predict their evolution over time. The analysis will generate on a holistic mapping of the existing actors, the identification of relevant digital technologies, the incentives and disincentives of incumbents to adopt digitalization technologies, the potential for disruption driven by new entrants, and the patterns of alliances and complementarities that will emerge. Particular attention will be paid to the role of ecosystem orchestrators or “platform leaders”, and the modalities of governance of ecosystems.  

Deliverables:  

  • Different scenarios for ecosystem development (including alliances) in the UK Pork value chain  
  • Practical guidelines for managers in animal-centric value chains  
  • Practical guidelines for managers in the agri-business  
  • Regulatory implications at local, national, and supra-national levels  
  • Analysis if and how vHive and its partners can become a minimal viable constellation to use digital technology to transform the industry  
Related links
Centre of Digital Economy Surrey Business School School of Veterinary Medicine

Adner R. (2017). Ecosystem as structure: An actionable construct for strategy. Journal of Management, 43(1): 39–58. 

Furr, N., & Shipilov, A. (2018). Building the right ecosystem for innovation. MIT Sloan Management Review, 59(4), 59-64. 

Jacobides, M., Cennamo, C., & Gawer, A. (2018). Towards a theory of ecosystems. Strategic Management Journal, 39, 2255-2276. 

Kapoor, R. (2018). Ecosystems: Broadening the locus of value creation, Journal of Organization Design, 7(1), 1-16. 

Shipilov, A. & Gawer, A. (2019). Integrating Research on Inter-Organizational Networks and Ecosystems, Academy of Management Annals. 

Eligibility criteria

Applicants are expected to hold a good first degree (minimum 2:1) and a Master's degree (minimum Merit) in a relevant subject from an internationally recognised university. 

IELTS Academic 6.5 overall with 6.0 in Writing, or equivalent.

This studentship is only available to UK students.

How to apply

Applicants must submit an online application via our online application system.  They must provide colour copies of their Bachelors and Masters official transcripts and degree certificates, Official English translations if the original documents are not in English, an up to date CV, colour copy of their passport, and provide two references. Please state clearly the project that you are applying for.   

We also request a written statement of purpose, explaining why you want to undertake this project, why you have the requisite skill and how you might approach the work (no more than 600 words). A further piece of your previous course work, publications or section of an MSc thesis should also be submitted.   

Candidates should provide two written academic references, ideally who can be contacted.  


Application deadline

Contact details

Wim Vanhaverbeke
70 MS 02
Telephone: +44 (0)1483 689659
E-mail: w.vanhaverbeke@surrey.ac.uk

Studentships at Surrey

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