news
Published: 23 March 2017

Guestspeaker Simon Bills & Bryan Roberts

Retail Experts Bring International Insight to the Classroom

In March two well-known retail consultants visited Surrey Business School to present to our students on the postgraduate and undergraduate modules on International Retailing.  Dr Simon Bills from McKinsey & Co presented to our undergraduate cohort and reflected on the challenges of international retail expansion within a rapidly changing environment.  He charted the stuttering performance of many of the ‘big box’ grocery retailers in recent years and the degree of retrenchment in international presence that has resulted.  Simon compared this to the expansion and increased penetration within the online space, along with the broader role technology is having in changing many of the fundamentals of retailing.  Meanwhile, Bryan Roberts, Global Insights Director from TCC Global presented to our postgraduate class on the challenge of retaining and growing loyalty for international retailers.  Using consumer insights, students were presented with evidence across the retail world identifying the latest trends and approaches to developing product ranges, store operations, service and an online presence that achieves consumer acceptance across a range of host markets.

Speaking about the two guest lectures, Prof Steve Wood, Director of Research for Surrey Business School commented, “We always appreciate the rich insights that our friends in the retail industry bring to the classroom.  Both Simon and Bryan have long supported the Department of Marketing and Retail Management and once again their presentations were very much appreciated by the students in bringing the latest industry understanding to our modules on this exciting and rapidly changing phenom