Published: 14 May 2020

Innovation Expert Elvin Turner joins MBA students to deliver latest in the lunchtime webinar series

Thank you to Elvin Turner, Innovation Expert and Author of the book Be Less Zombie who joined our MBA students and members of our community to deliver an insightful webinar Innovation for Realists: How Great Companies Deliver Today Whilst Designing Tomorrow.

Engineers working on robotic arm

Webinar overview

The webinar highlighted the common barriers for businesses trying to achieve innovation, and the approach that must be taken to become a truly innovative company.

The Zombie in Be Less Zombie represents an organisation with questionable relevance, frustrating working practices, unable to create a culture of innovation. Elvin shared the key reasons why the zombies won’t survive disruption.

Read more on our blog.

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