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Published: 02 November 2018

Professor Annabelle Gawer explains to The Economist Intelligence Unit how digital platforms are shaping our digital economy

Last week, Surrey Business School’s Professor Annabelle Gawer was interviewed by The Economist Intelligence Unit (EIU) for their launch edition podcast on the global digital economy. She shared insights on exactly what is the digital economy, and on the impact of emerging digital trends on business and society.

In the podcast, freely available here Professor Gawer, Director of the Surrey Centre of Digital Economy (CoDE), discusses how the digital economy changes how we work, how we compete, how we organise, and how we innovate. She presents new ideas from her forthcoming book “The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power” (HarperBusiness, forthcoming May 2019) on how digital platforms are now driving competition more than ever; with new industries now penetrable by the digital tech giants who can now enter new markets and reshape competition in sectors like never before.

She also discusses the importance of courageous leadership within organisations during these uncertain times, and the biggest trends to come in the next few years around AI, Big Data and Machine Learning. A key point also brought to the conversation is the need for world leaders to stop and revaluate the role of these very powerful technologies, in order for them to be a benevolent force in this world, a concept which seems to have been somewhat left behind when it comes to debating digital innovation.

The Digital Economy podcast is a newly launched monthly podcast series examining the technologies, ideas and people driving the digitisation of the global economy. 

This podcast series aims to help business leaders understand the way in which digital technology affects their companies, teams and their careers. Joining Professor Gawer was George Zarkadakis, Digital Lead at Willis Towers Watson, as well as CEO of digital start-up Azimo, Michael Kent.