Published: 05 May 2021

Surrey MBA student announced as regional winner of Keyloop’s Automotive Technology Competition

Congratulations to Surrey MBA student Murat Yilmaz representing the University of Surrey team who are regional winners of Keyloop’s Automotive Technology Competition.


The competition is a new concept in the automotive retail industry created to support future talent, encouraging students to build innovative ideas to help advance automotive retail, while also providing first-hand experience of modern industry challenges.

More than 180 students from Bath, Exeter, Buckingham, Warwick, Surrey and Southampton registered to take part in the inaugural year of the competition, and one team from each university has been selected to win.

The student teams were tasked with developing a technology product idea to help car dealers transition their business amidst today’s tech trends, the impact of Covid-19, and modern consumer demands.

The University of Surrey winning team, named OmniPerson, had the idea of providing a platform for salespeople at a dealership to chat or make video and audio calls with customers in real-time, or connect to an expert for technical advice.

The Surrey team won £3000 and will compete in the grand final on May 12. The national winners will receive £10,000.

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