Published: 15 January 2020

Think Series: Future of Business: Where will be by 2030

In October 2019 the Department of Strategy and International Business were delighted to host an inter-active event in which students engaged with guest speakers Adam Cox and Richard Williams on the future of business in a complex rapidly changing world. 



The future is going to be very different and everyone needs to embrace change. Climate change, shifting demographics and the digital age has never been more important for humans and for business leaders. Innovation is absolutely crucial for the ongoing development and future growth of firms in a sustainable way. Are organisations ready for this change? Technologies have become so disruptive and so different to anything we’ve seen before in the way that they operate, and in the way that they can help to streamline processes. It’s a hugely exciting time for businesses and future leaders. However, to thrive, all businesses need to spend more time understanding the future and modify their business models. 


Adam Cox is a career strategist, futurologist that is helping professionals across the globe ranging from Start-up Entrepreneurs to Fortune #10 Executives navigate the complexities of business for over quarter of a century. His clients have included some of the largest companies in the world including many of the world’s leading CEOs. As a long time champion of ambitious goals and new ideas, Adam’s passion is to help create actionable growth strategies, ultimately to enable a client’s vision into something progressive, disruptive and exciting… all while navigating the ambiguity, uncertainty and risks associated with successful execution. In working closely with the principle decision makers who define the company’s strategic objectives, Adam brings critical thought, rigor, and a wealth of first-hand experience to challenge conventional thinking in an intelligent and constructive way, in service of creating a stronger strategy.  “When we need to create better strategies, Adam shows us how.” CEO – a Fortune 500 Company.  Adam has studied at Harvard Business School, University of New South Wales, holds an MBA and is a Visiting Fellow with Cranfield School of Management. He has been quoted in the Financial Times (UK), Economic Times (IN) and ABC (AU), has spoken at academic institutions such as London School of Economics, Chicago Booth School of Business and University of Stellenbosch in Cape Town, and is the host of the podcast 'The Strategy Behind...'.


Richard Williams, SBS Advisory Board Member, Richard has unique experiences of having managed at senior level within the Public sector, FTSE 100 sector, and global private equity environments. Richard has been Managing Director for Mott MacDonald, a private equity global engineering and professional services company, with over 16,000 employees worldwide, and sales over $2bn. Richard is by profession a Chartered Engineer who commenced his career 1972 with British Railways, reaching senior executive status.  He was notably appointed in 1989 to take charge of the Southern engineering projects organisation in the aftermath of the Clapham Junction rail disaster, in which 35 people died as the result of a major systemic failure.  In the early 1990’s Richard led the privatisation of two engineering businesses within British Railways.  Following the sale of one of these businesses to the global conglomerate BTR, he transferred as Chief Executive of the new subsidiary company.  Richard has lectured internationally on the subjects of global leadership, international business management, managing ethics and risk management within large organisations, with particular emphasis on catastrophic and systemic failure.

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