Hyerhim Kim

Dr Hye Rhim Kim


My research project


Research interests


J Blat, A Evans, J Ajenjo, H Kim, E Imre, A Hilton (2015)IMPART: BIG MEDIA DATA PROCESSING AND ANALYSIS FOR FILM PRODUCTION, In: 2015 IEEE International Conference on Multimedia & Expo Workshops (ICMEW)pp. 1-5

A typical high-end film production generates several terabytes of data per day, either as footage from multiple cameras or as background information regarding the set (laser scans, spherical captures, etc). The EU project IMPART (impart.upf.edu) has been researching solutions that improve the integration and understanding of the quality of the multiple data sources to support creative decisions onset or near it, and an enhanced post-production as well. The main results covered in this paper are: a public multisource production dataset made available for research purposes, monitoring and quality assurance of multicamera set-ups, multisource registration, anthropocentric visual analysis for semantic content annotation, acceleration of 3D reconstruction, and integrated 2D-3D web visualization tools.

Hye Rhim Kim, Iis P. Tussyadiah, Leo Jago (2019)Framing effective cause-related marketing message online., In: e-Review of Tourism Research17(3)pp. 452-459 Texas Digital Library

The purpose of this study is to examine the interaction effect between online Cause-Related Marketing (CRM) advertisements and brand reputation on consumers’ brand evaluation in the hotel industry. Two experimental studies were conducted: (1) a survey-based experiment that demonstrates the moderating role of brand reputation, and (2) a laboratory experiment using psychophysiological measurements of emotional reactions that additionally examines the impact of consumers’ emotional responses to CRM advertisements on hotel’s pro-social initiatives, thereby complementing Study I’s findings.