Jason Stienmetz

Dr Jason Stienmetz

Lecturer in Tourism
+44 (0)1483 684348
55 AP 02



Dr Jason Stienmetz is a Lecturer in Tourism. Prior to joining the University of Surrey in 2016, Jason worked at the University of Florida as a Research Coordinator for the National Laboratory for Tourism & eCommerce and was also an Adjunct Lecturer teaching research methods to both undergraduate and graduate tourism students. Jason was awarded his doctorate in Business Administration from Temple University Fox School of Business in 2016 with his dissertation “Structural Implications of Destination Value System Networks.” Jason earned a Master of Tourism Administration from the George Washington University Business School and also has a BS in Hotel, Restaurant and Tourism Management from the University of Wisconsin.

Jason is proud to have served as a Community Economic Development Specialist with the United States Peace Corps in Costa Rica, where he was involved in a number of projects related to eco-tourism, technology education, and micro-finance. Jason has also worked as a researcher for the U.S. Travel Association and the International Institute for Tourism Studies.

Jason has conducted numerous research consultancy projects with tourism industry practitioners and has published in leading academic journals such as Journal of Travel Research and Tourism Management. Jason is an active member of the Travel and Tourism Research Association and the International Federation for IT and Travel & Tourism, and serves on the editorial board of the Journal of Travel Research and the Journal of Information Technology and Tourism.

Research interests

Measuring, modelling, and managing tourism destination systems; marketing evaluation; visitor experience and value creation; “smarter” tourism management; big data


Undergraduate• Business Environment• Tourism Management• Technology, Media, and Data

Postgraduate• Digital Marketing and Social Media• Tourism Social Science

Departmental duties

Deputy Programme Leader MSc/MBus/EM Tourism Programmes

Tourism and Events Applied Dissertations Coordinator

SHTM Research Seminar Series Coordinator


Travel and Tourism Research Association

International Federation for IT and Travel & Tourism

In the media

Emerging Scholar Profile - Dr Jason L Stienmetz
e-Review of Tourism Research (eRTR)

My publications


Stienmetz Jason, Fesenmaier Daniel R. (2018) Destination Value Systems: Modeling Visitor Flow Structure and Economic Impact, Journal of Travel Research Sage
This study proposes that the structure of visitor flows within a destination significantly influences the overall economic value generated by visitors. In particular, destination network metrics (i.e., density, in-degree centralization, out-degree centralization, betweenness centralization, and global clustering coefficient) for 29 Florida counties were derived from 4.3 million geotagged photos found on the photo sharing service Flickr and then correlated with visitor-related spending reported by the Florida Department of Revenue. The results of regression analyses indicate that density, out-degree centralization, and
in-degree centralization are negatively correlated with total visitor-related spending within a destination, while betweenness centralization is found to have a positive relationship. Based on these findings, it is concluded that the economic value generated by tourism is constrained by the destination network structure of supply-side and demand-side interactions. Further, it is argued that a ?network orchestrator? approach to management can be used to better manage economic
impacts within a destination.
Yang Yang, Stienmetz Jason (2018) Big data and tourism planning, Information Technology & Tourism 20 (1-4) pp. 189-190
Stienmetz Jason, Liu Anyu, Tussyadiah Iis (2019) UK Residents? Opinions of Peer-to-Peer Accommodation Impact on Quality of Life, ENTER2019 eTourism conference
The aim of this study was to explore UK residents? opinions of how peer-to-peer (P2P) accommodation listings within their communities impact upon their quality of life (QoL). Seven hundred and eighty open-ended questions were collected across the UK and content analysis was conducted to investigate the textual data. It is found that 13% of UK residents held positive opinion on P2P accommodation whereas another 13% expressed negative attitude and the rest kept neutral opinions. More people believed P2P accommodation brought positive economic and negative environmental impacts on the QoL, while the social influence was neutral. Opinions of London residents on P2P accommodation are different from those of non-London residents. Practical implications are provided to policymakers based on the empirical findings.