Katrin Scherschel

Katrin Scherschel is a doctorate candidate at the Department of Marketing and Retail Management at Surrey Business School. I joined the University of Surrey in September 2016 after achieving a double degree in Business Management from Edinburgh Napier University and University of Heilbronn. Having previously been a research assistant and lecturer at University of Roehampton, I am since March 2016 managing editor of the journal Human Resource Development International. 

My research focuses primarily on marketing communication and sales. In particular I am interested in customers’ perception of the communication style of sellers and how verbatim cues within the sales communication influence customers’ decisions. 

Prior to my academic life I worked as market researcher for financial services for the research agency YouGov in Cologne, Germany and as complain manager for the airlines Lufthansa and Eurowings in Dublin, UK. I have ten years’ personal trainer experience through my work for the fitness club Robinson WellFit where I was not only responsible for group fitness but also for quality management and the implementations of marketing strategies.