My research project
The influence of spontaneous mass gathering events to social sustainability in local communities
Spontaneous mass-gathering events (SMGEs) have long been vital in civil activities, from headline-making protests to community-bonding vigils and anniversaries. While media often address the immediate social and economically eruption caused by these unplanned events, the long-term social impact of SMGEs and their role in achieving social sustainability have gone unnoticed in event studies. Therefore, this research project investigates the influence of spontaneous gathering events on society by identifying its potential impacts on social sustainability dimensions (e.g. equity, human well-being, human rights, and social cohesion). By developing a new understanding of the impact of SMGEs, this research offers a new aspect of integrating SMGEs into the sustainable development plan.